SlideShare a Scribd company logo

Yimby and growing your audience from zero to lots

Jonathan Waddingham
Jonathan Waddingham
Jonathan WaddinghamProduct Consultant at Products with Purpose LTD

How we built our new crowdfunding for social good community Yimby.com using lean startup and agile principles, and how we're growing our audience using growth hacking tactics and constantly testing and learning, even with a small team.

Yimby and growing your audience from zero to lots

1 of 43
Yimby and growing your audience from zero to lots
Yimby and growing your audience from zero to lots
Yimby and growing your audience from zero to lots
Yimby and growing your audience from zero to lots
Yimby and growing your audience from zero to lots
Yimby and growing your audience from zero to lots
Ad

Recommended

SAP Slides (28.10.09) Web
SAP Slides (28.10.09) WebSAP Slides (28.10.09) Web
SAP Slides (28.10.09) Webalewis
 
Using ICT Volunteers
Using ICT VolunteersUsing ICT Volunteers
Using ICT Volunteershavs
 
Extensionen, Kontagionen und die Grenzen von Bildungsprozessen
Extensionen, Kontagionen und die Grenzen von BildungsprozessenExtensionen, Kontagionen und die Grenzen von Bildungsprozessen
Extensionen, Kontagionen und die Grenzen von BildungsprozessenBenjamin Jörissen
 
Social and mobile - why your phone is your new BFF
Social and mobile - why your phone is your new BFFSocial and mobile - why your phone is your new BFF
Social and mobile - why your phone is your new BFFJonathan Waddingham
 
Blend it up - leancamp london presentation
Blend it up - leancamp london presentationBlend it up - leancamp london presentation
Blend it up - leancamp london presentationAntonio Terreno
 
Social Media for the Public Sector presentation - Connected Nottingham - 3 De...
Social Media for the Public Sector presentation - Connected Nottingham - 3 De...Social Media for the Public Sector presentation - Connected Nottingham - 3 De...
Social Media for the Public Sector presentation - Connected Nottingham - 3 De...simonwakeman
 
An introduction to (digital) fundraising - campaign bootcamp
An introduction to (digital) fundraising - campaign bootcampAn introduction to (digital) fundraising - campaign bootcamp
An introduction to (digital) fundraising - campaign bootcampJonathan Waddingham
 
Ict4volunteering It4 C
Ict4volunteering It4 CIct4volunteering It4 C
Ict4volunteering It4 Chavs
 

More Related Content

Viewers also liked (14)

Visual image
Visual imageVisual image
Visual image
 
Pp úvod do 1 kor
Pp   úvod do 1 korPp   úvod do 1 kor
Pp úvod do 1 kor
 
3rd Annual Souper Bowl
3rd Annual Souper Bowl3rd Annual Souper Bowl
3rd Annual Souper Bowl
 
Ako žiť s kristom
Ako žiť s kristomAko žiť s kristom
Ako žiť s kristom
 
Merkatu1
Merkatu1Merkatu1
Merkatu1
 
Kazenosamaritanovi
KazenosamaritanoviKazenosamaritanovi
Kazenosamaritanovi
 
Shakespeare Revealed
Shakespeare Revealed Shakespeare Revealed
Shakespeare Revealed
 
Súhlas a nesúhlas pri vp
Súhlas a nesúhlas pri vpSúhlas a nesúhlas pri vp
Súhlas a nesúhlas pri vp
 
Verim v boha_otca
Verim v boha_otcaVerim v boha_otca
Verim v boha_otca
 
Ict4volunteering Vb3
Ict4volunteering Vb3Ict4volunteering Vb3
Ict4volunteering Vb3
 
II. Korintskym - Jur
II. Korintskym - JurII. Korintskym - Jur
II. Korintskym - Jur
 
Merkatu Ikerkuntza 2. Gaia
Merkatu Ikerkuntza 2. GaiaMerkatu Ikerkuntza 2. Gaia
Merkatu Ikerkuntza 2. Gaia
 
