Beyond co-design<br />How open collaboration formats can enhance your design process<br />
Franco Papeschi - @bobbywatson<br />Johanna Kollmann - @johannakoll<br />User Experience @ Vodafone Group Services<br />
Co-design…<br />…is about developing a service or a product by a process that  involves all perspectives that are related ...
Collaboration…<br />… is defined as ‘working jointly with others or together, especially in an intellectual endeavour.’ (M...
open <br />collaboration<br />co-design<br />Awesome!<br />
Awesome! <br />More and better ideas<br />Tangible outcomes<br />Perception of Vodafone<br />Relationships<br />Change int...
The MicroFutures project<br />
MicroFutures: Goals<br />What<br />Internal ideas around marketplaces and transactions<br />Quickly turn these ideas into ...
MicroFutures: People<br />Stakeholders<br />Designers<br />Lead users<br />
MicroFutures: Process<br />explore<br />Co-design<br />Bridge the gap between Explore and Design<br />design<br />experien...
MicroFutures: Process<br />Internal research and design workshops<br />Co-design project<br />Internal sharing of design c...
MicroFutures: Process<br />Ideation<br />Workshops<br />Sprint 01<br />Sprint 02<br />Sprint 03<br />Sprint 04<br />Online...
MicroFutures: Process<br />
MicroFutures: Process<br />Detail<br />concepts<br />Personas<br />Ideation<br />Sprint 03<br />Workshops<br />Sprint 01<b...
MicroFutures: Process<br />Detail<br />concepts<br />Presentation of final concepts<br />Ideation<br />Personas<br />Works...
MicroFutures: Outcome<br />
MicroFutures: Information<br />Objectives<br />Personas<br />Brand<br />Business objectives<br />Background<br />Initial i...
MicroFutures: Spaces<br />
MicroFutures: Tools<br />Design<br />Visual communicator<br />Stimulus material<br />Collages<br />Scenarios<br />Storyboa...
MicroFutures: Learnings<br />Share ‘secret’ information like personas or business objectives. <br />Facilitate self-organi...
Mindset<br />Share ideas and information<br />Self-organisation<br />Collaborative decision-making<br />Info<br />People<b...
The ecomo09 project<br />
Ecomo09: Goals<br />What<br />Create tools and services that help people understand their impact on the environment, and a...
Ecomo09: People<br />Designers<br />Lead users<br />Sustainability experts<br />Developers<br />R&D<br />Design knowledge<...
  Ecomo09: Process<br />explore<br />Co-design<br />Close the loop between Explore and Design<br />design<br />experience<...
Ecomo09: Process<br />Internal research and design workshops<br />Co-design project<br />Public sharing of design concepts...
Ecomo09: Process<br />Co-design<br />Hack-a-thon<br />
Ecomo09: Spaces<br />Physical <br />Virtual<br />
Ecomo09: Information<br />Background<br />Initial ideas<br />Research<br />Outcome of internal workshops<br />Interviews w...
Ecomo09: Tools<br />Communication<br />Public Blog<br />Twitter <br />Flickr<br />Design<br />Visual communicator<br />Sti...
3 concepts<br />Ecomo09: Outcome       <br />
3 concepts<br />Ecomo09: Outcome<br />
8 prototypes<br />Ecomo09: Outcome<br />
1 new set of API<br />Ecomo09: Outcome<br />
Ecomo09: Learnings<br />Adopt practices and tools of people you want to engage with<br />Platforms <br />Events<br />Photo...
Ecomo09: Learnings<br />Users<br />Developers<br />More interaction<br />needed<br />
Ecomo09: Learnings<br />It saved money – but we didn’t tell the business! <br />
Mindset<br />Self-organisation<br />Passion for the topic<br />Share ideas and information <br />Info<br />People<br />Des...
  Reflecting on the projects<br />
Elements of open collaboration<br />Contribute<br />Connect<br />Core<br />Collaborate<br />Create<br />Charles Leadbeater...
 Reflecting on the process<br />explore<br />Co-design<br />Close the loop between Explore and Design<br />Build on the pr...
  How to go beyond co-design<br />
Mindset<br />Info<br />People<br />Tools<br />Spaces<br />Process<br />
Info<br />Information gives focus <br />If you want your participants to be like a design team, give them all the informat...
Pick tools and spaces that<br />facilitate creativity <br />Spaces<br />Tools<br />Provide visual design / sketch support<...
Pick tools and spaces that<br />facilitate collaboration<br />Spaces<br />Tools<br />Hack-a-thons<br />Design studios<br /...
