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Mobile & social – why our phone
is our new BFF
Jonathan Waddingham
Social & Labs Product Manager @JustGiving
@jon_bedford
...
What we’ll cover
Mobile
Social
Mobile + Social
Where next
Smartphone usage in the Vatican
Smartphone usage in the UK
30.2%
50.9%
62.2%
2011 2012 2013
http://www.thinkwithgoogle.com/mobileplanet
Smartphone usage in the UK
91% 86%
80%
63%
30%
62%
18-24 25-34 35-44 45-54 55+ All ages
2013
UK Smartphone users who’ve made a purchase
33%
49%
43%
33%
22%
39%
18-24 25-34 35-44 45-54 55+ All
2013
4G is coming
The Growth of mobile on JustGiving
Percentage of mobile & tablet visits to JustGiving
A *marathon* amount of mobile traffic
Growth of mobile Facebook
Mobile Facebook has overtaken desktop Facebook
Facebook’s (mobile) user stats
May 2013
And it’s still growing...
July 2013
In the UK, we’re very socially mobile
http://www.theguardian.com/technology/2013/aug/14/facebook-users-smartphone-tablet?
Ok, so why
does that
matter?
Sonny’s law – after every action, share
Registered for an event?
Made a donation?
Signed a petition?
Signed up for newslet...
Timeline integration
Greater context, more reach
Greater context, more reach
My Facebook timeline
Click through rates across platform
Our mobile journey
Jan 2011 July 2012 October 2012
So easy, you can donate with a banana
http://instagram.com/p/bysL98QElR/
The impact of mobile optimisation
Across web and mobile
Easier process = more money raised (duh)
New mobile social sharing
Mobile users share more
Social begets social
Shared donations that result in another
donation
Shared donations that result in another
share
“People want to give where they are”
Slacktivism is a myth
Slacktivism is a myth (especially on mobile)
Building for
mobile is not
easy
So many devices, sizes, operating systems
How we build products in the mobile world
Responsive first
(Mobile first too)
(Desktop first too)
Mobile usage
will only
increase
Mobile users
share more
Mobile is
social, social is
mobile
Thanks!
Jonathan Waddingham
@jon_bedford
blog.justgiving.com
slideshare.net/justgiving
facebook.com/justgiving
@justgiving
Mobile & social - why your phone is your new BFF
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Mobile & social - why your phone is your new BFF

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There’s no stopping the rise of mobile and its impact on charity fundraising - mobile web, apps and texts can all be used to drive awareness and donations. It’s more important than ever to align your mobile and social strategies so your supporters have a great experience when they want to give to your charity.

Based on JustGiving's data, we look at the impact of mobile on fundraising, finding that...
*mobile visits to JustGiving continue to grow
*Visits from mobile Facebook now outnumber visits from desktop Facebook
*Mobile users share more than desktop users
*Mobile users who share are 7 times more likely to donate than mobile users who don't

Published in: Technology, Business

Mobile & social - why your phone is your new BFF

  1. 1. Mobile & social – why our phone is our new BFF Jonathan Waddingham Social & Labs Product Manager @JustGiving @jon_bedford Institute of Fundraising Digital Fundraising Conference, September 9th 2013
  2. 2. What we’ll cover Mobile Social Mobile + Social Where next
  3. 3. Smartphone usage in the Vatican
  4. 4. Smartphone usage in the UK 30.2% 50.9% 62.2% 2011 2012 2013 http://www.thinkwithgoogle.com/mobileplanet
  5. 5. Smartphone usage in the UK 91% 86% 80% 63% 30% 62% 18-24 25-34 35-44 45-54 55+ All ages 2013
  6. 6. UK Smartphone users who’ve made a purchase 33% 49% 43% 33% 22% 39% 18-24 25-34 35-44 45-54 55+ All 2013
  7. 7. 4G is coming
  8. 8. The Growth of mobile on JustGiving Percentage of mobile & tablet visits to JustGiving
  9. 9. A *marathon* amount of mobile traffic
  10. 10. Growth of mobile Facebook
  11. 11. Mobile Facebook has overtaken desktop Facebook
  12. 12. Facebook’s (mobile) user stats May 2013
  13. 13. And it’s still growing... July 2013
  14. 14. In the UK, we’re very socially mobile http://www.theguardian.com/technology/2013/aug/14/facebook-users-smartphone-tablet?
  15. 15. Ok, so why does that matter?
  16. 16. Sonny’s law – after every action, share Registered for an event? Made a donation? Signed a petition? Signed up for newsletter? Watched a video? Encourage people to tell their friends And get them to say WHY their friends will be interested
  17. 17. Timeline integration
  18. 18. Greater context, more reach
  19. 19. Greater context, more reach
  20. 20. My Facebook timeline
  21. 21. Click through rates across platform
  22. 22. Our mobile journey Jan 2011 July 2012 October 2012
  23. 23. So easy, you can donate with a banana http://instagram.com/p/bysL98QElR/
  24. 24. The impact of mobile optimisation
  25. 25. Across web and mobile
  26. 26. Easier process = more money raised (duh)
  27. 27. New mobile social sharing
  28. 28. Mobile users share more
  29. 29. Social begets social Shared donations that result in another donation Shared donations that result in another share
  30. 30. “People want to give where they are”
  31. 31. Slacktivism is a myth
  32. 32. Slacktivism is a myth (especially on mobile)
  33. 33. Building for mobile is not easy
  34. 34. So many devices, sizes, operating systems
  35. 35. How we build products in the mobile world
  36. 36. Responsive first
  37. 37. (Mobile first too)
  38. 38. (Desktop first too)
  39. 39. Mobile usage will only increase
  40. 40. Mobile users share more
  41. 41. Mobile is social, social is mobile
  42. 42. Thanks! Jonathan Waddingham @jon_bedford blog.justgiving.com slideshare.net/justgiving facebook.com/justgiving @justgiving

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