úVod do kréda ppt
úVod do kréda pptúVod do kréda ppt
úVod do kréda ppt
 
Ethics and Computer Responsibilities
Ethics and Computer ResponsibilitiesEthics and Computer Responsibilities
Ethics and Computer Responsibilities
 

More from Jonathan Waddingham

Thought provoking content and other things
Thought provoking content and other thingsThought provoking content and other things
Thought provoking content and other thingsJonathan Waddingham
 
Top tips for awesome presentation skills
Top tips for awesome presentation skills Top tips for awesome presentation skills
Top tips for awesome presentation skills Jonathan Waddingham
 
Innovations in digital fundraising - presentation for charity works
Innovations in digital fundraising - presentation for charity works Innovations in digital fundraising - presentation for charity works
Innovations in digital fundraising - presentation for charity works Jonathan Waddingham
 
The future of Facebook fundraising - IoF National Convention 2012
The future of Facebook fundraising - IoF National Convention 2012The future of Facebook fundraising - IoF National Convention 2012
The future of Facebook fundraising - IoF National Convention 2012Jonathan Waddingham
 
Fundraising events and social media, how to #win
Fundraising events and social media, how to #winFundraising events and social media, how to #win
Fundraising events and social media, how to #winJonathan Waddingham
 
How real people use social media to make a real impact
How real people use social media to make a real impactHow real people use social media to make a real impact
How real people use social media to make a real impactJonathan Waddingham
 
JustGiving and Facebook - an appy love story
JustGiving and Facebook - an appy love storyJustGiving and Facebook - an appy love story
JustGiving and Facebook - an appy love storyJonathan Waddingham
 
How people use Facebook and how to help them spread their messages
How people use Facebook and how to help them spread their messagesHow people use Facebook and how to help them spread their messages
How people use Facebook and how to help them spread their messagesJonathan Waddingham
 
Lessons to be learnt from supporter-led appeals
Lessons to be learnt from supporter-led appealsLessons to be learnt from supporter-led appeals
Lessons to be learnt from supporter-led appealsJonathan Waddingham
 
How small charities can use the web to punch above their weight
How small charities can use the web to punch above their weightHow small charities can use the web to punch above their weight
How small charities can use the web to punch above their weightJonathan Waddingham
 
Discover the secrets of online fundraisers (IoF National Convention 2010)
Discover the secrets of online fundraisers (IoF National Convention 2010)Discover the secrets of online fundraisers (IoF National Convention 2010)
Discover the secrets of online fundraisers (IoF National Convention 2010)Jonathan Waddingham
 
IoF National Convention 2010 - the role of Twitter in fundraising
IoF National Convention 2010 - the role of Twitter in fundraisingIoF National Convention 2010 - the role of Twitter in fundraising
IoF National Convention 2010 - the role of Twitter in fundraisingJonathan Waddingham
 
Manchester Net Tuesday June 2010
Manchester Net Tuesday June 2010Manchester Net Tuesday June 2010
Manchester Net Tuesday June 2010Jonathan Waddingham
 
Digital lessons from Haiti - #DigiFun2010
Digital lessons from Haiti - #DigiFun2010Digital lessons from Haiti - #DigiFun2010
Digital lessons from Haiti - #DigiFun2010Jonathan Waddingham
 
Fundraising and social media with Dogs Trust and JustGiving
Fundraising and social media with Dogs Trust and JustGivingFundraising and social media with Dogs Trust and JustGiving
Fundraising and social media with Dogs Trust and JustGivingJonathan Waddingham
 
Charities and the art of digital storytelling
Charities and the art of digital storytellingCharities and the art of digital storytelling
Charities and the art of digital storytellingJonathan Waddingham
 
What is social media, who's using it and what it can do for you
What is social media, who's using it and what it can do for youWhat is social media, who's using it and what it can do for you
What is social media, who's using it and what it can do for youJonathan Waddingham
 
Using Social Media To Boost Events - Chase 2010 & IoF West Midlands conference
Using Social Media To Boost Events - Chase 2010 & IoF West Midlands conferenceUsing Social Media To Boost Events - Chase 2010 & IoF West Midlands conference
Using Social Media To Boost Events - Chase 2010 & IoF West Midlands conferenceJonathan Waddingham
 
