Facebook Best Practices 2023.pptx

Facebook
Tips, Tricks and Best Practices

Contents
Introduction
How it Works
Best Practices
Creator Studio
Premium Music Videos
Facebook Live
Stories & Reels
Insights
03
04
08
18
23
27
30
35

Introduction
In 2022, Meta marked its first full year under its new company name, while the name of the social platform still remains Facebook.
With roughly 2.9 billion monthly active users as of the third quarter of 2022, Facebook is the most used online social network
worldwide. This means that roughly 36.9% of the world’s population are Facebook users. More than 200 million businesses
(mostly small businesses) use Facebook tools, and more than seven million advertisers actively promote their business on
Facebook, which makes it a pretty safe bet if you want to have a presence on social media.
Facebook’s user demographic is 56% male to 44% female (Facebook’s gender reporting is limited to male and female). The
largest segment by age is 25-34 year olds at 23.6% as of September 2022. The next largest group is 18-24 year olds, which
represents 18.2% of Facebook’s population. Only 11.1% of Facebook’s audience is 65 or older, and only 4.2% is 13-17 or under.
Almost 90% of Facebook’s Daily Active Users come from outside of the US and Canada, with the largest population of users
coming from India with over 320 million users. For comparison, the United States has 190 million active users on the platform.
98.3% of Facebook users only access the platform via mobile phone, which is important to consider when planning marketing and
advertising strategies. Additionally, 45% of new-music seekers aged 35-54 discover new music on Facebook.
*stats via the small
business blog

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Creating Your Artist Page
Facebook Pages is where your fans can connect
and follow you. Most reading have probably set up
their Page already, but if you’re new to Facebook,
you can set up your page in a snap!
1. Go to facebook.com/pages/create
2. Enter a Page name and Category
3. Click Create Page
4. If you want to customize your Page, you
can add your bio, a profile picture, and a
cover photo
5. Add a Call-To-Action
6. Click Done
For additional help, checkout Facebook’s Support
Page

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Optimization Checklist
Now that you have your Page, make sure that
you have your page fully optimized with our
checklist:
❏ Customize your vanity URL
❏ Add Profile Photo and Cover Photo/
Video Banner reflecting your latest
release
❏ Add buy link to the description of your
profile and banner image
❏ Pin a post about your latest release
❏ Set ‘Shop Now’ button
via Jack White

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What’s New?
Facebook underwent a series of changes this year so here are
some of the newly launched features:
What’s New:
● New Reels features include Add Yours sticker,
Reels Insights, and more
● Reels scheduling now available through Creator
Studio
● Cross-posting Reels from Instagram to Facebook
● Feed changes are similar to how Instagram offers
a Following and Favorites feed for users who still
want to view close contacts chronologically
● Meta launches new fund for metaverse creators
● Facebook users can now create Reels from
existing videos
● Facebook Live Audio Rooms has decided to
“simplify” by folding the feature into Facebook Live
● Meta shut down its live commerce functionality on
Facebook

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What’s New?
Facebook underwent a series of changes this year.
What’s New:
● New Facebook Group features
○ Community Chat feature added for
Messenger and Facebook Groups
○ Facebook Reels in Groups
○ Facebook Event sharing via Instagram
○ Expanded Group Profiles
■ These features include:
● Community Contributions
● Socializer
● Admin Assist
● Flagged by Facebook
override

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How To Grow Your Page
10
● Be Authentic - Fans are savvy and
know when you’re being yourself.
Authentic, original content will always
perform better than something polished
and over-produced. Post using your real
voice and avoid being ‘salesy’ in your
tone.
● Be Consistent - Facebook recommends
posting once a day, or at least a few
times a week. Make sure to share some
in-between moments as well as the
highlights.
● Engage Your Fans - Responding to
comments can make all the difference in
earning a lifelong fan. You can also
interact through stories by utilizing
Stickers, Q&As, Polls or Quizzes.
Another great way to interact is by
tapping into Facebook Live and
Facebook Watch Parties and interacting
with your fans and followers in real time.
Make sure to engage fans when
traveling to expand your global
audience.

