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Lunch Bunch O' Social Media

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At the May 2, 2011 Lunch Bunch with Manatee Community Foundation, we talked about the basics of social media strategy, social media policies, a little about Twitter and Blogging, and of course, Facebook. It's a good general introduction for nonprofits.

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Lunch Bunch O' Social Media

  1. 1. Lunch Bunch O’ Social Media<br />Monday, May 2, 2011<br />
  2. 2. Yes, I am a tree hugger. And no you do not have a copy of this presentation on your seat. <br />I will e-mail it to you. <br />
  3. 3. What we’re doing today<br /><ul><li>Survey Results
  4. 4. Being Strategic About Social Media
  5. 5. A Few Essential Social Media Policies
  6. 6. You Tube, Twitter & Blogging: Small Discussion
  7. 7. Facebook: The Big Boy
  8. 8. A few other items you asked about</li></li></ul><li>
  9. 9.
  10. 10.
  11. 11.
  12. 12. Social media companions<br /><ul><li>Easy to navigate, visually appealing website
  13. 13. E-news campaign
  14. 14. “Key influencers” willing to promote and engage in your social media presence</li></li></ul><li>Social Media Strategy<br /><ul><li>Know your audience.
  15. 15. Set some goals.
  16. 16. Listen & respond to comments/ posts.
  17. 17. Link, link, link.
  18. 18. Know what success looks like for you.This will determine your ROI.</li></li></ul><li>“What’s the ROI of your mother?”<br />…Or “What’s the ROI of putting your pants on in the morning?”<br />Thank you, Chris Brogan.<br />
  19. 19. Social media trouble<br />What are you worried about?<br />Confidentiality? Employee/ Volunteer Inappropriateness? Negative feedback?<br />
  20. 20. Good Social Media Guidelines<br /><ul><li>Protect your donors & clients
  21. 21. Keep your messages on brand
  22. 22. Encourage participation</li></li></ul><li>Social Media Policy Winners<br /><ul><li>Kodak
  23. 23. Red Cross</li></li></ul><li>
  24. 24.
  25. 25.
  26. 26. YouTube Tips<br /><ul><li>Make it short.(2-3 minutes is plenty)
  27. 27. Make it interesting & make it relevant.
  28. 28. Use your people! Interviews can be fun but talking heads are boring.
  29. 29. A FLIP cam is just fine.</li></li></ul><li> Visit the AgentChangevlog.www.youtube.com/agentchange<br />Updates on what’s happening with nonprofits on YouTube.<br />
  30. 30. A blog is just an online journal<br /><ul><li>Searchable
  31. 31. Tags
  32. 32. Comments (require approval…or not)</li></li></ul><li>
  33. 33.
  34. 34. What a blog can do for you:<br /><ul><li>Bring people to your website & increase your SEO
  35. 35. Establish your “street creds”
  36. 36. Showcase your work frequently
  37. 37. Spotlight star volunteers, donors, programs at work</li></li></ul><li>What it takes:<br /><ul><li>Dedicated writer(s) or a schedule of guest writers
  38. 38. Constant attention to driving readers there</li></li></ul><li>
  39. 39.
  40. 40.
  41. 41. Who You Want to Follow:<br /><ul><li>National orgs that do what you do
  42. 42. Groups that advocate for your mission, nationally or locally
  43. 43. Foundations
  44. 44. Local partners/ potential partners</li></li></ul><li>
  45. 45. 88% of Lunch Bunch organizations to complete survey have FB pages <br />
  46. 46. Facebook today…<br /><ul><li>150 million active U.S. users.
  47. 47. Most active users log on at least once per day
  48. 48. Average time spent on Facebook is nearly 1 hour</li></li></ul><li>
  49. 49.
  50. 50. The Facebook FAN PAGE Review(What you need for your nonprofit)<br /><ul><li>Not a personal profile
  51. 51. Has “likes” (not “friends”)
  52. 52. Has analytics (Facebook insights)
  53. 53. Requires 1 or more administrator(s)</li></li></ul><li>
  54. 54. What’s New on Facebook Pages<br />
  55. 55. <ul><li>New changes on Facebook are making it easier for your organization to communicate with other organizations.
  56. 56. A good FB administrator dedicates time to exploring the social media and FB environments.</li></li></ul><li>New Features: Your Nonprofit’s Page Administrator Can Now…<br /><ul><li>Post on other pages and profiles as your nonprofit
  57. 57. “Like” other pages/ brands as your nonprofit</li></li></ul><li>
  58. 58. New Features: Your Nonprofit’s Facebook Page Administrator Can Now…<br /><ul><li>Select featured “likes” and featured page owners for display on your page
  59. 59. Get filtered news on your organizations Facebook page</li></li></ul><li>
  60. 60. FB Questions<br />
  61. 61. 4 Ways to Build Your Fan Base<br />Ask people to join you. E-mail/ Web/Facebook campaigns.<br />Incentivize. Donor/ corporate support- $1 per “like”, lump sum for benchmarks reached.Contests/ giveaways.<br />
  62. 62.
  63. 63. 4 Ways to Build Your Fan Base<br />3. Actively participate. “Like” pages of potential partner organizations. Comment on & “like” their posts. <br />4. Add value. What can your audience get on your Facebook page that they cannot get anywhere else?<br />
  64. 64. “Try not to become a man of success but a man of value.”<br />See Content Handout<br />
  65. 65. Updates that get attention…<br /><ul><li>Are conversational.
  66. 66. Have the “share” factor.
  67. 67. Involve real people.
  68. 68. Use images.</li></li></ul><li>
  69. 69. Develop a Facebook Voice.<br /><ul><li>Be real.
  70. 70. It’s okay to be witty.
  71. 71. Reflect your nonprofit’s personality. Do you have one?</li></li></ul><li>Easy ways to lose your “likes”<br /><ul><li>Make every post about the greatness of your organization.
  72. 72. Post a bunch of times within a short period of time (like a couple of hours).
  73. 73. Invite people to the same event repeatedly.
  74. 74. Don’t respond to comments.</li></li></ul><li>
  75. 75. 43% of Facebook users who “unlike” a brand do so because of too much push marketing<br />-ExactTarget.com<br />
  76. 76. You don’t need custom tabs for Facebook to work for you. <br />But here’s a great example…<br />
  77. 77. Realize Bradenton<br />
  78. 78.
  79. 79.
  80. 80.
  81. 81.
  82. 82. Measuring Success on Facebook<br />“Wait, what am I trying to accomplish here?”<br />“Who am I trying to reach?”<br />“What do I want them to do?”<br />
  83. 83. Measuring Success on Facebook<br /><ul><li>Numbers“Likes” on page“Likes” on updates Comments</li></ul>Easy to do, but provides a very limited indication of success.<br />
  84. 84.
  85. 85. Measuring Success on Facebook<br /><ul><li>Do your constituents know more about you?-Survey them about awareness</li></li></ul><li>Measuring Success on Facebook<br /><ul><li>Are your constituents regularly engaged with you?-Do they ask questions or contact you on your FB wall? -Do they tag you in posts?</li></li></ul><li>Last thoughts before we close?<br /><ul><li>Time
  86. 86. Security
  87. 87. Staff Participation
  88. 88. Other things?</li></li></ul><li>
  89. 89. Thank you.<br />Susie Bowiesusie@CFSarasota.org941.556.7104<br />

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