How small charities can use the web to punch above their weight
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The web is still an untapped oportunity for many small charities-this presentation gives some tips and a case study to show how you can make the most of the amazing power of the Internet. It was given both at the FSI Forum and the #techforgood conferences in October/November 2010.
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How small charities can use the web to punch above their weight
- 1. How small charities can use the web to punch above their weight Jonathan Waddingham Product Manager JustGiving FSI Annual Forum 2010
- 9. Wouldn’t it be great if you could... Send a message directly to every one of your supporters Share videos of what you’re doing with the money you raise Build a community for free Share images of the fundraising events you organise Get your message sent around the world in an instant Enable people to read your latest news when they want, how they want Show your supporters exactly where you do your work
- 10. Can we use the internet to punch above our weight?
- 11. How do you punch above your weight? 1. Focus on how you tell your story
- 13. Storytelling tips It’s not about you – it’s about what you do Make your story inclusive –involve your supporters. Get your beneficiaries to talk on your behalf Be authentic (this is the easy bit)
- 14. How do you punch above your weight? Focus on how you tell your story Plan your resources sensibly
- 15. You can stretch yourselves www.flickr.com/photos/leshoward/1174941747
- 16. But don’t stretch too far www.flickr.com/photos/blam4c/2672382482
- 17. How do you punch above your weight? Focus on how you tell your story Plan your resources sensibly Don’t try and be everywhere or do everything
- 20. How do you punch above your weight? Focus on how you tell your story Plan your resources sensibly You don’t have to be everywhere or do everything Be nimble
- 21. This is a big charity www.flickr.com/photos/lance_mountain/372789099
- 22. This is you www.flickr.com/photos/michelcoumans/4846818433
- 23. The comparison is favourable www.flickr.com/photos/lance_mountain/372789099
- 24. Social media and online fundraising
- 25. Social network users are older than you think... 37 (Source: pingdom.com)
- 26. 2% Twitter 46% Facebook JustGiving referral traffic
- 27. An extraordinary Facebook stat 74% Sources: Office for National Statistics and checkfacebook.com
- 28. http://icanhaz.com/connectJG Facebook Connect and JustGiving
- 29. Facebook Connect and JustGiving 1:1 Percentage of sponsors share their donation with Facebook Connect 20% For every person who shares a link using Facebook Connect, one person comes back to JustGiving
- 30. Facebook app 27k 723k http://apps.facebook.com/justgivingapp
- 31. Ways of asking vs ways of donating on JustGiving
- 33. Guide to social media fundraising http://bit.ly/SMguide
- 34. And finally... a story
- 36. There was a video http://youtu.be/wzxwUIE7wDQ
- 37. There was an email
- 38. There was a fundraising page www.justgiving.com/Save-Joeys-Life
- 39. Then I heard this on Facebook
- 40. Then the thanks started rolling in...
- 43. What we covered The internet enables you to do amazing things A few tips to punch above your weight Why social media is important to online fundraising How the Childs i Foundation gets it right
- 44. Watch this and be inspired http://just.ly/childsi
- 45. Carry on the conversation... Jonathan Waddingham jonathan@justgiving.com @jon_bedford http://blog.justgiving.com slideshare.net/jwaddingham http://bit.ly/JWblog Search LinkedIn
Editor's Notes
- Today I’m going to talk about the internet.In 2009, 37.4 million adults (76 per cent of the UK adult population) accessed the Internet in the three months prior to interview
- Repeat
- 22 Million in the UK
- In 2009, 37.4 million adults (76 per cent of the UK adult population) accessed the Internet in the three months prior to interview– 75% of UK adult online population is on Facebook26,543,600 UK facebook users
- Find a charity example too.Not just fundraising – campaigning, can be action, participation, engagement.
- Monthly Active Users86,2531.2%Daily New Users84726%Total Installed Users676,0470.10%
- People were prompted to take survey after making a donation to an online fundraising pageDonation could have been made to any size charity in any categorySurvey carried out from 13th August 2009 to 26th May 201010,063 people took the survey