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Collaboration Trends and Strategy Approaches for 2016

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A curation of my work and research on digital collaboration, including parts still relevant from previous work as well as latest insights for this year. All in all, a huge amount happening in collaboration with new opportunities and some challenges that all organizations must address today.

Published in: Technology
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Collaboration Trends and Strategy Approaches for 2016

  1. 1. ‹#›Confidential Social   Collaboration   Trends  and  Strategy  Approaches  for  2016
  2. 2. 2 Dion Hinchcliffe Chief Strategy Officer, 7Summits ZDNet Social Business By Design
  3. 3. 3 What will the digital/social workplace look like? What will it mean?
  4. 4. (cc) 2016 7Summits | Creative Commons. Some Rights Reserved. | @dhinchcliffe 7Summits Latest Digital/Social Workplace Trends, Part 1 4 Mobile-First, Mobile-Only Cognitive Supported Collaboration Next-Gen Remote Presence Strategic Community Management
  5. 5. (cc) 2016 7Summits | Creative Commons. Some Rights Reserved. | @dhinchcliffe 7Summits Latest Digital/Social Workplace Trends, Part 2 5 Wearables, Augmented, Virtual Reality Modern Digital Management Practices The Designed Digital Workplace
  6. 6. (cc) 2016 7Summits | Creative Commons. Some Rights Reserved. | @dhinchcliffe 7Summits Latest Digital/Social Workplace Trends, Part 3 6 Large Scale Integrated Digital/Social Work Experiences Digital Employee Programs (CoE, NoE) The Messaging “Cambrian Explosion” #Collaboration #EmployeeEngagement aimed at high value business processes #FieldEnablement #Sales #Operations
  7. 7. (cc) 2016 7Summits. Creative Commons. Some Rights Reserved. 7Summits Wearable Work Tech Hitachi Business Microscope how wearables and collaboration converge Microsoft HoloLens Enterprise Smart Watches 7
  8. 8. (cc) 2016 7Summits | Creative Commons. Some Rights Reserved. | @dhinchcliffe 7Summits Mobile Collaboration and Messaging is Exploding 8
  9. 9. (cc) 2016 7Summits | Creative Commons. Some Rights Reserved. | @dhinchcliffe 7Summits Giving Rise to The Collaboration Paradox 9 “The More Tools We Have, The Less Connected We Are”
  10. 10. (cc) 2016 7Summits | Creative Commons. Some Rights Reserved. | @dhinchcliffe 7Summits Ultimate, Orgs End Up Connecting All These Communities 10
  11. 11. (cc) 2016 7Summits | Creative Commons. Some Rights Reserved. | @dhinchcliffe 7Summits What the Enterprise Collaboration Really Looks Like Today 11
  12. 12. (cc) 2016 7Summits | Creative Commons. Some Rights Reserved. | @dhinchcliffe 7Summits A Larger Scale Approach To Address Tool Proliferation 12 point-to-point team, department, project enterprise-wide all stakholders, internal and external Hub B Hub A A Multilayered Collaboration Strategy supporting layer App A App D App G App F App H App E App C App B App I search compliance analytics records retention backup security community management governance a mass collaboration platform, such as ESN or online community that integrates well a team-scale collaboration platform that integrates well Customers Partners
  13. 13. (cc) 2016 7Summits | Creative Commons. Some Rights Reserved. | @dhinchcliffe 7Summits What About Portals and Intranets? 13 “Lack of current and relevant content is the most common complaint executives have of their corporate Intranet site.” - Bob Summers, CIO, ABC Co., 2016
  14. 14. (cc) 2016 7Summits | Creative Commons. Some Rights Reserved. | @dhinchcliffe 7Summits Multilayered Collaborative Enablement 14
  15. 15. (cc) 2016 7Summits | Creative Commons. Some Rights Reserved. | @dhinchcliffe 7Summits 15 LOW IMPACT INTRANET SOCIAL INTRANET Publish everything centrally Let the network do the work Budget spent on design Budget spent on engagement Information management Community management One central platform Embrace users everywhere Focus on gloss, brand Focus on user experience Information directory Enablement of knowledge sharing and collaboration
  16. 16. (cc) 2016 7Summits | Creative Commons. Some Rights Reserved. | @dhinchcliffe 7Summits Top Success Factor: Strategic Community Management 16
  17. 17. (cc) 2016 7Summits | Creative Commons. Some Rights Reserved. | @dhinchcliffe 7Summits Community Management Critical for Social Success 17
  18. 18. (cc) 2016 7Summits | Creative Commons. Some Rights Reserved. | @dhinchcliffe 7Summits Number of #cmgrs You Should Have by Org Size 18