*via Facebook’s Best
Practices
11
Creative Content
Considerations
Capture
Attention
Design for
Sound Off
Frame
the Story
Play Around
More
Consistently
Collaborative
add 3-5 sec trailer to
hold interest
but delight with
sound on
with a 9:16
aspect ratio
and test a mix
of formats
to gain exposure
to new fans

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Content Ideas
12
Behind The Scenes
Reveal insights into your creative
process, photoshoots, songwriting, etc.
Social Causes
Let fans know what’s important to you by
talking about social causes close to your
heart.
Day In The Life
A glimpse into your daily routine.
VIP Access
Give us a look into the green room or
have someone on your team go live on
social from side-stage for one song each
night on tour.

Tagging Accounts
● Tag other pages mentioned in your
posts. If your content is relevant to
fans of the other pages, Facebook
may show your post in those fans’
feeds, increasing your impressions.
● Tag other artists, influencers, festival
names, venues, retailers and media
outlets when applicable and
appropriate.
*via Kelsea Ballerini

Link Sharing
● Link to sources when applicable - whether it
be to new music, a press piece, merch store
etc.
● Make sure these links are shortened for the
best optimized appeal
● Make sure the link preview is engaging, and
if not, consider adding in your own piece of
content, such as a photo or video relating
back to your link
*via Russell Dickerson

Replies & Comments
● The “reply” feature lets you answer fans’
comments within the comments section
● Replying to fans lets them know you see
them and encourages engagement
● In addition to commenting on your own posts,
follow public figures and other relevant
verified accounts to weigh in on cultural
moments. This can amplify your page’s
exposure by showing up in the feeds of
people that may not already follow you.
● Stick to informative and/or meaningful
comments.
*via Scotty McCreery

Messenger Rooms
*Photo and information from Messenger.com
Messenger Rooms are exactly what they sound like,
a messenger group for multiple participants! Up to
50 people can join a Messenger Room with video
and chat capabilities. Some things to know:
• Anyone with the link can join a Messenger Room,
they do not need to have a Facebook account.
• Unlike Live videos, there is no time constraint on
Messenger Rooms.
• You control who joins by utilizing the guest list for
a safe fun experience.
• Utilize the desktop app when chatting with a
large group, so you can see everyone’s faces at
once.

Messenger Features
Cross-App Communication
Messenger powers conversations within Facebook, Instagram, Portal, and Oculus.
Enjoy videos with your friends
Watch movies, music videos, TV shows and more with your friends over video chat.
Say it with any emoji
Lost for words? Now you can customize your reactions, with way more emojis to
choose from, including 🎉 and 🔥.
Animated Effects
Bring your conversations to life with fun AR effects, message effects and selfie
stickers*.
Your chats Your way
Choose from fun themes and colors to make your chats more personal
Replies & Forwarding
Choose the exact message you want to reply to or forward, right in your chat.
Send money to friends & family (Available in the US only)
Send and receive money securely and easily by adding your debit card, PayPal
account or reloadable prepaid card. *Photo and information via
Messenger.com

Facebook Creator Studio
Creator Studio is a suite of tools designed to help you effectively post, manage and analyze all your video
content across your Facebook Pages (this tool can also be used for your Instagram Accounts). Through
Creator Studio you can:
● Upload, Create, and Post Content
● Schedule Content
● Create Expiring Content
● Get Updates on New Capabilities
● Manage Your Content
● Study Video Insights
● Utilize Monetization
● Streamline Engagement
Click here to get started in Creator Studio

1. Engaging, Original, Relevant, Consistent & Retentive
2. 3-5 Second Rule: the first 3-5 seconds are the most
important, as this is where viewers decide whether to keep
watching or move on. Make sure these first few moments
are enticing visually.
3. 4:5 Aspect Ratio: 98.3% of users are accessing FB
through mobile, and this ratio is perfectly optimized for
mobile.
4. Captions: videos autoplay on feeds without sound, so
make sure to have a good attention grabbing caption that
is not too long.
5. Up-Level Your CTA: keep the conversation going in the
comments by posing open-ended questions to the
audience.
Video Best Practices
*via Jack White
*via Facebook Resources for Creators

