Step into Social Media Woodley Town Council - 16 May 2012 - final

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  • Research shows that on average person is subject to some 3,000 essentially random pitches per day.Two-thirds of people surveyed said they feel “constantly bombarded” by ads, and 59% said the ads they see have little or no relevance to them.”
  • The fact that EasyJet has a Facebook page probably isn’t surprising but earlier this year the company took things one step further and developed a system that allows customers to make a purchase without leaving the site. They can complete the entire transaction on Facebook.This is the future. So, while we are all still busy spending our marketing budgets on updating our websites, we need to ask the question – how long will this investment be of relevance? Should we at least be investigating opportunities to develop better functionality on our Facebook pages?
  • Forget control. This is about enabling conversations, facilitating connections & “engagement” and eventually, if you lay the foundation well, you’ll have the ability to INFLUENCE. But never to control.
  • The key is to share a lot and when you think you have then share some more.That might be on your site or on Facebook etc
  • The fact that EasyJet has a Facebook page probably isn’t surprising but earlier this year the company took things one step further and developed a system that allows customers to make a purchase without leaving the site. They can complete the entire transaction on Facebook.This is the future. So, while we are all still busy spending our marketing budgets on updating our websites, we need to ask the question – how long will this investment be of relevance? Should we at least be investigating opportunities to develop better functionality on our Facebook pages?
  • The fact that EasyJet has a Facebook page probably isn’t surprising but earlier this year the company took things one step further and developed a system that allows customers to make a purchase without leaving the site. They can complete the entire transaction on Facebook.This is the future. So, while we are all still busy spending our marketing budgets on updating our websites, we need to ask the question – how long will this investment be of relevance? Should we at least be investigating opportunities to develop better functionality on our Facebook pages?
  • 83% of those using the internet have watched video clips
  • Research from Universal McCann shows that of those using the internet 73% have read a blog
  • The fact that EasyJet has a Facebook page probably isn’t surprising but earlier this year the company took things one step further and developed a system that allows customers to make a purchase without leaving the site. They can complete the entire transaction on Facebook.This is the future. So, while we are all still busy spending our marketing budgets on updating our websites, we need to ask the question – how long will this investment be of relevance? Should we at least be investigating opportunities to develop better functionality on our Facebook pages?
  • Step into Social Media Woodley Town Council - 16 May 2012 - final

    1. 1. Step intoSocial Media Sue Anstiss, Promote PR
    2. 2. Our current clients
    3. 3. • Quick bit about you...• Your experience of social media?• What you’d like from today?
    4. 4. 1752 1916 1930’s 1970 2012First newspaper Radio TV Computerpublished
    5. 5. The old communication modelwas a monologue.
    6. 6. The average person is exposed to 3000 advertising messages/day
    7. 7. The new communication modelis a dialogue.
    8. 8. Social media... People using tools (like blogs and video) & sites (like Facebook and Flickr) to share contentand have conversations online.
    9. 9. How can Social Media be used?It’s not just marketing…• Generating sales leads• Product development• Customer support• Internal knowledge• Market & customer feedback• Rapid sharing• Executive leadership & visibility• Branding
    10. 10. o 91% say consumer reviews are their top aid to buying decisionso 87% trust a friend’s recommendation over critic’s reviewo People are 3 times more likely to trust peer opinions over advertising for purchasing decisions * Slide courtesy of Digital Influence Group
    11. 11. Over half the NBA’s players (220+) are on Twitter
    12. 12. But how do we get started?
    13. 13. Have a strategy
    14. 14. HOPE IS NOT ASTRATEGY. Photo by Utne.com
    15. 15. o Find where your audience is participating and indentify the influencerso Read blogso Google your company name & your competitiono Use free tools that can help you listen
    16. 16. Relinquish control
    17. 17. Free analytics to measure success
    18. 18. www.google.com/analytics
    19. 19. Paid for analysisLevel 1 Level 2 Level 3
    20. 20. 6. Givegenerously
    21. 21. social > mediaH i n t : S h a r e s o m e s t u f f .
    22. 22. o Don’t be afraid to shareo Make your content easy to shareo Think like a contributor & not a marketer
    23. 23. o Don’t try to delete or remove criticismo Listen to your detractorso Admit your shortcomingso Work openly towards an explanation and solution
    24. 24. Some tools to consider
    25. 25. UK STATS 30 million usersOver15+ million daily
    26. 26. Facebook Timeline
    27. 27. o Facebook ads give you the ability to advertise directly to specific demographic groups
    28. 28. o Locationo Ageo Sexo Keywords (appear in your users profile)o Educationo Workplaceo Relationship statuso Relationship interestso Languages
    29. 29. Add the ‘like button’ to yourwebsite and emails
    30. 30. Make you website more social by integrating with Facebook
    31. 31. 1. Create a page to promote your brand2. Attract more fans with tools3. Encourage a discussion and participate frequently4. Share and add value for your fans5. Have a clear plan for content
    32. 32. 1. Create a page and fail to maintain it2. Use hard sell approach & talk too much about yourself3. Censor comments4. Spam fans with too frequent messages5. Believe that ‘if you build it they will come’
    33. 33. Over 55 million members In over 200 countries around the worldA new member joins LinkedIn every second
    34. 34. Using video for business 10 great ideas!
    35. 35. 4,000,000,000The number of photos archived on Flickr.com
    36. 36. Nike collects consumergenerated #makeitcount photos submitted via social media
    37. 37. 200,000,000blogs
    38. 38. 73%of active online users have read a blogSource: Universal McCann Comparative Study on Social Media Trends April 2008
    39. 39. tools
    40. 40. Who I follow…
    41. 41. 1. Find and share useful content2. Pose questions and reply to others3. Keep it fun - put a friendly face on your brand4. Use a photo and keep your bio complete & updated5. Know what people are saying about your brand
    42. 42. DON’T…1. Sound like a press release – you’re in a social space2. Spam with constant links to your website3. Post useless information – who cares what you had for lunch4. Worry that you don’t have many followers… it takes time5. Follow thousands of people just to get more followers
    43. 43. And don’t forget...1. Photo posts... ...receive 50% more impressions than any other post type or media type2. Quotes ... ...provide 22% more interactions when compared to all post types3. Questions... ...generate almost twice as many comments as any other post type4. Links... ...are 87% more likely to be shared than any other type of post Source: Roost.com Study evaluating 10,000 Facebook and twitter posts by 8,000 small businesses across 50 industries
    44. 44. Geo-location services
    45. 45. Google +
    46. 46. IF YOUR PRODUCT IS RUBBISH, SOCIAL MEDIA WON’T FIX IT. Photo by arlen at Flickr.com
    47. 47. HOWEVER, IF YOUR CUSTOMERSERVICE IS RUBBISH, SOCIAL MEDIA CAN HELP
    48. 48. IF YOUR COMPANY’S WORD OF MOUTH IS RUBBISH, SOCIAL MEDIA CAN HELP
    49. 49. o Plan
    50. 50. Some reading material...
    51. 51. Sue Anstiss 01628 630363 sue@promotepr.com @sueanstiss http://uk.linkedin.com/in/sueanstiss www.promotepr.comGrateful thanks for help with my slides to: http://bonafidemarketinggenius.com

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