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Aux armes, Citoyens! The Higher Ed Analytics Revolution Karine Joly - @karinejoly Eugène DELACROIX - Le 28 Juillet : La Liberté guidant le peuple

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Presenting after… is like going on stage after…

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http://www.flickr.com/photos/1234abcd/

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July 14, 1789 Jean-Pierre Houel – La prise de la Bastille / Gallica - BNF

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Bastille = Symbol Jean-Baptiste Lallemand – La Bastille / Gallica - BNF

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FREEDOM JUSTICE FOOD 1789 France

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http://www.flickr.com/photos/1234abcd/ Today

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BUDGET STAFF TIME 2010 Higher Ed

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Come here, my Little Marketing Budget…

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<ul><li>WHAT TO CUT??? </li></ul>What to cut

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<ul><li>WHAT’S NOT </li></ul><ul><li>WORKING! </li></ul>What’s not working

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<ul><li>Are YOU ready for this? </li></ul>What’s not working

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The State of Analytics in Higher Ed Survey - May 2010 (n=399)

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Download this 6-page survey report at: higheredanalytics.com

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<ul><li>95% </li></ul><ul><li>track web traffic </li></ul>The State of Higher Ed Online Analytics Survey – May 2010 (n=399)

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<ul><li>92% </li></ul>The State of Higher Ed Online Analytics Survey – May 2010 (n=381)

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<ul><li>72% </li></ul><ul><li>less than 2 hrs/week on Analytics </li></ul>The State of Higher Ed Online Analytics Survey – May 2010 (n=381)

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<ul><li>WHY SO LITTLE? </li></ul>

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<ul><li>“ I wish I could spend 10 hours a week on analysis and adjustments, but what can I do? I'm the whole department …” </li></ul>The State of Higher Ed Online Analytics Survey – May 2010

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<ul><li>“ We talk to departments about the data we can collect (…), however the interest to use this data isn't there .” </li></ul>The State of Higher Ed Online Analytics Survey – May 2010

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<ul><li>“ Decision makers are more likely to make website choices based on their own instincts .” </li></ul>The State of Higher Ed Online Analytics Survey – May 2010

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<ul><li>Let’s stop making excuses... </li></ul>What’s not working

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<ul><li>WHY SO LITTLE? </li></ul>

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Online Analytics is like…

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We think it’s hard, so we…

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While Analytics Addicts… … scare us.

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You don’t have to pick between the and the .

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Get on the program!

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First things First… <ul><li>Avinash Kaushik ’s Keynote </li></ul><ul><li>Joshua Dodson ’s session today at 2PM </li></ul><ul><li>Jessica Krywosa ’s & Rick Allen ’s session tomorrow at 8:15AM </li></ul>

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Spend time on… <ul><li>Your “business” objectives </li></ul><ul><li>Your strategy </li></ul><ul><li>Your success metrics (aka KPIs) </li></ul>

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Spend some quality time with… <ul><li>Google Analytics </li></ul>

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Tag your campaigns <ul><li>http://bit.ly/17GQV </li></ul>

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Keep track of the tags

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Set up goals & funnels

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Set up custom reports

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Spend some quality time with… <ul><li>Facebook Insights </li></ul><ul><li>YouTube Insights </li></ul><ul><li>Other social media analytics tools </li></ul>

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Facebook Insights http://facebook.com/insights Thanks to Andrew Careaga – Missouri S &T – ( http://www.facebook.com/MissouriSandT )

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YouTube Insights Thanks to Patric Lane - University of North Carolina at Chapel Hill ( http://www.youtube.com/user/UNCChapelHill )

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Set up… <ul><li>A simple analytics dashboard </li></ul>

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Why another dashboard?

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Set up… <ul><li>An action-oriented report template </li></ul>

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Report Not another report

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Keep an eye on… <ul><li>Your data trends </li></ul><ul><li>Benchmarking data </li></ul>

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GA Benchmarking Thanks to Mike Richwalsky – John Carroll University, OH (Google Analytics Account – Benchmarking Screen)

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Make a commitment <ul><li>Schedule an analytics date </li></ul>

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1 hour that counts per week

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<ul><li>Join the Analytics Revolution! </li></ul>

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Higher Ed Benchmarking Analytics Monthly Survey

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Benchmarking Report

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Eugène DELACROIX - Le 28 Juillet : La Liberté guidant le peuple Why Benchmarking?

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Benchmarking in Higher Ed Jean-Baptiste Lallemand – La Bastille / Gallica - BNF

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Higher Ed Benchmarking Analytics Monthly Survey

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12 Metrics for a Revolution <ul><li>Total visits </li></ul><ul><li>Total page views </li></ul><ul><li>Average time on site </li></ul><ul><li>Average bounce rate (site and homepage) </li></ul><ul><li>% new visits </li></ul><ul><li>Total direct visits </li></ul><ul><li>Total search engine visits with *branded* search terms </li></ul><ul><li>Visitor Recency </li></ul><ul><li>Visitor Loyalty </li></ul><ul><li>% of traffic from admissions homepage to apply form </li></ul><ul><li>% of traffic from social media sites </li></ul><ul><li>% traffic from mobile devices </li></ul>

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Photo taken at High Ed Web by Kyle James

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<ul><li>“ Shelby Thayer currently works at a university [Penn State University] and her blog contains her daily experience, frustrations, and deep insights of how to use analytics for a higher education website.” </li></ul>Avinash Kaushik, Web Analytics 2.0

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trendingupward.net

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12 Metrics for a Revolution <ul><li>Total visits </li></ul><ul><li>Total page views </li></ul><ul><li>Average time on site </li></ul><ul><li>Average bounce rate </li></ul><ul><li>% new visits </li></ul>

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12 Metrics for a Revolution <ul><li>Total </li></ul><ul><li>direct visits </li></ul>

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12 Metrics for a Revolution <ul><li>Total “branded” </li></ul><ul><li>search visits </li></ul>

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12 Metrics for a Revolution <ul><li>Visitor Loyalty </li></ul>

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12 Metrics for a Revolution <ul><li>Visitor Recency </li></ul>

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12 Metrics for a Revolution <ul><li>% to application form </li></ul>

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12 Metrics for a Revolution <ul><li>Total visits from </li></ul><ul><li>social media </li></ul>

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12 Metrics for a Revolution <ul><li>Total visits from </li></ul><ul><li>mobile devices </li></ul>

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2 nd Thursday of the Month

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www.higheredanalytics.com

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Questions? <ul><li>@karinejoly </li></ul><ul><li>[email_address] </li></ul>