How small charities can use the web to punch above their weight<br />Jonathan Waddingham<br />Product Manager<br />JustGiv...
www.flickr.com/photos/netmonkey/3945996213/<br />
www.flickr.com/photos/iaintait/2486541082<br />
www.flickr.com/photos/michael-wincott/3632284971/ <br />
Wouldn’t it be great if you could...<br />Send a message directly to every one of your supporters<br />Share videos of wha...
Can we use the internet to punch above our weight? <br />
How do you punch above your weight?<br />1. Focus on how you tell your story<br />
www.flickr.com/photos/umjanedoan/496707576/<br />
Storytelling tips<br />It’s not about you – it’s about what you do<br />Make your story inclusive –involve your supporters...
How do you punch above your weight?<br />Focus on how you tell your story<br />Plan your resources sensibly<br />
You can stretch yourselves<br />www.flickr.com/photos/leshoward/1174941747<br />
But don’t stretch too far<br />www.flickr.com/photos/blam4c/2672382482<br />
How do you punch above your weight?<br />Focus on how you tell your story<br />Plan your resources sensibly<br />Don’t try...
www.flickr.com/photos/21560098@N06/4848880460<br />
How do you punch above your weight?<br />Focus on how you tell your story<br />Plan your resources sensibly<br />You don’t...
This is a big charity<br />www.flickr.com/photos/lance_mountain/372789099<br />
This is you<br />www.flickr.com/photos/michelcoumans/4846818433<br />
The comparison is favourable<br />www.flickr.com/photos/lance_mountain/372789099<br />
Social media and online fundraising<br />
Social network users are older than you think...<br />37<br />(Source: pingdom.com)<br />
2%<br />Twitter<br />46%<br />Facebook<br />JustGiving referral traffic<br />
An extraordinary Facebook stat<br />74%<br />Sources: Office for National Statistics and checkfacebook.com<br />
http://icanhaz.com/connectJG<br />Facebook Connect and JustGiving<br />
Facebook Connect and JustGiving<br />1:1<br />Percentage of sponsors share their donation with Facebook Connect<br />20%<b...
Facebook app<br />27k<br />723k<br />http://apps.facebook.com/justgivingapp<br />
Ways of asking vs ways of donating on JustGiving<br />
Guide to social media fundraising<br />http://bit.ly/SMguide<br />
And finally... a story<br />
http://twitter.com/childsi/status/20740112937<br />
There was a video<br />http://youtu.be/wzxwUIE7wDQ<br />
There was an email<br />
There was a fundraising page<br />www.justgiving.com/Save-Joeys-Life<br />
Then I heard this on Facebook<br />
Then the thanks started rolling in...<br />
What we covered<br />The internet enables you to do amazing things<br />A few tips to punch above your weight<br />Why soc...
Watch this and be inspired<br />http://just.ly/childsi<br />
How small charities can use the web to punch above their weight
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How small charities can use the web to punch above their weight

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The web is still an untapped oportunity for many small charities-this presentation gives some tips and a case study to show how you can make the most of the amazing power of the Internet. It was given both at the FSI Forum and the #techforgood conferences in October/November 2010.

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  • Today I’m going to talk about the internet.In 2009, 37.4 million adults (76 per cent of the UK adult population) accessed the Internet in the three months prior to interview
  • Repeat
  • 22 Million in the UK
  • In 2009, 37.4 million adults (76 per cent of the UK adult population) accessed the Internet in the three months prior to interview– 75% of UK adult online population is on Facebook26,543,600 UK facebook users
  • Find a charity example too.Not just fundraising – campaigning, can be action, participation, engagement.
  • Monthly Active Users86,2531.2%Daily New Users84726%Total Installed Users676,0470.10%
  • People were prompted to take survey after making a donation to an online fundraising pageDonation could have been made to any size charity in any categorySurvey carried out from 13th August 2009 to 26th May 201010,063 people took the survey
  • Transcript of "How small charities can use the web to punch above their weight"