People<br />Engage the right people<br />Who?<br />Why?<br />When?<br />Give strong incentives - ideally intrinsic motivat...
Adapt the process<br />Process<br />Keep it flexible<br />Reflect<br />Experiment<br />
Mindset<br />Practice the mindset<br />Collaborate<br />Be less protective about your ideas<br />Step back and facilitate<...
Mindset<br />Self-organisation<br />Collaborative decision-making<br />Passion for the topic<br />Share ideas and informat...
   Challenges<br />‘Risk’ of openness<br />Ownership of ideas<br />Continuous engagement and motivation<br />Tangible outc...
open <br />collaboration<br />co-design<br />Awesome!<br />
Awesome! <br />More and better ideas<br />Tangible outcomes<br />Perception of Vodafone<br />Relationships<br />Change int...
It was so much fun!<br />Photo ofJohanna by Kevin McDonagh http://www.flickr.com/photos/appletv/3942194437/<br />
Thank you. Questions?<br />@bobbywatson<br />franco.papeschi@gmail.com<br />@johannakoll<br />kollmann.johanna@gmail.com<b...
Resources<br />Hicks, Mark: Collaborate to Innovate? Getting Fresh Small Company Thinking into Big Company Innovation. Int...
Beyond co-design<br />How open collaboration formats can enhance your design process<br />
Upcoming SlideShare
Loading in...5
×

Beyond Co-design. How open collaboration formats can enhance your design process

5,689

Published on

Open collaboration formats offer insights on how to engage, collaborate and bring ideas. This talk, presented at EuroIA 2010 (http://www.euroia.org/Programme.aspx) explores how co-creation formats like hackdays or design challenges can be used to enhance a co-design process, involving (lead) users, colleagues or clients.

Published in: Design
1 Comment
29 Likes
Statistics
Notes
No Downloads
Views
Total Views
5,689
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
147
Comments
1
Likes
29
Embeds 0
No embeds

No notes for slide
  • Good afternoon everyone and welcome to ‘beyond codesign’. In the next 40 minutes or so we’ll talk about how open collaboration formats can be improve the way you involve different types of people in a design process, and hopefully this will inspire you next time that you start a new project
  • I’m Franco, and together with Johanna I work in the user experience team of one of the largest telecom operators in the world, Vodafone. One of the points of excellence of our team – I think – is the expertise in co-design: we have run many projects with this approach, and we have people who have done codesign even before it was invented ^_^ It’s not only the experience during working hours the one that Johanna and myself have: we are both regular attendees and sometimes organisers of what we have called ‘open collaboration’ events: barcamps, meet-up, hackathons.Today we are going to reflect on how to mix codesign and this type of collaborations, using 2 projects we run in Vodafone in 2009. Johanna, can we clarify what do we mean by codesign and collaboration?
  • What: sustainability and Vodafone and peopleThe process: invite experts, interested, activists together with designersAlso, bring the ideas generated in codesign to a further stage, by co-prototyping these with developers and tinkerers Objectives: collect expertise on the topic. Generate ideas that had a tangible result, and could be evaluated in a quicker way. Be able to extrapolate enablers an services.
  • How did we sell it?Make all the Corporate Social Responsibility efforts visible to ‘consumers’.Generate brand differentiation.
  • The goals of the project influenced the type of people we asked to participate---And – of course – everyone contributes with ideasThe grey ones mean: like Microfutures. Unlike microfutures, marketing stakeholders were less involved
  • The grey ones mean: like MicrofuturesBenchmark of existing solutions + Internal workshop: first ideas and conceptsCo-design workshops: conceptsFurther development of concepts (internal) Publication of conceptsHack-a-thon: apps and prototypesFurther development of concepts and apps
  • You do not have to assign ownership of any intellectual property rights arising from Your developments to Vodafone, but in the interests of sustainable development, You must make available any code which is part of your competition entry under a recognised open source licence of your choice, along with the complete corresponding machine-readable source code, on the Betavine platform, or such other platform as provided by us, and You must neither use any third party code which is incompatible with distribution under your chosen licence, nor knowingly infringe any third party intellectual property rights.
  • Participants in the codesign workshops appreciated a lot the availability of a panorama of existing solutionsParticipants in the co-prototyping day appreciated the briefs and ‘stimulus material’ coming from the concepts created during the co-designWe realised – maybe too late – that it would have been beneficial to break this barrier, and mix the 2 groups of participants.Why? Users have needs and desires. Developers know what is possible, and this can make users discover needs they weren’t aware of
  • Our stakeholders were mainly inside our team, and part of the corporate responsibility department. A proper engagement with product teams would have made the differenceThe output of the project is not just what you deliver: it’s the chances to follow-up and continue working on it
  • An attention to the process helped us open-up the project to new sources of knowledge. Tools and spaces supported this not-so-typical collaboration style with people like experts, lead users, developers.But most important for us was to attract people that had a certain mindset: an interest for the topic and a will to share ideas and code.
