This document provides an overview of social media and how businesses can use it. It discusses the evolution of communication from a monologue to a dialogue with social media. Businesses can use social media to generate sales leads, get customer feedback, and build their brand. The document outlines strategies for using platforms like Facebook, Twitter, LinkedIn and engaging customers. It emphasizes having a plan, listening to customers, and giving value over hard selling. Metrics and potential pitfalls of social media use are also covered.

1. Step into
Social Media
Sue
Anstiss, Promot
e PR

2. Our current clients 2

3. • Quick bit about you...
• Your experience of social media?
• What you’d like from today?

9. 1752 1916 1930’s 1970 2012
First newspaper Radio TV Computer
published

10. The old communication model
was a monologue.

11. The average person is exposed to
3000 advertising
messages/day

12. The new communication model
is a dialogue.

17. Social media...
People using tools
(like blogs and video)
& sites
(like Facebook and Flickr)
to share content
and have conversations online.

18. How can Social Media be
used?
It’s not just marketing…
• Generating sales leads
• Product development
• Customer support
• Internal knowledge
• Market & customer feedback
• Rapid sharing
• Executive leadership & visibility
• Branding

37. Over half the NBA’s players
(220+) are on Twitter

42. But how do we
get started?

43. Have a strategy

44. HOPE IS NOT A
STRATEGY.
Photo by Utne.com

63. Relinquish
control

66. Free analytics to measure success

67. www.google.com/analytics

68. Paid for analysis
Level 1 Level 2 Level 3

71. 6. Give
generously

72. o Don’t be afraid to share
o Make your content easy
to share
o Think like a contributor &
not a marketer

73. o Don’t try to delete or
remove criticism
o Listen to your detractors
o Admit your shortcomings
o Work openly towards an
explanation and solution

74. Some tools to consider

79. UK STATS
30 million users
Over
15+ million daily

80. Facebook Timeline

82. o Facebook ads give you the ability to advertise
directly to specific demographic groups

83. o Location
o Age
o Sex
o Keywords (appear in your
users profile)
o Education
o Workplace
o Relationship status
o Relationship interests
o Languages

84. Add the ‘like button’ to your
website and emails

85. 1. Create a page to promote your brand
2. Attract more fans with tools
3. Encourage a discussion and participate frequently
4. Share and add value for your fans
5. Have a clear plan for content

86. 1. Create a page and fail to maintain it
2. Use hard sell approach & talk too much about yourself
3. Censor comments
4. Spam fans with too frequent messages
5. Believe that ‘if you build it they will come’

87. Over 55 million members
In over 200 countries around the world
A new member joins LinkedIn every second

93. Using video for business
10 great ideas!

95. 4,000,000,000
The number of photos archived on Flickr.com

99. Nike collects consumer
generated #makeitcount
photos submitted
via social media

100. 200,000,000
blogs

102. 73%
of active online users have read a blog
Source: Universal McCann Comparative Study on Social Media Trends April 2008

104. tools

105. Who I follow…

107. 1. Find and share useful content
2. Pose questions and reply to others
3. Keep it fun - put a friendly face on your brand
4. Use a photo and keep your bio complete &
updated
5. Know what people are saying about your brand

108. DON’T…
1. Sound like a press release – you’re in a social space
2. Spam with constant links to your website
3. Post useless information – who cares what you had for
lunch
4. Worry that you don’t have many followers… it takes time
5. Follow thousands of people just to get more followers

109. And don’t forget...
1. Photo posts...
...receive 50% more impressions than any other post type or media
type
2. Quotes ...
...provide 22% more interactions when compared to all post types
3. Questions...
...generate almost twice as many comments as any other post type
4. Links...
...are 87% more likely to be shared than any other type of post

112. Geo-location services

118. IF YOUR PRODUCT IS RUBBISH,
SOCIAL MEDIA WON’T FIX IT.
Photo by arlen at Flickr.com

119. HOWEVER, IF YOUR CUSTOMER
SERVICE IS RUBBISH, SOCIAL MEDIA
CAN HELP

120. IF YOUR COMPANY’S WORD OF MOUTH IS
RUBBISH, SOCIAL MEDIA CAN HELP

121. 1. Plan
2. Listen
3. Build
4. Engage
5. Measure
6. Give generously

122. Some reading material...

124. Sue Anstiss
01628 630363
sue@promotepr.com
@sueanstiss
http://uk.linkedin.com/in/sueanstiss
www.promotepr.com
Grateful thanks for help with my slides to:
http://bonafidemarketinggenius.com