    1. 1. How small charities can use the web to punch above their weight<br />Jonathan Waddingham<br />Product Manager<br />JustGiving<br />FSI Annual Forum 2010<br />
    2. 2. www.flickr.com/photos/netmonkey/3945996213/<br />
    3. 3.
    4. 4. www.flickr.com/photos/iaintait/2486541082<br />
    5. 5. www.flickr.com/photos/michael-wincott/3632284971/ <br />
    6. 6.
    7. 7.
    8. 8.
    9. 9. Wouldn’t it be great if you could...<br />Send a message directly to every one of your supporters<br />Share videos of what you’re doing with the money you raise<br />Build a community for free<br />Share images of the fundraising events you organise<br />Get your message sent around the world in an instant<br />Enable people to read your latest news when they want, how they want<br />Show your supporters exactly where you do your work<br />
    10. 10. Can we use the internet to punch above our weight? <br />
    11. 11. How do you punch above your weight?<br />1. Focus on how you tell your story<br />
    12. 12. www.flickr.com/photos/umjanedoan/496707576/<br />
    13. 13. Storytelling tips<br />It’s not about you – it’s about what you do<br />Make your story inclusive –involve your supporters.<br />Get your beneficiaries to talk on your behalf<br />Be authentic (this is the easy bit)<br />
    14. 14. How do you punch above your weight?<br />Focus on how you tell your story<br />Plan your resources sensibly<br />
    15. 15. You can stretch yourselves<br />www.flickr.com/photos/leshoward/1174941747<br />
    16. 16. But don’t stretch too far<br />www.flickr.com/photos/blam4c/2672382482<br />
    17. 17. How do you punch above your weight?<br />Focus on how you tell your story<br />Plan your resources sensibly<br />Don’t try and be everywhere or do everything<br />
    18. 18.
    19. 19. www.flickr.com/photos/21560098@N06/4848880460<br />
    20. 20. How do you punch above your weight?<br />Focus on how you tell your story<br />Plan your resources sensibly<br />You don’t have to be everywhere or do everything<br />Be nimble<br />
    21. 21. This is a big charity<br />www.flickr.com/photos/lance_mountain/372789099<br />
    22. 22. This is you<br />www.flickr.com/photos/michelcoumans/4846818433<br />
    23. 23. The comparison is favourable<br />www.flickr.com/photos/lance_mountain/372789099<br />
    24. 24. Social media and online fundraising<br />
    25. 25. Social network users are older than you think...<br />37<br />(Source: pingdom.com)<br />
    26. 26. 2%<br />Twitter<br />46%<br />Facebook<br />JustGiving referral traffic<br />
    27. 27. An extraordinary Facebook stat<br />74%<br />Sources: Office for National Statistics and checkfacebook.com<br />
    28. 28. http://icanhaz.com/connectJG<br />Facebook Connect and JustGiving<br />
    29. 29. Facebook Connect and JustGiving<br />1:1<br />Percentage of sponsors share their donation with Facebook Connect<br />20%<br />For every person who shares a link using Facebook Connect, one person comes back to JustGiving<br />
    30. 30. Facebook app<br />27k<br />723k<br />http://apps.facebook.com/justgivingapp<br />
    31. 31. Ways of asking vs ways of donating on JustGiving<br />
    32. 32.
    33. 33. Guide to social media fundraising<br />http://bit.ly/SMguide<br />
    34. 34. And finally... a story<br />
    35. 35. http://twitter.com/childsi/status/20740112937<br />
    36. 36. There was a video<br />http://youtu.be/wzxwUIE7wDQ<br />
    37. 37. There was an email<br />
    38. 38. There was a fundraising page<br />www.justgiving.com/Save-Joeys-Life<br />
    39. 39. Then I heard this on Facebook<br />
    40. 40. Then the thanks started rolling in...<br />
    41. 41.
    42. 42.
    43. 43. What we covered<br />The internet enables you to do amazing things<br />A few tips to punch above your weight<br />Why social media is important to online fundraising<br />How the Childs i Foundation gets it right<br />
    44. 44. Watch this and be inspired<br />http://just.ly/childsi<br />
    45. 45. Carry on the conversation...<br />Jonathan Waddingham<br />jonathan@justgiving.com<br /> @jon_bedford<br />http://blog.justgiving.com <br />slideshare.net/jwaddingham<br />http://bit.ly/JWblog <br />Search LinkedIn<br />

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