  • What do they have in common?Our goals were: Tangible outcome‘Make it real’ quickerNeeds drive technology drives needsTransform vague ideas into tangible prototypesParticipation of different people / codesignExperiments with processes, information given, tools, spaces used for designing
  • What do they have in common?Transform vague ideas into tangible prototypesParticipation of different people / codesignExperiments with processes, information given, tools, spaces used for designingOur goals were: Tangible outcome‘Make it real’ quickerNeeds drive technology drives needs
  • &quot;All of these initiatives, whether they apply to brand, CRM, product development, R&amp;D, customer service, or HR, exhibit some similar characteristics:- easy access;- open platforms that harness the creativity and expertise from people outside of the organization or untapped sources inside;- open-ended formats that can evolve as the problem statement changes;- ample room for participation and emergent self-organization;- easy mechanisms for tinkering and hacking (e.g. through open-source formats);- small formats that can be easily shared- strong incentives (ideally intrinsic motivation or social currency);- real-time visibility (through sharable content);- tie-ins to dormant or active social networks;- and distributed decision-making.&quot;
  • Good afternoon everyone and welcome to ‘beyond codesign’. In the next 40 minutes or so we’ll talk about how open collaboration formats can be improve the way you involve different types of people in a design process, and hopefully this will inspire you next time that you start a new project
  • Beyond Co-design. How open collaboration formats can enhance your design process

    1. 1. Beyond co-design<br />How open collaboration formats can enhance your design process<br />
    2. 2. Franco Papeschi - @bobbywatson<br />Johanna Kollmann - @johannakoll<br />User Experience @ Vodafone Group Services<br />
    3. 3. Co-design…<br />…is about developing a service or a product by a process that involves all perspectives that are related to the design.<br />…has its origin in systems-thinking. <br />…involves different groups of people actively in the design process, and all perspectives are equally important. <br />
    4. 4. Collaboration…<br />… is defined as ‘working jointly with others or together, especially in an intellectual endeavour.’ (Merriam Webster Online dictionary)<br />Collaborating openly with others means that ideas are shared rather than protected. <br />Open collaboration activities, such as barcamps or Hack-a-thons, encourage participants to share information, their work, and reflect and learn together. <br />
    5. 5. open <br />collaboration<br />co-design<br />Awesome!<br />
    6. 6. Awesome! <br />More and better ideas<br />Tangible outcomes<br />Perception of Vodafone<br />Relationships<br />Change internal perception of UX<br />We’re hiring more UX agencies for strategy work!<br />
    7. 7. The MicroFutures project<br />
    8. 8. MicroFutures: Goals<br />What<br />Internal ideas around marketplaces and transactions<br />Quickly turn these ideas into tangible product concepts<br />Why<br />Do more than one designer can do<br />Expose ideas to fresh perspectives<br />Collaborate more with users and internal stakeholders<br />Learn for future co-design projects<br />
    9. 9. MicroFutures: People<br />Stakeholders<br />Designers<br />Lead users<br />
    10. 10. MicroFutures: Process<br />explore<br />Co-design<br />Bridge the gap between Explore and Design<br />design<br />experience<br />build<br />
    11. 11. MicroFutures: Process<br />Internal research and design workshops<br />Co-design project<br />Internal sharing of design concepts<br />Mobile app spin-off project with R&D<br />
    12. 12. MicroFutures: Process<br />Ideation<br />Workshops<br />Sprint 01<br />Sprint 02<br />Sprint 03<br />Sprint 04<br />Online<br />Collaboration<br />
    13. 13. MicroFutures: Process<br />
    14. 14. MicroFutures: Process<br />Detail<br />concepts<br />Personas<br />Ideation<br />Sprint 03<br />Workshops<br />Sprint 01<br />Sprint 02<br />Sprint 04<br />Online<br />Collaboration<br />
    15. 15.
    16. 16.