JustGiving's top 10 fundraising tips - marathon edition
JustGiving's top 10 fundraising tips - marathon editionJustGiving's top 10 fundraising tips - marathon edition
JustGiving's top 10 fundraising tips - marathon editionJonathan Waddingham
 

More from Jonathan Waddingham (20)

Thought provoking content and other things
Thought provoking content and other thingsThought provoking content and other things
Thought provoking content and other things
 
Top tips for awesome presentation skills
Top tips for awesome presentation skills Top tips for awesome presentation skills
Top tips for awesome presentation skills
 
Innovations in digital fundraising - presentation for charity works
Innovations in digital fundraising - presentation for charity works Innovations in digital fundraising - presentation for charity works
Innovations in digital fundraising - presentation for charity works
 
The future of Facebook fundraising - IoF National Convention 2012
The future of Facebook fundraising - IoF National Convention 2012The future of Facebook fundraising - IoF National Convention 2012
The future of Facebook fundraising - IoF National Convention 2012
 
Fundraising events and social media, how to #win
Fundraising events and social media, how to #winFundraising events and social media, how to #win
Fundraising events and social media, how to #win
 
How real people use social media to make a real impact
How real people use social media to make a real impactHow real people use social media to make a real impact
How real people use social media to make a real impact
 
Stories in a digital world
Stories in a digital worldStories in a digital world
Stories in a digital world
 
JustGiving and Facebook - an appy love story
JustGiving and Facebook - an appy love storyJustGiving and Facebook - an appy love story
JustGiving and Facebook - an appy love story
 
How people use Facebook and how to help them spread their messages
How people use Facebook and how to help them spread their messagesHow people use Facebook and how to help them spread their messages
How people use Facebook and how to help them spread their messages
 
Lessons to be learnt from supporter-led appeals
Lessons to be learnt from supporter-led appealsLessons to be learnt from supporter-led appeals
Lessons to be learnt from supporter-led appeals
 
How small charities can use the web to punch above their weight
How small charities can use the web to punch above their weightHow small charities can use the web to punch above their weight
How small charities can use the web to punch above their weight
 
Discover the secrets of online fundraisers (IoF National Convention 2010)
Discover the secrets of online fundraisers (IoF National Convention 2010)Discover the secrets of online fundraisers (IoF National Convention 2010)
Discover the secrets of online fundraisers (IoF National Convention 2010)
 
IoF National Convention 2010 - the role of Twitter in fundraising
IoF National Convention 2010 - the role of Twitter in fundraisingIoF National Convention 2010 - the role of Twitter in fundraising
IoF National Convention 2010 - the role of Twitter in fundraising
 
Manchester Net Tuesday June 2010
Manchester Net Tuesday June 2010Manchester Net Tuesday June 2010
Manchester Net Tuesday June 2010
 
Digital lessons from Haiti - #DigiFun2010
Digital lessons from Haiti - #DigiFun2010Digital lessons from Haiti - #DigiFun2010
Digital lessons from Haiti - #DigiFun2010
 
Fundraising and social media with Dogs Trust and JustGiving
Fundraising and social media with Dogs Trust and JustGivingFundraising and social media with Dogs Trust and JustGiving
Fundraising and social media with Dogs Trust and JustGiving
 
Charities and the art of digital storytelling
Charities and the art of digital storytellingCharities and the art of digital storytelling
Charities and the art of digital storytelling
 
What is social media, who's using it and what it can do for you
What is social media, who's using it and what it can do for youWhat is social media, who's using it and what it can do for you
What is social media, who's using it and what it can do for you
 
Using Social Media To Boost Events - Chase 2010 & IoF West Midlands conference
Using Social Media To Boost Events - Chase 2010 & IoF West Midlands conferenceUsing Social Media To Boost Events - Chase 2010 & IoF West Midlands conference
Using Social Media To Boost Events - Chase 2010 & IoF West Midlands conference
 
