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Mobile & social – why our phone
is our new BFF
Jonathan Waddingham
Social & Labs Product Manager @JustGiving
@jon_bedford
Institute of Fundraising Digital Fundraising Conference, September 9th 2013
What we’ll cover
Mobile
Social
Mobile + Social
Where next
Smartphone usage in the Vatican
Smartphone usage in the UK
30.2%
50.9%
62.2%
2011 2012 2013
http://www.thinkwithgoogle.com/mobileplanet
Smartphone usage in the UK
91% 86%
80%
63%
30%
62%
18-24 25-34 35-44 45-54 55+ All ages
2013
UK Smartphone users who’ve made a purchase
33%
49%
43%
33%
22%
39%
18-24 25-34 35-44 45-54 55+ All
2013
4G is coming
The Growth of mobile on JustGiving
Percentage of mobile & tablet visits to JustGiving
A *marathon* amount of mobile traffic
Growth of mobile Facebook
Mobile Facebook has overtaken desktop Facebook
Facebook’s (mobile) user stats
May 2013
And it’s still growing...
July 2013
In the UK, we’re very socially mobile
http://www.theguardian.com/technology/2013/aug/14/facebook-users-smartphone-tablet?
Ok, so why
does that
matter?
Sonny’s law – after every action, share
Registered for an event?
Made a donation?
Signed a petition?
Signed up for newsletter?
Watched a video?
Encourage people to tell their friends
And get them to say WHY their friends will be interested
Timeline integration
Greater context, more reach
Greater context, more reach
My Facebook timeline
Click through rates across platform
Our mobile journey
Jan 2011 July 2012 October 2012
So easy, you can donate with a banana
http://instagram.com/p/bysL98QElR/
The impact of mobile optimisation
Across web and mobile
Easier process = more money raised (duh)
New mobile social sharing
Mobile users share more
Social begets social
Shared donations that result in another
donation
Shared donations that result in another
share
“People want to give where they are”
Slacktivism is a myth
Slacktivism is a myth (especially on mobile)
Building for
mobile is not
easy
So many devices, sizes, operating systems
How we build products in the mobile world
Responsive first
(Mobile first too)
(Desktop first too)
Mobile usage
will only
increase
Mobile users
share more
Mobile is
social, social is
mobile
Thanks!
Jonathan Waddingham
@jon_bedford
blog.justgiving.com
slideshare.net/justgiving
facebook.com/justgiving
@justgiving

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Mobile & social - why your phone is your new BFF

Editor's Notes

  1. There’s   no stopping the rise of mobile and its impact on charity fundraising - mobile   web, apps and texts can all be used to drive awareness and donations. It’s   more important than ever to align your mobile and social strategies so your   supporters have a great experience when they want to give to your charity.But   making your website mobile and social friendly requires a new way of   thinking. In this session, JustGiving will present their new ‘Mobile First’   strategy and how they approached optimising their donation process for mobile   phones. They will discuss some of the challenges faced in moving from a   ‘scroll’ and a ‘click’ of the mouse to a ‘swipe’ and ‘touch’ on something   like an iPhone and the importance of not overlooking the link between mobile   and social.
  2. In 2012, 31% of visits were from mobile and tabletsiPhones accounted for 52% of all mobile & tablet traffic, iPad 22%Apple devices accounted for 75% of all mobile & tablet traffic, Android 19%, Blackberry 5%
  3. On Sunday, 21st April 58 per cent of traffic to JustGiving came from mobile devices including smartphones and tablets – an uplift of 52% from marathon weekend in 2012.
  4. Monthly active users, as of June 30: 1.15 billion, an increase of 21 percent year-over-year.Mobile MAUs, as of June 30: 819 million, an increase of 51 percent year-over-year.Mobile-only MAUs: 219 million.
  5. 24 million log on *every day*More than a third of the UK population now visit the site every day, 33M users in total in the UK
  6. Sponsors:Facebook shares: 29,984Tweets: 6,951Page ownersFacebook shares: 11,871Tweets: 2,586£7.16 per FB shareTotal Facebook: 41855Total Twitter: 9573