1.
‹#›Confidential
Social
Collaboration
Trends
and
Strategy
Approaches
for
2016

2.
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Dion Hinchcliffe
Chief Strategy Officer, 7Summits
ZDNet
Social Business By Design

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What will the
digital/social
workplace
look like?
What will it
mean?

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(cc) 2016 7Summits | Creative Commons. Some Rights Reserved. | @dhinchcliffe
7Summits
Latest Digital/Social Workplace Trends, Part 1
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Mobile-First,
Mobile-Only
Cognitive Supported
Collaboration
Next-Gen
Remote
Presence
Strategic
Community
Management

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7Summits
Latest Digital/Social Workplace Trends, Part 2
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Wearables,
Augmented,
Virtual Reality
Modern
Digital
Management
Practices
The Designed
Digital Workplace

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7Summits
Latest Digital/Social Workplace Trends, Part 3
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Large Scale
Integrated
Digital/Social
Work Experiences
Digital
Employee
Programs
(CoE, NoE)
The Messaging
“Cambrian Explosion”
#Collaboration
#EmployeeEngagement
aimed at
high value
business
processes
#FieldEnablement
#Sales #Operations

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Wearable Work Tech
Hitachi Business
Microscope
how wearables and
collaboration converge Microsoft HoloLens
Enterprise Smart
Watches
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7Summits
Mobile Collaboration and Messaging is Exploding
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Giving Rise to The Collaboration Paradox
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“The More Tools We Have, The Less Connected We Are”

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Ultimate, Orgs End Up Connecting All These Communities
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What the Enterprise Collaboration Really Looks Like Today
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A Larger Scale Approach To Address Tool Proliferation
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point-to-point
team,
department,
project
enterprise-wide
all stakholders,
internal and
external
Hub
B
Hub
A
A Multilayered Collaboration Strategy
supporting
layer
App
A
App
D
App
G
App
F App
H
App
E
App
C
App
B
App
I
search
compliance
analytics
records retention
backup security
community management governance
a mass collaboration
platform, such as ESN
or online community
that integrates well
a team-scale
collaboration
platform that
integrates
well
Customers
Partners

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7Summits
What About Portals and Intranets?
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“Lack of current and relevant
content is the most common
complaint executives have of
their corporate Intranet site.”
- Bob Summers, CIO, ABC Co., 2016

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7Summits
Multilayered Collaborative Enablement
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LOW IMPACT INTRANET SOCIAL INTRANET
Publish everything centrally Let the network do the work
Budget spent on design Budget spent on engagement
Information management Community management
One central platform Embrace users everywhere
Focus on gloss, brand Focus on user experience
Information directory
Enablement of knowledge
sharing and collaboration

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7Summits
Top Success Factor: Strategic Community Management
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Community Management Critical for Social Success
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7Summits
Number of #cmgrs You Should Have by Org Size
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Community Management as a Service Key Events
• Orgs discovering a
paucity of community
management resources
• Rise of social media and
community in many
business functions
Why to Prioritize
• A cost-effective way to
ramp up vital resources
to make social
engagement successful
• Faster way to increase
capabilities for managed
digital engagement
without having to find
and hire professional
community managers
Community Management
as a Service
Social Business Expertise and Support Network
Social
Platform
CM
Best Practices
Case
Mgmt
Secure
Access Analytics

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Our Specific Approach: APEX Framework
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22.
7SummitsMOTIVATION
GOAL: CREATING A BETTER WORKPLACE | HIGH PERFORMANCE
• New modes of work & management: Work
pods, open business processes, networked team
structures, digital communities, purpose-driven
collaboration
• New digital tools: Enterprise social networks,
ideation systems, enterprise app stores, social
CRM, lightweight collaboration tools, unified
communications, next-gen CMS/DMS
• Supporting capabilities: Community
management, automated compliance safety nets,
social media/collaboration center of excellence,
collaborative literacy programs, enterprise
architecture, a great user experience
• Goals and roadmap: Leadership guidance and
guardrails, yearly business objectives
• Change management: Business process
redesign, stepped transformation of the business,
managed impact

23.
7SummitsDIGITAL TECHNOLOGIES
HOW THE DIGITAL WORKPLACE IS SHIFTING

24.
7SummitsA FULLY REALIZE VIEW OF COLLABORATION

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Another Way of Looking at the “To Do List”
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Creating a Situated Model of the Next Workplace
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#ESN

