This document provides guidance for doctors on using Facebook marketing. It recommends setting up a business page with a descriptive about section, username, and professional profile and cover images. It also suggests linking a call-to-action button to a website, using page insights to measure engagement, and following a 70-20-10 rule for post types. Additionally, it covers pinning important posts, engaging comments, and using the Ads Manager for targeted campaigns. The overall document outlines basic yet important Facebook strategies for medical practitioners.

1. Facebook Marketing for
Doctors
Dr. Piyush Juneja
Founder
Indianvaidyas.com

2. FACEBOOK
 Facebook is practically free
 Unless it’s used for advertising – but that’s also another
perk, it can be used for advertising
 Facebook brings together targeted audiences
 Facebook allows customers/patients to be interactive
 Facebook broadens your name and brand
 Facebook can boost your visibility with search engines
 Facebook can generate leads

4. About Section
 When setting up a Facebook business page, you are
provided 155 characters to describe your practice.
 This description appears at the top of your page and
should include a couple of keywords in your field for
SEO purposes.
 Be descriptive, direct and helpful.

5. Add a Username
 Adding a username allows your followers to
tag you in posts easily (@username).
 It also acts as a custom URL for your page
(facebook.com/username).

6. Profile Image and Cover Photo
 Create a profile image and cover photo that represents your
brand and name. Coordinate brand colors, make your logo
obvious and apparent, and add a positioning statement in
your cover photo.
 Users will immediately gravitate to these images, so you need
to show them who you are and what you do.
 When creating these images, also be aware of the dimensions –
there will be sections of the cover photo that will be hidden
behind the profile image and buttons.
 And of course, don’t forget about mobile users.
 These images will look different on mobile devices, so ensure
that you use a template for to create the optimal image.

7. Link Your CTA Button
Facebook offers 7 pre-made call-to-action buttons. You can choose from:
 Sign Up
 Shop Now
 Contact Us
 Book Now
 Use App
 Watch Video
 Play Game
 For medical practices, we advise using “Contact Us” or “Book Now.” As
a page admin, you can link this button to a destination away from
Facebook, such as a contact page on your website. To view data on the
performance of this button, click the button on your page and click
“View Insights.”

8. Page Insights
 Once you’ve created and shared several pieces of content on
your Facebook page, you can click your “Insights” tab to view
Likes, Reach, Page Views, Posts and People.
 This is an accumulation of relevant weekly statistics. You can
use this tool to hone in on your target audience and measure
what posts are getting more engagement.
 This will help you for future marketing initiatives on Facebook.

9. Use the 70-20-10 Rule for Posts
 Don’t know that posts to create and spark engagement? Stick to the
70-20-10 rule:
 70% of your posts should add value to your brand and practice. For
example, recent events, survey questions, local news, etc.)
 20% of your posts should be curated content from other influencers
– not competitors. For example, sharing content from relevant
businesses or tagging them in posts
 10% of your posts should be promotional. For example, introduction
to services, discounted promotions, etc.
 A few other notes on posts: make good use of photos and videos,
and avoid using frequent updates to promote your services.

10. Pin Posts
 Take advantage of the pin feature for posts. If you have an
important post – like a Facebook Live video or a post to
promote an upcoming seminar – you can click the drop-
down arrow on the post and click “Pin to Top.”
 This will push this post to the top of the page.
 It will remain there until you take it off/decide to pin a
different post.

11. Actively Engage with Your Audience
 Don’t leave your audiences in the dark. If you are
getting engagement on your posts – whether it be
comments or messages – be timely and diligent with
your responses.
 Don’t wait 3 days to send a reply, do it as quickly as
possible. Be as helpful as you can and show your
audience that you are willing to start a dialogue with
them.

12. Facebook Ads Manager
 To create and manage ads, you can use Ads Manager.
 With Ads Manager, you’ll be able to create and run
your ads, target your ads for a specific demographic,
set a budget, see how ads are performing in Ad
Reporting, view your billing summary, and payment
information.
 This is immensely important if you want to run
multiple campaigns for different services you offer.

13.  These are Facebook basics that every medical practitioner
or doctor needs to know about. Without these in place,
you fail to make a business page that truly exemplifies
who you are and what you do. You also miss the
opportunity to attract your ideal patient.
 If you need a comprehensive and effective customized
digital marketing strategy and medical marketing
consultants to bring your practice to the next level, email
us info@indianvaidyas.com