JustGiving's top 10 fundraising tips - marathon edition
JustGiving's top 10 fundraising tips - marathon editionJustGiving's top 10 fundraising tips - marathon edition
JustGiving's top 10 fundraising tips - marathon edition
 

Recently uploaded

Enhancing SaaS Performance: A Hands-on Workshop for Partners
Enhancing SaaS Performance: A Hands-on Workshop for PartnersEnhancing SaaS Performance: A Hands-on Workshop for Partners
Enhancing SaaS Performance: A Hands-on Workshop for PartnersThousandEyes
 
Quinto Z-Wave Heltun_HE-RS01_User_Manual_B9AH.pdf
Quinto Z-Wave Heltun_HE-RS01_User_Manual_B9AH.pdfQuinto Z-Wave Heltun_HE-RS01_User_Manual_B9AH.pdf
Quinto Z-Wave Heltun_HE-RS01_User_Manual_B9AH.pdfDomotica daVinci
 
Heltun_HE-RS01_User_Manual_B9AH.pdf
Heltun_HE-RS01_User_Manual_B9AH.pdfHeltun_HE-RS01_User_Manual_B9AH.pdf
Heltun_HE-RS01_User_Manual_B9AH.pdfMarielaL5
 
From eSIMs to iSIMs: It’s Inside the Manufacturing
From eSIMs to iSIMs: It’s Inside the ManufacturingFrom eSIMs to iSIMs: It’s Inside the Manufacturing
From eSIMs to iSIMs: It’s Inside the ManufacturingSoracom Global, Inc.
 
Introduction to Serverless with AWS Lambda in C#.pptx
Introduction to Serverless with AWS Lambda in C#.pptxIntroduction to Serverless with AWS Lambda in C#.pptx
Introduction to Serverless with AWS Lambda in C#.pptxBrandon Minnick, MBA
 
My self introduction to know others abut me
My self  introduction to know others abut meMy self  introduction to know others abut me
My self introduction to know others abut meManoj Prabakar B
 
Early Tech Adoption: Foolish or Pragmatic? - 17th ISACA South Florida WOW Con...
Early Tech Adoption: Foolish or Pragmatic? - 17th ISACA South Florida WOW Con...Early Tech Adoption: Foolish or Pragmatic? - 17th ISACA South Florida WOW Con...
Early Tech Adoption: Foolish or Pragmatic? - 17th ISACA South Florida WOW Con...Adrian Sanabria
 
Tete thermostatique Zigbee MOES BRT-100 V2.pdf
Tete thermostatique Zigbee MOES BRT-100 V2.pdfTete thermostatique Zigbee MOES BRT-100 V2.pdf
Tete thermostatique Zigbee MOES BRT-100 V2.pdfDomotica daVinci
 
2024 February Patch Tuesday
2024 February Patch Tuesday2024 February Patch Tuesday
2024 February Patch TuesdayIvanti
 
5 Things You Shouldn’t Do at Salesforce World Tour Sydney 2024!
5 Things You Shouldn’t Do at Salesforce World Tour Sydney 2024!5 Things You Shouldn’t Do at Salesforce World Tour Sydney 2024!
5 Things You Shouldn’t Do at Salesforce World Tour Sydney 2024!XfilesPro
 
Curtain Module Manual Zigbee Neo CS01-1C.pdf
Curtain Module Manual Zigbee Neo CS01-1C.pdfCurtain Module Manual Zigbee Neo CS01-1C.pdf
Curtain Module Manual Zigbee Neo CS01-1C.pdfDomotica daVinci
 
Bringing nullability into existing code - dammit is not the answer.pptx
Bringing nullability into existing code - dammit is not the answer.pptxBringing nullability into existing code - dammit is not the answer.pptx
Bringing nullability into existing code - dammit is not the answer.pptxMaarten Balliauw
 
Breaking Barriers & Leveraging the Latest Developments in AI Technology
Breaking Barriers & Leveraging the Latest Developments in AI TechnologyBreaking Barriers & Leveraging the Latest Developments in AI Technology
Breaking Barriers & Leveraging the Latest Developments in AI TechnologySafe Software
 
