What is social media, who's using it and what it can do for you

2,670 views

Published on

This was given at the IoF West Midlands "Next Generation Fundraising" conference on the 27th April 2010.

Published in: Technology
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,670
On SlideShare
0
From Embeds
0
Number of Embeds
60
Actions
Shares
0
Downloads
0
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

What is social media, who's using it and what it can do for you

  1. 1. IoF West Midlands: Next Generation Fundraising What is Social Media, who’s using it and what can it do for your charity? Jonathan Waddingham Digital Strategist JustGiving
  2. 2. About JustGiving... 10m+ have helped over 8000 charities over £550m raised
  3. 3. About me... • Digital Strategist at JustGiving • Work with charities to make best use of the web • Research online (giving) trends to provide insight • Manage JustGiving’s social media strategies www.slideshare.net/jwaddingham
  4. 4. What we’ll cover What is social media Who’s using it What it can do for you
  5. 5. What is social media?
  6. 6. What is social media? http://www.flickr.com/photos/briansolis/2735401175
  7. 7. Don’t worry, it’s not as complicated as it looks http://www.flickr.com/photos/sutto007/2718159886
  8. 8. What isn’t social media
  9. 9. www.flickr.com/photos/michael-wincott/3632284971/
  10. 10. Social Media is not hard to crack http://www.flickr.com/photos/awv/528208705/
  11. 11. http://www.flickr.com/photos/awv/528208705/
  12. 12. People at its heart
  13. 13. Conversations http://www.flickr.com/photos/11739182@N03/1263985679/
  14. 14. It’s global
  15. 15. http://www.flickr.com/photos/dgjones/515023229
  16. 16. People http://www.flickr.com/photos/joepemberton/3305233165/
  17. 17. We live in a networked society http://www.flickr.com/photos/crystaleagle/2386230724/
  18. 18. http://www.flickr.com/photos/luc/1824234195
  19. 19. We’re all linked http://www.flickr.com/photos/awv/528150118
  20. 20. Linked in different networks
  21. 21. Linked across networks
  22. 22. Something to bear in mind
  23. 23. Don’t Go There http://flickr.com/photos/daflow/538975768
  24. 24. Who is using Social Media? http://www.flickr.com/photos/oberazzi/318947873/
  25. 25. Top 10 sites in the UK http://www.alexa.com/topsites/countries/GB
  26. 26. Universal McCann UK research http://www.universalmccann.com/wave/
  27. 27. Twitter is still growing 105 million users
  28. 28. UK social networking stats http://weblogs.hitwise.com/robin-goad/2010/04/the_decline_of_bebo.html
  29. 29. Facebook is still the biggest (and still growing) >400 million users >50% users log in every day Average user spends 55 mins per day on Facebook http://www.facebook.com/press/info.php?statistics
  30. 30. Facebook is a worldwide phenomenon http://www.checkfacebook.com
  31. 31. The average Facebook user http://mashable.com
  32. 32. Facebook Connect http://icanhaz.com/fbconnect
  33. 33. Facebook Connect and JustGiving http://icanhaz.com/connectJG
  34. 34. Where people come from on Facebook to JustGiving Percentage of Facebook visits to JustGiving from Facebook home page 60% Percentage of Facebook visits to 2% JustGiving from Facebook inbox
  35. 35. Facebook Connect & Amnesty www.protectthehuman.com
  36. 36. How old are social network users?
  37. 37. How old are social network users?
  38. 38. How old are social network users? 37 (Source: pingdom.com)
  39. 39. Social Networks on Mobile http://www.liberatemedia.com/blog/the-best-of-social-media-infographics
  40. 40. Donor demographics on JustGiving
  41. 41. Fundraiser demographics on JustGiving
  42. 42. JustGiving user demographics
  43. 43. So, we’re after the 25-34 year olds then... http://www.checkfacebook.com/
  44. 44. Not really social media, but still important - email 1.4 billion email accounts 247 billion emails a day 200 billion were spam (according to royal.pingdom.com, Jan 2010)
  45. 45. Email and social media http://icanhaz.com/emailstats http://bit.ly/digidonors
  46. 46. What can social media do for you http://www.flickr.com/photos/elvispayne/1879097863
  47. 47. Show what you do www.charitywater.org/mailings/twestivalday1.htm
  48. 48. Say thank you http://www.walkthewalk.org/Fundraising/OurCharities/Thankyou
  49. 49. Connect with your service users http://icanhaz.com/dyspraxiaFB
  50. 50. Celebrate your supporters http://www.flickr.com/photos/25689017@N03/sets/72157623601422333/
  51. 51. Give feedback to your supporters http://www.solar-aid.org/yourdonations/
  52. 52. Feedback on feedback “What a great video. It's very inspiring & encouraging to see exactly how our donations are being spent and to see that it has a direct impact on someone's life. Thanks for creating this video. Can't wait to see the next one!”
  53. 53. Tell your story http://www.childsifoundation.org/blog
  54. 54. What we covered What is social media Who’s using it What it can do for you
  55. 55. What’s your story? http://flickr.com/photos/umjanedoan/496707576
  56. 56. Carry on the conversation… Jonathan Waddingham jonathan@justgiving.com @jon_bedford http://blog.justgiving.com slideshare.net/jwaddingham http://bit.ly/JWblog http://uk.linkedin.com/in/jonathanwaddingham

×