Video Playlists and Series
Use playlists to create a collection of videos that share a theme/topic (i.e. from the same album, tour,
behind-the-scenes, etc.) Use series to collection of episodic videos (i.e. a Cooking show)
Why should you use them?
● Increase Content Discovery
● Lean-back viewing
● Search Traffic
● Easy shareability
● Streamline your online presence
*via Facebook.com
Steps to creation
1 Go to Creator Studio and click on Content
Library
2 Click Playlists
3 Click New Playlist
4 Follow the prompts to add your title,
description and cover image.
5 Click +Add Videos From Library button to
select the videos from your content library you
want included in that playlist.
6 Click Publish Playlist

Exclusive to the United States and Mexico, Facebook
PMVs allow your music video to live on platform, allowing
fans to like, comment, react and share without ever having
to close the app.
Music videos are highly discoverable on the platform, as
followers get a notification when their favorite artists launch
a new video, people discover music videos based on their
friend’s watch habits, and new music can be discovered on
Facebook Watch.
Through Creator Studio you can view analytics and edit
your videos. You can edit the title, thumbnail, description,
tags, posts text, poll, and closed captions.
Premium Music Videos - PMVs
*via Cassadee Pope

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PMV Checklist
Pre-Release:
1. Engage with fans and collaborators in
the weeks leading to release
2. Create a Facebook Event for the
release
3. Launch or activate Fan Groups
Post Release:
1. Drive off-platform traffic to your music
videos on Facebook
2. Use Calls to Action in your posts and on
your page
3. Share clips from your music videos to
Facebook and Instagram Stories or Reels
4. Encourage fan engagement and engage
back
5. Go Live to talk about the video
6. Find other moments to share your video
Here are Facebook’s tips for a successful PMV release

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PMV New Features
PMV: User Playlists
Users can now create playlists of videos (including
PMVs and other video types) on iOS and Android.
Users can also add videos they come across in Feed,
Watch Feed, or an artist Page to a new or existing
playlist using the 3-dot menu. Playlists can be private,
public, or shared with only the user’s friends. Users
can share their playlists on their own timeline as a post
that will show up in the Feed based on their privacy
setting. This feature enables fans to build
community around PMVs and video content on
Facebook by allowing them to create and share
their own playlists.
Global 30 Second PMV
While PMVs are launched in the US, Mexico, TH and IN
markets, global 30-second PMVs ensures that creators
can engage users from outside these launch markets as
well. Users outside of licensed PMV countries will have
access to 30-second clips of PMVs, with the goal of
improving the PMV experience and reach for labels,
artists and fans. Keep in mind these features are still in
Beta, but will be rolling out more widely in the near
future.

Facebook Live
Live is a great way to connect with your fans in real time! You can go
Live from desktop, mobile, or Creator Studio, and your followers will be
notified. Visit Facebook for instructions on how to go Live from each
platform.
Going Live doesn’t have to be just from a Page, you can go Live in a
Group or an Event’s Page.
If you’re really into video production and want that perfect set up,
Facebook has you covered with their encoding software options and
then go Live using Live Producer.
You can schedule a Live so your followers can put it on their calendar

Live Audio Rooms
Facebook Live Audio Rooms are no longer a stand alone feature on the platform and have now
been incorporated into Facebook Live. Live audio rooms work on Apple iOS 13+ and Android (any
OS). There is a limit of 50 speakers (including the host) at one time in a live audio room. There is
no limit on the number of listeners that can join your live audio room.
Follow the steps below to get started:
1. Create a live audio room with one of the following options:
a. Tap Live from Page Composer
b. Tap Create Room at the top of Feed under Video and Audio Rooms
2. Select Live Audio and then tap Next.
3. Select your Audience.
4. Name your Room.
5. Select your start time. You can go live right away or schedule your audio room in the
future.
6. Invite speakers to your Room.
7. Speakers can also be invited to a live audio room already in progress.
8. Speakers can join from iOS and Android and must follow the eligibility requirements listed
here.
9. (Optional) Select a monetization option. You can earn money on your audio room with
Facebook Stars or raise money for a nonprofit or fundraiser of your choice. This step is
optional and is not required for you to go live with an audio room.
10. Go live.
*via Facebook

