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Co design (NUX4)

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cxpartners' Senior User Experience Consultant and Lead Google Launchpad Mentor Stavros Garzonis' presentation on Co-design. NUX4 October 2015

Published in: Design

Co design (NUX4)

  1. 1. Co-design: 
 Group therapy to bridge the client-user gap @StavrosUX Dr Stavros Garzonis 23 October 2015
  2. 2. @StavrosUX Co-design in context Planning a session Briefing your accomplices Running a session Debrief
  3. 3. @StavrosUX Co-design in context Planning a session Briefing your accomplices Running a session Debrief
  4. 4. “A development process where design professionals empower, encourage, and guide users to develop solutions for themselves”
  5. 5. @StavrosUX Who should be involved? UX agency Clients Users
  6. 6. @StavrosUX Who should be involved? Clients Users What I call co-design UX agency
  7. 7. @StavrosUX Workshop risks UX agency Clients Users CHAOS! Clients bully users Users insult clients You lose face to client Solving the wrong problem Too “Blue sky” Too marketing focused
  8. 8. @StavrosUX A typical setting Team 1 Team 2 Team 3 Team 4 CustomerFacilitator ClientMeta-facilitator
  9. 9. @StavrosUX The Double Diamond design process
  10. 10. @StavrosUX Why you need the 2nd diamond Day dreaming
  11. 11. @StavrosUX Why you need the 1st diamond Solving the wrong problem
  12. 12. @StavrosUX Where I do co-design Collaboratively explore the problem space Collaboratively explore solutions
  13. 13. @StavrosUX For me, co-design is not about design. It’s about research through design. Concept 
 development UI
 design
  14. 14. @StavrosUX Fitting co-design within projects (an example) User Interviews Stakeholder Workshop Stakeholder Interviews Co-design Prototype Testing
  15. 15. @StavrosUX Co-design in context Planning a session Briefing your accomplices Running a session Debrief
  16. 16. @StavrosUX Space (people, wall space, drinks etc) Materials (post-its, whiteboards, name labels, magazines) Food & beverages (beer?) Signposting Camera / photographer Project Manager support (many things you will forget) Basics checklist
  17. 17. @StavrosUX Designing the co-design process Divergent exercises Convergent exercises Warm-up exercise Tip: Include optional exercises that you can skip if needed
  18. 18. @StavrosUX Design each exercise 1. What do the users need from it? 2. What does the business need from it? What is the purpose of this page? 13 Write down each piece of content that the customer needs on this page (1 post it per piece of content) 10 mins Individually: Prioritise each post it based on how important it is to the users needs (Evaluate the content against the purpose of the page) 10 mins In your teams: Keep instructions of exercises visible Time bind exercises Provide templates when appropriate
  19. 19. @StavrosUX Aim for… Under-facilitated Over-facilitated Focused Boring Stressful Flow Verbal Visual Qualitative
  20. 20. @StavrosUX 1:1 ratio, or more users than clients Have at least 1 meta-facilitator Split client functions in different teams Group similar users together in teams Introduce friendly competition? Team dynamics Personalities? Criteria? Personas? Tip: Work with recruiters to get participants in your target group that are gregarious people
  21. 21. @StavrosUX It’s ok to feel lost or uncertain. TRUST THE PROCESS!
  22. 22. @StavrosUX Co-design in context Planning a session Briefing your accomplices Running a session Debrief
  23. 23. @StavrosUX Gets them to reflect before they arrive Grounds the workshop in reality Generates empathy from clients Acts as bonding material between users Brief users (homework) Tip: Make sure you let user know that their homework stories will be shared in the session
  24. 24. @StavrosUX Tip: If you want to share existing insights about your users in the session, make sure it is done visually.
  25. 25. @StavrosUX They are there to listen They are there to engage They should be mindful of potential sensitivities We rely on them to be there! Brief clients Tip: Consider giving clients facilitator roles (to help them build their UX skills) or a note taker role (for the most senior stakeholder)
  26. 26. @StavrosUX Visualiser Maintains neutrality 
 (while asking questions) Visual interpreter
 (not just about sketching) Motivates others to visualise Facilitator Maintains peace
 (while motivating debate) Maintains floor equality
 (while protecting users) Records points of friction Brief facilitators/visualisers Tip: Find/train people to be both: facilitator & visualiser!
  27. 27. @StavrosUX Co-design in context Planning a session Briefing your accomplices Running a session Debrief
  28. 28. @StavrosUX Dreamer - Realist - Critic Personas Storyboards Content hierarchy + 6ups I like, I wish, I wonder Dot voting gamestorming.com Many exercises to choose from Tip: Have quick catch-ups with facilitators to make sure everything is ok Remember to split user & client votes
  29. 29. @StavrosUX Dreamer - Realist - Critic Personas Storyboards Content hierarchy + 6ups I like, I wish, I wonder Voting gamestorming.com Many exercises to choose from
  30. 30. @StavrosUX (1) DREAM Generate as many “blue sky” ideas as you can Do not critique your ideas! 
 (e.g. “this is not going to be possible”) Create a new concept for commuting 5 mins 5 mins (2) REALISE Work in your groups to make the dream come true (engineer the solution) Do not critique your ideas! 
 (e.g. “this is not going to be too expensive”) 5 mins (3) CRITIQUE Constructively critique the solution How can it be improved?
  31. 31. @StavrosUX Tip: Consider revealing the brand when appropriate (not from the beginning)
  32. 32. @StavrosUX Co-design in context Planning a session Briefing your accomplices Running a session Debrief
  33. 33. @StavrosUX Ask users: How did they feel? How did their perception change? Ask clients: What did they take away? What didn’t they? Ask facilitators: What could work better? Iterate your co-design skills Did you get: • Better understanding of user needs? • Novel ideas for potential solutions? • New-found empathy from your clients? This can be the skeleton of your report!
  34. 34. @StavrosUX It’s ok to feel lost or uncertain. TRUST THE PROCESS! For me, co-design is not about design. It’s about research through design. •Better understanding of user needs •Novel ideas for potential solutions •New-found empathy from your clients
  35. 35. @StavrosUX Go forth and co-design!

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