    17. 17. MicroFutures: Process<br />Detail<br />concepts<br />Presentation of final concepts<br />Ideation<br />Personas<br />Workshops<br />Sprint 01<br />Sprint 02<br />Sprint 03<br />Sprint 04<br />Online<br />Collaboration<br />
    18. 18. MicroFutures: Outcome<br />
    19. 19. MicroFutures: Information<br />Objectives<br />Personas<br />Brand<br />Business objectives<br />Background<br />Initial ideas<br />Research<br />Outcome of internal workshops<br />Constraints<br />Design brief<br />Technical constraints<br />(Mobile) platforms<br />Information facilitates focus and prioritisation.<br />
    20. 20. MicroFutures: Spaces<br />
    21. 21.
    22. 22. MicroFutures: Tools<br />Design<br />Visual communicator<br />Stimulus material<br />Collages<br />Scenarios<br />Storyboards<br />Communication<br />Blog<br />Skype<br />Cameras<br />‘Adopt a remote member’<br />Collaboration<br />Prioritisation techniques, eg dot democracy<br />Tools facilitate designing and collaborating.<br />
    23. 23. MicroFutures: Learnings<br />Share ‘secret’ information like personas or business objectives. <br />Facilitate self-organisation, rather than try to control the teams.<br />Co-design requires a shift in mindset to succeed.<br />
    24. 24. Mindset<br />Share ideas and information<br />Self-organisation<br />Collaborative decision-making<br />Info<br />People<br />Designers<br />Experts<br />Lead users<br />Background<br />Objectives<br />Constraints<br />Tools<br />Spaces<br />Design tools<br />Collaboration techniques<br />Communication tools<br />Design studio<br />Public online platform<br />Process<br />Sprints<br />Timeboxing<br />Clear tasks<br />Competition<br />Retrospectives<br />
    25. 25. The ecomo09 project<br />
    26. 26. Ecomo09: Goals<br />What<br />Create tools and services that help people understand their impact on the environment, and act upon it.<br />Why<br />Collect expertise on the topic. <br />Generate ideas that had a tangible result, and could be evaluated quickly.<br />
    27. 27. Ecomo09: People<br />Designers<br />Lead users<br />Sustainability experts<br />Developers<br />R&D<br />Design knowledge<br />Challenges of daily life<br />Topic knowledge and passion<br />Technical knowledge and passion<br />Technical knowledge <br />
    28. 28. Ecomo09: Process<br />explore<br />Co-design<br />Close the loop between Explore and Design<br />design<br />experience<br />Hack-a-thon<br />Move from Design to Build<br />build<br />
    29. 29. Ecomo09: Process<br />Internal research and design workshops<br />Co-design project<br />Public sharing of design concepts<br />Similar to <br />MicroFutures<br />Hack-a-thon: apps and prototypes<br />Further development of concepts and apps<br />
    30. 30. Ecomo09: Process<br />Co-design<br />Hack-a-thon<br />
    31. 31. Ecomo09: Spaces<br />Physical <br />Virtual<br />
    32. 32. Ecomo09: Information<br />Background<br />Initial ideas<br />Research<br />Outcome of internal workshops<br />Interviews with experts<br />Objectives<br />Brand<br />Vision of the future<br />Constraints<br />Design brief<br />Technical constraints<br />Opportunities<br />Technical assets (APIs,…)<br />Information facilitates focus and prioritisation.<br />
    33. 33. Ecomo09: Tools<br />Communication<br />Public Blog<br />Twitter <br />Flickr<br />Design<br />Visual communicator<br />Stimulus material<br />Scenarios<br />Reuse<br />Code repository<br />Collaboration<br />Prioritisation techniques, e.g. dot democracy<br />Ownership<br />Legal framework (Creative Commons, Open Source)<br />Tools facilitate participation and creativity.<br />
    34. 34. 3 concepts<br />Ecomo09: Outcome <br />
    35. 35. 3 concepts<br />Ecomo09: Outcome<br />
    36. 36. 8 prototypes<br />Ecomo09: Outcome<br />
    37. 37. 1 new set of API<br />Ecomo09: Outcome<br />
    38. 38. Ecomo09: Learnings<br />Adopt practices and tools of people you want to engage with<br />Platforms <br />Events<br />Photos by Tory Dunn<br />
    39. 39. Ecomo09: Learnings<br />Users<br />Developers<br />More interaction<br />needed<br />
    40. 40. Ecomo09: Learnings<br />It saved money – but we didn’t tell the business! <br />
