Leveraging Social Media to Connect with Todays Moms - BDI 2/6/14 Influencer Marketing Forum

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Presentation: Leveraging Social Media to connect with Todays Moms

Presented by: Sharon Vinderine, Founder and CEO, Parent Tested Parent Approved Media Inc.
Most consumers now expect a brand to have a presence – and respond – on social media; it has become the norm, and not responding or having a presence is considered pretty much unacceptable. This session will help outline how you can engage moms online and build an organic community of Brand Ambassadors.

www.bdionline.com

Published in: Business, Technology
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Leveraging Social Media to Connect with Todays Moms - BDI 2/6/14 Influencer Marketing Forum

  1. 1. BDI Institute - NYC Twitter @ptpaSharon e-mail sharon@ptpamedia.com
  2. 2. Mom Is A Social LEADER Twitter @ptpaSharon e-mail sharon@ptpamedia.com
  3. 3. The Stats Moms spend 260% more time on than average user Pinterest has 25 million users, 61% of which are moms Twitter @ptpaSharon e-mail sharon@ptpamedia.com Over 23% of moms follow 10 or more brands on social media
  4. 4. In a survey of over 7000 moms by the Today Show: Twitter @ptpaSharon e-mail sharon@ptpamedia.com
  5. 5. Across 22 different platforms, 82% of Moms Make Purchasing Decisions based on Peer Endorsements Twitter @ptpaSharon e-mail sharon@ptpamedia.com
  6. 6. Twitter @ptpaSharon e-mail sharon@ptpamedia.com
  7. 7. 90% of Moms use social media regularly! In with The NEW Twitter @ptpaSharon e-mail sharon@ptpamedia.com
  8. 8. Mike Fogarty, Senior vice president at BabyCenter Twitter @ptpaSharon e-mail sharon@ptpamedia.com “ “ Social media has become so pervasive among moms, it’s now fundamental to the way today’s moms live their lives. Today’s mom is the most influential and social consumer you’ll meet
  9. 9. Which Social Media Platform? For Keeping current on breaking news, quick advice & following brands For updating friends & posting pictures Twitter @ptpaSharon e-mail sharon@ptpamedia.com For getting ideas and inspiration
  10. 10. Oh Yes We Did! Twitter @ptpaSharon e-mail sharon@ptpamedia.com
  11. 11. Don’t Underestimate Us! Twitter @ptpaSharon e-mail sharon@ptpamedia.com
  12. 12. Morton’s Makes Magic Twitter @ptpaSharon e-mail sharon@ptpamedia.com
  13. 13. You can’t buy this type of POSITIVE & ORGANIC Brand Awareness Twitter @ptpaSharon e-mail sharon@ptpamedia.com
  14. 14. Reach out & Involve Moms Twitter @ptpaSharon e-mail sharon@ptpamedia.com
  15. 15. What Does PTPA Mean to You? Twitter @ptpaSharon e-mail sharon@ptpamedia.com
  16. 16. Sharon Vinderine @ptpaSharon sharon@ptpamedia.com Twitter @ptpaSharon e-mail sharon@ptpamedia.com

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