27.
Cross-Check:The Full Digital Worker Lifecycle
pre-employment employment post-employment
recruiting
experience
hiring
experience
on-
boarding
experience
post-work
transition
experience
(off-
boarding)
alumni
experience
post-
employment
recruiting
relationship
worker
experience
journey
Corporate Web Site, Public Digital Media, & Mobile Customer Apps
alumni community
Digital Workforce Experience
Systems of Engagement
Systems of Record
Intranet
ERPLOB
Applications
CRM
Employee Directory
Learning &
Organizational Development Recruiting HR Apps
pre-start date on-boarding
interns, contractors, consultants,etc. track
FTE track
Skills, Expertise, Relationship
Capital,
Org Knowledge Departs
Skills, Expertise, & Relationship
Capital Arrives
long term
workforce experience
external
brand
experience
digitalexperiences
External Digital Experience

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We under-delivering on building the requisite worker skills
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...to access the potential value we are enabling

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Institutional Practices:
The Cutting Edge of Digital Work
• Rethinking Work Practices
- No Meeting Meetings
And short meetings
No seats, no cookies
- Working Out Loud
- Social Onboarding
New Hire/Pre Hire Communities
• Continuous Data-Driven Performance Reviews
No more stopping much of the company twice a year for backward
looking reviews
• Social Recruiting and Hiring
• The End of the Resume/CV
It’s on LinkedIn and everywhere else
• On-Demand Professionals
Crowdhiring freelancers
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The Collaboration Center of Excellence
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Perhaps the Biggest Lesson

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Everyone Helps w/ Collaboration: The Network of Excellence
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7SummitsMINDSET
THE CORE DIFFERENCE BETWEEN EARLIER GENERATIONS OF COMMS IT
We’ve Learned to Let The Network Do The Work....

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7Summits
The end game: Examples of new types of work
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• Story of Valve: A major company that is entirely non-hierarchical
and self-organized
• Story of Intuit: A company that used mass peer production with its
customers to create breakthrough customer care
See case study in Social Business By Design
• Story of Fold.It: An online community that solves some of the
scientific world’s largest problems using outsiders
And open source

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A groundbreaking strategic knowledge story: Fold.It
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7Summits
A Class-Leading Example
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“A Team-Based, Flat Lattice
Organization”
“How we work at Gore sets us apart. Since Bill Gore
founded the company in 1958, Gore has been a team-
based, flat lattice organization that fosters personal
initiative. There are no traditional organizational
charts, no chains of command, nor predetermined
channels of communication.
Instead, we communicate directly with each other and
are accountable to fellow members of our multi-
disciplined teams. We encourage hands-on
innovation, involving those closest to a project in
decision making. Teams organize around
opportunities and leaders emerge. This unique kind
of corporate structure has proven to be a significant
contributor to associate satisfaction and retention.”
Key stats for W.L Gore:
10,197 employees
$3.2B revenue (2013)

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Workforce engagement is the real challenge
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Most of your intranet efforts are wasted unless you address

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Yet the benefits of better engagement
could not be more clear...
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Can technology really improve employee engagement?
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Foundational: Working Out Loud
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41.
7SummitsRETURN ON COLLABORATION
THE PROOF THE INDUSTRY HAS BEEN SEEKING
Fully connected organizations get outsized benefits
Source: McKinsey Social Technologies Survey
Data Breadth: Approximately 3,000 global enterprises participated in the survey

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7Summits
AND IT’S LEADING TO NEW WAYS TO MANAGE AND WORK
Wirearchy
Social Business
Emergent Management
Theories, Methods for
Modern Leadership in the
Digital Age
blogs
wikis
enterprise social
networks
social CMS
unified
communications
online communities
IM/Chat
e-mail groupware
collaboration suites
digital organization
support tools
chronologicalevolution
Social Technology for
Mass Collaboration and
Self-Organization
•Inspire•Enable•Empower
crowdsourcing
•Re-imagine
•Transform
•Improve
Core Institutional
Business
Practices
leadership
management operations governance
hiring budgeting resource allocation
project management
product development
marketing and sales
How Technology and
Business Are Co-Evolving
into the Future Organization

43.
7SummitsCASE STUDY
END RESULT: TOTAL OVERHAUL OF 25 CORE BUSINESS PRACTICES FOR SOCIAL NETWORKS

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7SummitsSECTION_TITLE
HOW ZAPPOS USED NETWORKS TO REIMAGINE THEIR WORKPLACE

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Social
Performance
Management
Key Events
• The emerging of tools
to better monitor and
guide our stakeholders
• Growing number of
orgs using process
improvement using
social business tools
Why to Prioritize
• More comprehensive
and guided approach
to ensuring
performance results
using network
engagement
• Shortest route to
optimization and value
creation

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Social HR
and Sales Key Events
• HR seeking to adapt
and provide value in
new operation
environment
• Sales processes move
to social channels in
most orgs
Why to Prioritize
• Better talent and
resource management
• Especially recruiting
• Ability to meet
customers and
employees in the
channels they use the
most

47.
‹#›Confidential
For a strategic
online community
that drives high
performance:
http://7summitsinc.com