Microsoft Azure News - Feb 2024
Microsoft Azure News - Feb 2024Microsoft Azure News - Feb 2024
Microsoft Azure News - Feb 2024Daniel Toomey
 
zigbee motion sensor user manual NAS-PD07B2.pdf
zigbee motion sensor user manual NAS-PD07B2.pdfzigbee motion sensor user manual NAS-PD07B2.pdf
zigbee motion sensor user manual NAS-PD07B2.pdfDomotica daVinci
 
How we think about an advisor tech stack
How we think about an advisor tech stackHow we think about an advisor tech stack
How we think about an advisor tech stackSummit
 
Building Products That Think- Bhaskaran Srinivasan & Ashish Gupta
Building Products That Think- Bhaskaran Srinivasan & Ashish GuptaBuilding Products That Think- Bhaskaran Srinivasan & Ashish Gupta
Building Products That Think- Bhaskaran Srinivasan & Ashish GuptaISPMAIndia
 
Bit N Build Poland
Bit N Build PolandBit N Build Poland
Bit N Build PolandGDSC PJATK
 
Q1 Memory Fabric Forum: Building Fast and Secure Chips with CXL IP
Q1 Memory Fabric Forum: Building Fast and Secure Chips with CXL IPQ1 Memory Fabric Forum: Building Fast and Secure Chips with CXL IP
Q1 Memory Fabric Forum: Building Fast and Secure Chips with CXL IPMemory Fabric Forum
 
Q1 Memory Fabric Forum: Intel Enabling Compute Express Link (CXL)
Q1 Memory Fabric Forum: Intel Enabling Compute Express Link (CXL)Q1 Memory Fabric Forum: Intel Enabling Compute Express Link (CXL)
Q1 Memory Fabric Forum: Intel Enabling Compute Express Link (CXL)Memory Fabric Forum
 

Recently uploaded (20)

Enhancing SaaS Performance: A Hands-on Workshop for Partners
Enhancing SaaS Performance: A Hands-on Workshop for PartnersEnhancing SaaS Performance: A Hands-on Workshop for Partners
Enhancing SaaS Performance: A Hands-on Workshop for Partners
 
Quinto Z-Wave Heltun_HE-RS01_User_Manual_B9AH.pdf
Quinto Z-Wave Heltun_HE-RS01_User_Manual_B9AH.pdfQuinto Z-Wave Heltun_HE-RS01_User_Manual_B9AH.pdf
Quinto Z-Wave Heltun_HE-RS01_User_Manual_B9AH.pdf
 
Heltun_HE-RS01_User_Manual_B9AH.pdf
Heltun_HE-RS01_User_Manual_B9AH.pdfHeltun_HE-RS01_User_Manual_B9AH.pdf
Heltun_HE-RS01_User_Manual_B9AH.pdf
 
From eSIMs to iSIMs: It’s Inside the Manufacturing
From eSIMs to iSIMs: It’s Inside the ManufacturingFrom eSIMs to iSIMs: It’s Inside the Manufacturing
From eSIMs to iSIMs: It’s Inside the Manufacturing
 
Introduction to Serverless with AWS Lambda in C#.pptx
Introduction to Serverless with AWS Lambda in C#.pptxIntroduction to Serverless with AWS Lambda in C#.pptx
Introduction to Serverless with AWS Lambda in C#.pptx
 
My self introduction to know others abut me
My self  introduction to know others abut meMy self  introduction to know others abut me
My self introduction to know others abut me
 
Early Tech Adoption: Foolish or Pragmatic? - 17th ISACA South Florida WOW Con...
Early Tech Adoption: Foolish or Pragmatic? - 17th ISACA South Florida WOW Con...Early Tech Adoption: Foolish or Pragmatic? - 17th ISACA South Florida WOW Con...
Early Tech Adoption: Foolish or Pragmatic? - 17th ISACA South Florida WOW Con...
 