  19. 19. (cc) 2016 7Summits | Creative Commons. Some Rights Reserved. | @dhinchcliffe 7Summits 19 Community Management as a Service Key Events • Orgs discovering a paucity of community management resources • Rise of social media and community in many business functions Why to Prioritize • A cost-effective way to ramp up vital resources to make social engagement successful • Faster way to increase capabilities for managed digital engagement without having to find and hire professional community managers Community Management as a Service Social Business Expertise and Support Network Social Platform CM Best Practices Case
 Mgmt Secure Access Analytics
  20. 20. (cc) 2016 7Summits | Creative Commons. Some Rights Reserved. | @dhinchcliffe 7Summits 20
  21. 21. (cc) 2016 7Summits | Creative Commons. Some Rights Reserved. | @dhinchcliffe 7Summits Our Specific Approach: APEX Framework 21
  22. 22. 7SummitsMOTIVATION GOAL: CREATING A BETTER WORKPLACE | HIGH PERFORMANCE • New modes of work & management: Work pods, open business processes, networked team structures, digital communities, purpose-driven collaboration • New digital tools: Enterprise social networks, ideation systems, enterprise app stores, social CRM, lightweight collaboration tools, unified communications, next-gen CMS/DMS • Supporting capabilities: Community management, automated compliance safety nets, social media/collaboration center of excellence, collaborative literacy programs, enterprise architecture, a great user experience • Goals and roadmap: Leadership guidance and guardrails, yearly business objectives • Change management: Business process redesign, stepped transformation of the business, managed impact
  23. 23. 7SummitsDIGITAL TECHNOLOGIES HOW THE DIGITAL WORKPLACE IS SHIFTING
  24. 24. 7SummitsA FULLY REALIZE VIEW OF COLLABORATION
  25. 25. (cc) 2014 Creative Commons. Some Rights Reserved. @dhinchcliffe Another Way of Looking at the “To Do List” 25
  26. 26. (cc) 2014 Creative Commons. Some Rights Reserved. @dhinchcliffe Creating a Situated Model of the Next Workplace 26 #ESN
  27. 27. Cross-Check:The Full Digital Worker Lifecycle pre-employment employment post-employment recruiting experience hiring experience on- boarding experience post-work transition experience (off- boarding) alumni experience post- employment recruiting relationship worker experience journey Corporate Web Site, Public Digital Media, & Mobile Customer Apps alumni community Digital Workforce Experience Systems of Engagement Systems of Record Intranet ERPLOB Applications CRM Employee Directory Learning & Organizational Development Recruiting HR Apps pre-start date on-boarding interns, contractors, consultants,etc. track FTE track Skills, Expertise, Relationship Capital, Org Knowledge Departs Skills, Expertise, & Relationship Capital Arrives long term workforce experience external brand experience digitalexperiences External Digital Experience
  28. 28. (cc) 2016 7Summits. Creative Commons. Some Rights Reserved. 7Summits We under-delivering on building the requisite worker skills 28 ...to access the potential value we are enabling
  29. 29. (cc) 2016 7Summits. Creative Commons. Some Rights Reserved. 7Summits Institutional Practices: The Cutting Edge of Digital Work • Rethinking Work Practices - No Meeting Meetings And short meetings No seats, no cookies - Working Out Loud - Social Onboarding New Hire/Pre Hire Communities • Continuous Data-Driven Performance Reviews No more stopping much of the company twice a year for backward looking reviews • Social Recruiting and Hiring • The End of the Resume/CV It’s on LinkedIn and everywhere else • On-Demand Professionals Crowdhiring freelancers 29
  30. 30. (cc) 2014 Creative Commons. Some Rights Reserved. @dhinchcliffe The Collaboration Center of Excellence 30
  31. 31. (cc) 2014. Creative Commons. Some Rights Reserved. Perhaps the Biggest Lesson
  32. 32. (cc) 2014 Creative Commons. Some Rights Reserved. Everyone Helps w/ Collaboration: The Network of Excellence 32
  33. 33. 7SummitsMINDSET THE CORE DIFFERENCE BETWEEN EARLIER GENERATIONS OF COMMS IT We’ve Learned to Let The Network Do The Work....
  34. 34. (cc) 2016 7Summits | Creative Commons. Some Rights Reserved. | @dhinchcliffe 7Summits The end game: Examples of new types of work 34 • Story of Valve: A major company that is entirely non-hierarchical and self-organized • Story of Intuit: A company that used mass peer production with its customers to create breakthrough customer care 