● Utilize Live for Q&As, live performances, chatting with
fans, BTS at the studio or a concert, soundcheck, and
more
● Create a regular series to continue building viewership
and to have a reason to go live on a regular basis
● To encourage engagement with the audience utilize
Features Links, Polls, Live in Stories, Badges, etc.
● Collaborate by going Live with guests
○ Note: You can host up to 3 guests or speakers in a
Facebook Live broadcast
● Announce your Live a few days ahead
● Launch pre-recorded content with Live by scheduling a
Premiere
● Facebook Lives are eligible for Watch Parties
Live Tips & Tricks

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Facebook Stories
Stories on Facebook and Instagram help you
connect with your followers through full-screen
photos and videos through their stories feed.
After you post your content, it will be visible for
24 hours. Just like Instagram you can:
● Utilize Stickers: Question, Poll, Music,
Donation, GIF - additionally use
Comments, or Feelings
● Cross promote by sharing your Instagram
Stories to Facebook
● Utilize the Swipe Up function
via Mya

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Facebook Reels
Facebook Reels allow you to share your music and general
content while giving you the opportunity to be discovered by
the larger Facebook community.
For users 18 and older, Reels on Facebook are set to public,
but users can change the audience for each individual Reel.
Your friends may also see your Reels in their Facebook Feed.
After you share a Reel you create, it will live in your Reels
profile, where people can find any Reels you’ve shared.
Public Instagram accounts can now share their Instagram
Reels on Facebook. Likes and comments will be shown both
on the Instagram Reel in both Instagram and Facebook.
via Facebook

Facebook Reels in Creator Studio
Users can now build Facebook Reels and measure their results in Creator Studio. You can now do the
following all from your desktop:
● Upload videos
● Trim length
● Save reels as drafts
● Schedule for a later time
● Trim already published video content
into a Reel
● Reframe content to fit a vertical aspect
ratio
● View Reels insights
● Publish to Facebook

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Reels Tips
● Keep things simple
● Pull the viewer in within the first few seconds
● Have fun with AR effects
● Use Remix to collaborate with other creators or
engage with your fans
● Make your content relatable
● When jumping on a trend, tag the inspiration or
original creator
● Use a text frame as the cover photo
● Use relevant hashtags
● Utilize a combination of trending audio and your
own audio/voiceover
● Use music from the music library
● Have fun and get creative! via Kelsea
Ballerini

Spark AR
Instructions
uctions
● Spark AR Studio is Facebook’s tool for
building augmented reality effects that can be
used on Facebook and Instagram stories.
● Anyone can design, upload and publish the
filter to the page with admin access.
● Create filters that have a colorful overlays,
animated objects, randomizers & more. There
are hundreds of things you can incorporate to
make your filter custom and recognizable to
your brand.

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Facebook Collabs enables creators to tag other creators as
collaborators on a single piece of content that will be published
on both participants’ Pages.
The tool allows both collaborators to be credited as co-
publishers of a post and the post will receive distribution to the
audiences of both collaborators.
Benefits of Facebook Collabs
Through Facebook Collabs, creators can:
● Share content to a wider audience.
● Make it easier for them to credit their collaborators.
● Reach their combined audiences more easily.
● Opportunities for more followers: When a user views
a Facebook Collabs post in Feed, they have the
option to follow both collaborators.
Facebook Collabs
*via Facebook

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Insights Page
Insights in Facebook Business Suite help you understand the
results of your organic and paid social media efforts across
Facebook and Instagram in one place.
With Insights, you can see metrics, trends, and visual reports that
help understand which Facebook Page and Instagram strategies
work well and where to make improvements. You can then
optimize the way you spend your time and resources.
Some specific that can be viewed through Insights include:
● Demographics overview
○ See age and gender breakdowns, education
levels, job titles, relationship statuses and more.
● Find out what people like
○ Learn about people’s interests and hobbies to
optimize your campaigns and achieve your
marketing goals.
● Learn about lifestyles
○ Audience Insights combines relationship status
and location to tell you about the types of people
interested in your business.

Facebook Best Practices 2023.pptx

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