Tete thermostatique Zigbee MOES BRT-100 V2.pdf
Tete thermostatique Zigbee MOES BRT-100 V2.pdfTete thermostatique Zigbee MOES BRT-100 V2.pdf
Tete thermostatique Zigbee MOES BRT-100 V2.pdf
 
2024 February Patch Tuesday
2024 February Patch Tuesday2024 February Patch Tuesday
2024 February Patch Tuesday
 
5 Things You Shouldn’t Do at Salesforce World Tour Sydney 2024!
5 Things You Shouldn’t Do at Salesforce World Tour Sydney 2024!5 Things You Shouldn’t Do at Salesforce World Tour Sydney 2024!
5 Things You Shouldn’t Do at Salesforce World Tour Sydney 2024!
 
Curtain Module Manual Zigbee Neo CS01-1C.pdf
Curtain Module Manual Zigbee Neo CS01-1C.pdfCurtain Module Manual Zigbee Neo CS01-1C.pdf
Curtain Module Manual Zigbee Neo CS01-1C.pdf
 
Bringing nullability into existing code - dammit is not the answer.pptx
Bringing nullability into existing code - dammit is not the answer.pptxBringing nullability into existing code - dammit is not the answer.pptx
Bringing nullability into existing code - dammit is not the answer.pptx
 
Breaking Barriers & Leveraging the Latest Developments in AI Technology
Breaking Barriers & Leveraging the Latest Developments in AI TechnologyBreaking Barriers & Leveraging the Latest Developments in AI Technology
Breaking Barriers & Leveraging the Latest Developments in AI Technology
 
Microsoft Azure News - Feb 2024
Microsoft Azure News - Feb 2024Microsoft Azure News - Feb 2024
Microsoft Azure News - Feb 2024
 
zigbee motion sensor user manual NAS-PD07B2.pdf
zigbee motion sensor user manual NAS-PD07B2.pdfzigbee motion sensor user manual NAS-PD07B2.pdf
zigbee motion sensor user manual NAS-PD07B2.pdf
 
How we think about an advisor tech stack
How we think about an advisor tech stackHow we think about an advisor tech stack
How we think about an advisor tech stack
 
Building Products That Think- Bhaskaran Srinivasan & Ashish Gupta
Building Products That Think- Bhaskaran Srinivasan & Ashish GuptaBuilding Products That Think- Bhaskaran Srinivasan & Ashish Gupta
Building Products That Think- Bhaskaran Srinivasan & Ashish Gupta
 
Bit N Build Poland
Bit N Build PolandBit N Build Poland
Bit N Build Poland
 
Q1 Memory Fabric Forum: Building Fast and Secure Chips with CXL IP
Q1 Memory Fabric Forum: Building Fast and Secure Chips with CXL IPQ1 Memory Fabric Forum: Building Fast and Secure Chips with CXL IP
Q1 Memory Fabric Forum: Building Fast and Secure Chips with CXL IP
 
Q1 Memory Fabric Forum: Intel Enabling Compute Express Link (CXL)
Q1 Memory Fabric Forum: Intel Enabling Compute Express Link (CXL)Q1 Memory Fabric Forum: Intel Enabling Compute Express Link (CXL)
Q1 Memory Fabric Forum: Intel Enabling Compute Express Link (CXL)
 

Yimby and growing your audience from zero to lots

Editor's Notes

  1. I have worked at Yimby for just over a year (who you might not have heard of)
  2. I really work at JustGiving (who you probably will have heard of), and I’ve been there over 8 yearsSince our launch in 2001, we’ve enabled over 21 million people to raise £1.6 billion for over 13,000 charities
  3. Yimby is our new community crowdfunding site for social goodWhat's crowdfunding for social good?Focus more on what this means
  4. it’s just no-one’s been able to measure it yet!
  5. it’s just no-one’s been able to measure it yet!
  6. it’s just no-one’s been able to measure it yet!
  7. it’s just no-one’s been able to measure it yet!
  8. it’s just no-one’s been able to measure it yet!
  9. it’s just no-one’s been able to measure it yet!