 See case study in Social Business By Design • Story of Fold.It: An online community that solves some of the scientific world’s largest problems using outsiders And open source
  35. 35. (cc) 2016 7Summits | Creative Commons. Some Rights Reserved. | @dhinchcliffe 7Summits A groundbreaking strategic knowledge story: Fold.It 35
  36. 36. (cc) 2016 7Summits | Creative Commons. Some Rights Reserved. | @dhinchcliffe 7Summits A Class-Leading Example 36 “A Team-Based, Flat Lattice Organization” “How we work at Gore sets us apart. Since Bill Gore founded the company in 1958, Gore has been a team- based, flat lattice organization that fosters personal initiative. There are no traditional organizational charts, no chains of command, nor predetermined channels of communication. Instead, we communicate directly with each other and are accountable to fellow members of our multi- disciplined teams. We encourage hands-on innovation, involving those closest to a project in decision making. Teams organize around opportunities and leaders emerge. This unique kind of corporate structure has proven to be a significant contributor to associate satisfaction and retention.” Key stats for W.L Gore: 10,197 employees $3.2B revenue (2013)
  37. 37. (cc) 2016 7Summits. Creative Commons. Some Rights Reserved. 7Summits Workforce engagement is the real challenge 37 Most of your intranet efforts are wasted unless you address
  38. 38. (cc) 2016 7Summits. Creative Commons. Some Rights Reserved. 7Summits Yet the benefits of better engagement could not be more clear... 38
  39. 39. (cc) 2016 7Summits. Creative Commons. Some Rights Reserved. 7Summits Can technology really improve employee engagement? 39
  40. 40. (cc) 2016 7Summits. Creative Commons. Some Rights Reserved. 7Summits Foundational: Working Out Loud 40
  41. 41. 7SummitsRETURN ON COLLABORATION THE PROOF THE INDUSTRY HAS BEEN SEEKING Fully connected organizations get outsized benefits Source: McKinsey Social Technologies Survey Data Breadth: Approximately 3,000 global enterprises participated in the survey
  42. 42. 7Summits AND IT’S LEADING TO NEW WAYS TO MANAGE AND WORK Wirearchy Social Business Emergent Management Theories, Methods for Modern Leadership in the Digital Age blogs wikis enterprise social networks social CMS unified communications online communities IM/Chat e-mail groupware collaboration suites digital organization
 support tools chronologicalevolution Social Technology for Mass Collaboration and Self-Organization •Inspire•Enable•Empower crowdsourcing •Re-imagine •Transform •Improve Core Institutional Business Practices leadership management operations governance hiring budgeting resource allocation project management product development marketing and sales How Technology and Business Are Co-Evolving into the Future Organization
  43. 43. 7SummitsCASE STUDY END RESULT: TOTAL OVERHAUL OF 25 CORE BUSINESS PRACTICES FOR SOCIAL NETWORKS
  44. 44. 7SummitsSECTION_TITLE HOW ZAPPOS USED NETWORKS TO REIMAGINE THEIR WORKPLACE
  45. 45. (cc) 2016 7Summits. Creative Commons. Some Rights Reserved. 7Summits 45 Social 
 Performance 
 Management Key Events • The emerging of tools to better monitor and guide our stakeholders • Growing number of orgs using process improvement using social business tools Why to Prioritize • More comprehensive and guided approach to ensuring performance results using network engagement • Shortest route to optimization and value creation
  46. 46. (cc) 2016 7Summits. Creative Commons. Some Rights Reserved. 7Summits 46 Social HR
 and Sales Key Events • HR seeking to adapt and provide value in new operation environment • Sales processes move to social channels in most orgs Why to Prioritize • Better talent and resource management • Especially recruiting • Ability to meet customers and employees in the channels they use the most
  47. 47. ‹#›Confidential For a strategic online community that drives high performance: http://7summitsinc.com

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