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JustGiving and Facebook - an appy love story

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Since Facebook opened its platform in 2007, we've developed many ways of enabling JustGiving users to fundraise with Facebook apps, and our latest app enables people to donate without leaving Facebook and is optimised for encouraging sharing.

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JustGiving and Facebook - an appy love story

  1. 1. JustGiving and Facebook – an appy love story<br />Jonathan Waddingham, @jon_bedford<br />Product manager @JustGiving<br />
  2. 2. Obligatory slide about the size of Facebook’s network (pretty big)<br />
  3. 3. Why Facebook is important to us<br />28%<br />Percentage of traffic from Facebook in last month<br />17%<br />Percentage of donation revenue from Facebook in last month<br />
  4. 4. Facebook Like buttons and JustGiving<br />61,567<br />Number of likes from 29 September to 4th December<br />26,981<br />Number of visits from links that were liked<br />YAY<br />1 like = 3 visits<br />
  5. 5. We even have a *rough* ROI<br />If 6 likes = 1 donation<br />1 like ~ 1/6th of a donation<br />Average donation from Facebook is £21<br />1 like ~ £3.50 <br />£203,000<br />
  6. 6. My page<br />www.justgiving.com/no-whey<br />
  7. 7. The JustGiving Facebook app v1<br />735k<br />users<br />http://apps.facebook.com/justgiving<br />
  8. 8. The JustGiving Facebook app v2<br />36k<br />users<br />http://apps.facebook.com/justgivingapp<br />
  9. 9. The JustGiving Facebook app v3<br />http://apps.facebook.com/jgdonation<br />
  10. 10. *social commerce* (for buzzword bingo fans)<br />
  11. 11. It’s all about the sharing<br />
  12. 12. Brucie Bonus – donations from pages<br />
  13. 13. Questions?<br />
  14. 14. Carry on the conversation<br />Jonathan Waddingham<br />jonathan@justgiving.com<br /> @jon_bedford<br /> @justgiving<br />http://blog.justgiving.com <br />slideshare.net/jwaddingham<br />

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