6. objectives
• create a new two-way communication channel
for young people in Medway
• get young people actively involved in
producing the podcast
• help the organisation learn about
podcasting as a communications tool
14. we learnt…
• more than just an online billboard
• invest time in interacting
and responding
• need to offer value to community
• social networks effective for issues
that people actually care about
31. we learnt…
• role of social media
monitoring in issues management
• be ready to engage when appropriate
• how new media can lead old media
32. revolution?
• new and different skills required
• team roles and structure
• new policies and processes
• disruption to traditional hierachies
33. revolution?
• digitally-enabled community groups
• duty to involve / promote democracy
• more collaborative and participative
future for local government