There’s no stopping the rise of mobile and its impact on charity fundraising - mobile web, apps and texts can all be used to drive awareness and donations. It’s more important than ever to align your mobile and social strategies so your supporters have a great experience when they want to give to your charity.
Based on JustGiving's data, we look at the impact of mobile on fundraising, finding that...
*mobile visits to JustGiving continue to grow
*Visits from mobile Facebook now outnumber visits from desktop Facebook
*Mobile users share more than desktop users
*Mobile users who share are 7 times more likely to donate than mobile users who don't