2. Background How popular is social media? There are over 100 million blogs, YouTube videos, and Facebook users
3. Blogs or Social Network ? Blogs are one of the easiest ways to get started in social media Networking sites like Facebook can also increase brand recognition and drive more traffic to a users’ Website
4. About Facebook Was initially launched in 2004 by University Student One third of its audience is between 35 and 59 years old. Facebook has not only become a place for young people to connect and network, but it has also become another avenue for organizations to connect, network and promote their organization.
5. About Facebook The main way to network on Facebook is of course by creating a profile or even a group However, if you really want to network and promote your organization, then creating a Facebook Fan Page is the best way to do this.
6. Getting Started Step 1: Pick a category and name Pick the category that best fits what you'd like to promote on Facebook. Don't worry if you don't find a perfect fit, but pick the closest match since you won't be able to change your category. The name of the Page should be the exact same as the name of the organization Click "Create Page."
7. Getting Started Step 2: Add a profile picture Click "upload a picture“ near the top upload the graphic or photo that best represents your organization Make sure that your brand is clear even as a thumbnail since the image will appear at that reduced size throughout the site for example, on fans' profiles and on their friends' Home pages
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9. Getting Started Step 3: Add information Click "Add information to this Page“ Underneath the profile picture and enter as much basic and detailed information as you can The fields available will depend on your Page type. The more details you can add about who you are, what you do, the more successful you will be.
40. means your Page won't just look like a profile, it will feel like one, and that will keep users coming back.
41. Facebook users are used to getting information sorted by what happened most recently.
42. If you keep your Page active, which you can do through mobile integrations and applications
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44. Promoting your Facebook Page When choosing a name for your page, make sure it is easily recognizable. You’ll need a photo to go with your profile. Most businesses use logos, but group photos can work. Assign a Facebook administrator to keep the site current as well as monitor and respond to comments.
45. Promoting your Facebook Page After your page has been created, start sending out invitations to build your network. One way to quickly make contact with people is to import a list of your prospects and customers. Facebook will automatically identify any contacts that are active on the site so that you can invite them to your group.
46. Promoting your Facebook Page Join networks (organized in Facebook by regions, colleges, workplaces, and high schools) to find people you know. Promote your Facebook page on marketing materials, ads, emails, your Website, and business cards