    41. 41. Mindset<br />Self-organisation<br />Passion for the topic<br />Share ideas and information <br />Info<br />People<br />Designers<br />Experts<br />Lead users<br />Developers<br />Background<br />Objectives<br />Constraints<br />Opportunities<br />Tools<br />Spaces<br />Design tools<br />Collaboration techniques<br />Communication tools<br />Repositories for reuse<br />Legal framework<br />Design studio<br />Hack-a-thon warehouse<br />Public online platform<br />Process<br />Co-design + hack-a-thon<br />People involved at different stages<br />Competition<br />
    42. 42. Reflecting on the projects<br />
    43. 43. Elements of open collaboration<br />Contribute<br />Connect<br />Core<br />Collaborate<br />Create<br />Charles Leadbeater, We-Think (2008) <br />
    44. 44. Reflecting on the process<br />explore<br />Co-design<br />Close the loop between Explore and Design<br />Build on the projects<br />Neither project managed to inform product decisions in Vodafone<br />design<br />experience<br />Hack-a-thon<br />Move from Design to Build<br />build<br />
    45. 45. How to go beyond co-design<br />
    46. 46. Mindset<br />Info<br />People<br />Tools<br />Spaces<br />Process<br />
    47. 47. Info<br />Information gives focus <br />If you want your participants to be like a design team, give them all the information a design team would need!<br />
    48. 48. Pick tools and spaces that<br />facilitate creativity <br />Spaces<br />Tools<br />Provide visual design / sketch support<br />Provide access to sources of data (API) if you want people to create something tangible<br />
    49. 49. Pick tools and spaces that<br />facilitate collaboration<br />Spaces<br />Tools<br />Hack-a-thons<br />Design studios<br />Retrospectives, dot democracy and other collaboration tools<br />
    50. 50. People<br />Engage the right people<br />Who?<br />Why?<br />When?<br />Give strong incentives - ideally intrinsic motivation<br />
    51. 51. Adapt the process<br />Process<br />Keep it flexible<br />Reflect<br />Experiment<br />
    52. 52. Mindset<br />Practice the mindset<br />Collaborate<br />Be less protective about your ideas<br />Step back and facilitate<br />
    53. 53. Mindset<br />Self-organisation<br />Collaborative decision-making<br />Passion for the topic<br />Share ideas and information <br />Info<br />People<br />Designers<br />Experts<br />Lead users<br />Stakeholders <br />Developers<br />Background<br />Objectives<br />Constraints<br />Opportunities<br />Tools<br />Spaces<br />Design tools<br />Collaboration techniques<br />Communication tools<br />Repositories for reuse<br />Legal framework<br />Design studio<br />Hack-a-thon warehouse<br />Public online platform<br />Private online platform<br />Process<br />Co-design + hack-a-thon<br />People involved at different stages<br />Competition<br />Sprints<br />Timeboxing<br />Clear tasks<br />Retrospectives<br />
    54. 54. Challenges<br />‘Risk’ of openness<br />Ownership of ideas<br />Continuous engagement and motivation<br />Tangible outcomes and new ideas<br />Only relevant if you’re in-house?<br />
    55. 55. open <br />collaboration<br />co-design<br />Awesome!<br />
    56. 56. Awesome! <br />More and better ideas<br />Tangible outcomes<br />Perception of Vodafone<br />Relationships<br />Change internal perception of UX<br />We’re hiring more UX agencies for strategy work!<br />
    57. 57. It was so much fun!<br />Photo ofJohanna by Kevin McDonagh http://www.flickr.com/photos/appletv/3942194437/<br />
    58. 58. Thank you. Questions?<br />@bobbywatson<br />franco.papeschi@gmail.com<br />@johannakoll<br />kollmann.johanna@gmail.com<br />
    59. 59. Resources<br />Hicks, Mark: Collaborate to Innovate? Getting Fresh Small Company Thinking into Big Company Innovation. Interactions, XVII.3 - May / June, 2010. http://interactions.acm.org/content/?p=1363Leadbetter, Charles: We-Think. Mass innovation, not mass production. Profile books, 2008. http://www.charlesleadbeater.net/orange-buttons/we-think.aspx<br />More about ecomo: http://tinyurl.com/betavine-sustainability<br />Thank you<br />MicroFutures team: Mark Hicks, Dug Falby<br />Ecomo 09 team: Tory Dunn<br />Heather Moore, Dan Appelquist, Steve Wolak, Tracey Lee-Joe, Richard Child, Bryce Ashdown, Phill Julian, Josh Ulm, FJ van Wingerde, Russell Sese<br />Sense Networks, Seren, BASH Studio, Sprung Studios <br />All our collaborators and hackers! <br />London IA community, Matthew Solle and the Vodafone UE team for valuable feedback on our dry-runs.<br />
    60. 60. Beyond co-design<br />How open collaboration formats can enhance your design process<br />
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×