Facebook marketing, when done right, is an extremely powerful tool.• It can increase your leads, attract highly targeted prospects and position you as a sought-after industry leader
• To reap these business-building benefits, the key is to develop daily habits.
#1: Become addicted to solving problems• A surefire way to create engagement on your Facebook page is to regularly offer your expertise and insight.• We should encourages our fans to ask questions on your Facebook page.• Be quick to respond with valuable responses, so that we can turn many Facebook fans into loyal followers and customers.
Take Action: Make it your mission to be the go-to source for your Facebook fans. To set yourself apart from your competition and keep your fans coming back for more, create a resource page as a custom link on your Facebook page. By doing so, you can provide updated, useful content to your growing audience on an ongoing basis
#2: Talk to individual fans daily• Do make it a habit to comment on other people’s posts 3-5 times each day, because these comments are the real conversations that build relationships.• Taking a minute to comment on a fan’s vacation photos or adding your two cents to a peer’s recently posted video is the way of letting your fans and peers know that you genuinely interested in what they are talking about online.
• To check out what your fans are posting on their own pages or profiles, first check out which fans are posting on your page. When fans post on your page, you can click on their avatars and you will be taken to either their pages or profiles, depending on how your fans have posted on your page. You can then post on their pages (or if you are also a friend via their profiles, you can post on their profiles as well).
Here are a few tips when commenting on fans’ posts:• Use first names. When your fans know you are paying attention to them, they are much more likely to speak up and tell you what’s on their mind. Knowing what your fans are thinking is invaluable!• Be yourself. Talk to others in the same style you would talk to a friend over dinner. Before you click send, read your post and make sure it really sounds like you.• Be brief. If your post is too long, it will be overlooked easily. To get more people reading your post, get to the point faster.
Take Action:• Make it a habit to spend at least 10 minutes a day reading posts from your fans and peers and leaving insightful comments on their profiles and pages. By stepping outside of your own Facebook page, and spending time on other pages and profiles, you let your fans and peers know that you truly do care about them
#3: Track your Facebook activity• If you’re just starting out with tracking your activity and looking for a quick list of key metrics to track, consider tracking the following metrics on a weekly basis:• # of total fans• # of new Fans• Fan growth from prior week• # of unlikes• # of weekly Actives• Actives growth from prior week
To get to your Insights, just go to your Facebookpage and click “Edit Page” in the upper-rightcorner. From there you will see a list of links inthe left column. You can click on “Insights” toget your page metrics.
Take Action:• Create a Google Doc and track your Facebook T activity on a weekly basis. By tracking your weekly metrics, you will soon see what’s working and what you might need to tweak, depending on the high and low metrics in your tracking document
#4: Change what’s not working and move onThere’s a fine line between having patience and making changes when you’re not getting the results you’re after.The key is to set a realistic goal and clearly identify its benchmarks and the length of time you are going to allow to get the desired results. If the time comes that you don’t reach your desired outcome, tweak your activity right away. The longer you wait, the more damage you’ll do.
• For example, let’s say that for the past 30 days you’ve been asking questions a few times a week on your Facebook page and only two or three fans are leaving responses each time you post a new question.There could be a few different reasons for your low response rate. You might be asking questions that are not of interest to your fans. To fix this, you really want to pay attention to what grabs their attention and what topics your fans talk about the most.
• Or perhaps your questions are too difficult or too time-consuming to answer.• People move fast on Facebook and tend not to spend too much time in one place.• The key is to ask questions that require little effort to answer. Questions that require just one-word responses tend to get the most engagement.
Take Action:• Have you been procrastinating on making some necessary changes to your Facebook marketing strategy? Take the time to make the changes to ensure your page continues to grow and increase its engagement activity.
#5: Post fresh content• To get the most reach from your content, make sure that your content educates, entertains and empowers your fans. This will pique their interest and keep them coming back for more.• . While Facebook is extremely powerful, don’t forget to spread your content out and use Twitter, LinkedIn, YouTube, and of course, your blog.• You can also monitor what others are publishing.
• To help you consistently publish content, create an editorial calendar. Here’s how you do it:1. Create a six-month digital calendar.2. Decide how often you want to create content and in what form. . Consider creating blog posts, video posts, articles, reports, podcasts or any other form of media you know your audience will like. Mix it up and deliver your content in many different formats to attract a wider reach of ideal clients
3. Decide how often you want to create content and in what form think of what interests your clients the most4. Create a calendar of content Choose the specific dates you plan to post and list the topic of the content and the type of delivery
Take Action:Stay diligent with your content calendar. After you create it, stick with it. The more disciplined you are in sticking to your content calendar, the more traction you will see with your audience
#6: Spread the love• Share the content from the influencers in your industry. This will help you build relationships with them and possibly create partnerships with them in the future.• But remember to also acknowledge your fans who consistently produce great blog posts.• “Every time you share a great link to some relevant content, you’re giving two gifts: one to your base and the other to the person or company that created the content.”
Take Action:• On a weekly basis, take the time to identify great third-party content and share it with your Facebook community. This goodwill gesture will go a long way with your fans and peers
Finally One Golden Rule for Social Media Marketing “Give and you shall receive” By: Sarvesh Soni