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Using Web 2.0 tools to
drive take-up and engagement




                                Simon Wakeman
                    ...
social media
it’s about…




              PARTICIPATION
residents




council               publisher vs audience
it’s about…




              OPENNESS
it’s about…




              CONVERSATIONS
residents




council               two-way conversations
residents




council               two-way conversations
it’s about…




              COMMUNITIES
it’s about…




              CONNECTIVITY
Screenshot of links, resources,people
it’s about…




              PEOPLE
1.
     BE AWARE & READY
external

• map the local online community
         • monitor for key issues
   • broader models for delivery?
           ...
internal

• skillsets and responsibilities
      • organisational culture
      • policies and processes
          • look ...
2.
     PARTICIPATE
• respond and engage online
• signpost online services
3.
     CREATE AND SHARE
• use social media channels
Medway
Council


   100
RSPB
 Medway
 Council

                  765

100
SCC



      478




                  RSPB
 Medway
 Council
                         765

100
SCC
                         1243 people

      478




                  RSPB
 Medway
 Council
                          ...
SCC




                RSPB
Medway
Council
• be where your residents are
• make clear links to online services
4.
     COUNCIL WEBSITES AND BEYOND
• is the website social-media ready?
• think beyond the website
• need to deploy rapidly
this is about more than driving
traffic to council online services
think more about deeper engagement
than one-off transactional website use
fundamental change in relationship
between people and local government
simon.wakeman@medway.gov.uk
    simon@simonwakeman.com

             +44 (0) 7771 701902

        twitter: simonwakeman
  ...
Image credits:
http://www.flickr.com/photos/mr_mo-fo/3570580386/

http://www.flickr.com/photos/adrianshort/1498875801/

ht...
Using Web 2.0 tools to drive take-up and engagement
Using Web 2.0 tools to drive take-up and engagement
Using Web 2.0 tools to drive take-up and engagement
Using Web 2.0 tools to drive take-up and engagement
Using Web 2.0 tools to drive take-up and engagement
Using Web 2.0 tools to drive take-up and engagement
Using Web 2.0 tools to drive take-up and engagement
Using Web 2.0 tools to drive take-up and engagement
Using Web 2.0 tools to drive take-up and engagement
Using Web 2.0 tools to drive take-up and engagement
Using Web 2.0 tools to drive take-up and engagement
Using Web 2.0 tools to drive take-up and engagement
Using Web 2.0 tools to drive take-up and engagement
Using Web 2.0 tools to drive take-up and engagement
Using Web 2.0 tools to drive take-up and engagement
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Using Web 2.0 tools to drive take-up and engagement

Presentation at SOCITM Website Take-Up Seminar in London, 2 June 2009

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Using Web 2.0 tools to drive take-up and engagement

  1. 1. Using Web 2.0 tools to drive take-up and engagement Simon Wakeman Head of Marketing SOCITM 2 June 2009
  2. 2. social media
  3. 3. it’s about… PARTICIPATION
  4. 4. residents council publisher vs audience
  5. 5. it’s about… OPENNESS
  6. 6. it’s about… CONVERSATIONS
  7. 7. residents council two-way conversations
  8. 8. residents council two-way conversations
  9. 9. it’s about… COMMUNITIES
  10. 10. it’s about… CONNECTIVITY
  11. 11. Screenshot of links, resources,people
  12. 12. it’s about… PEOPLE
  13. 13. 1. BE AWARE & READY
  14. 14. external • map the local online community • monitor for key issues • broader models for delivery? • online networking
  15. 15. internal • skillsets and responsibilities • organisational culture • policies and processes • look for advocates
  16. 16. 2. PARTICIPATE
  17. 17. • respond and engage online
  18. 18. • signpost online services
  19. 19. 3. CREATE AND SHARE
  20. 20. • use social media channels
  21. 21. Medway Council 100
  22. 22. RSPB Medway Council 765 100
  23. 23. SCC 478 RSPB Medway Council 765 100
  24. 24. SCC 1243 people 478 RSPB Medway Council 765 100
  25. 25. SCC RSPB Medway Council
  26. 26. • be where your residents are • make clear links to online services
  27. 27. 4. COUNCIL WEBSITES AND BEYOND
  28. 28. • is the website social-media ready?
  29. 29. • think beyond the website
  30. 30. • need to deploy rapidly
  31. 31. this is about more than driving traffic to council online services
  32. 32. think more about deeper engagement than one-off transactional website use
  33. 33. fundamental change in relationship between people and local government
  34. 34. simon.wakeman@medway.gov.uk simon@simonwakeman.com +44 (0) 7771 701902 twitter: simonwakeman www.simonwakeman.com/wts0609
  35. 35. Image credits: http://www.flickr.com/photos/mr_mo-fo/3570580386/ http://www.flickr.com/photos/adrianshort/1498875801/ http://www.zoomorama.com/2477f0e8b447bb6570493cdac464c41f Others: iCrossing/Antony Mayfield: http://www.icrossing.co.uk/fileadmin/uploads/eBooks/What_is_Social_Media _iCrossing_ebook.pdf

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