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‹#›Confidential
Social	
  
Collaboration	
  
Trends	
  and	
  Strategy	
  Approaches	
  for	
  2016
2
Dion Hinchcliffe
Chief Strategy Officer, 7Summits
ZDNet
Social Business By Design
3
What will the
digital/social
workplace
look like?
What will it
mean?
(cc) 2016 7Summits | Creative Commons. Some Rights Reserved. | @dhinchcliffe
7Summits
Latest Digital/Social Workplace Trends, Part 1
4
Mobile-First,
Mobile-Only
Cognitive Supported
Collaboration
Next-Gen
Remote
Presence
Strategic
Community
Management
(cc) 2016 7Summits | Creative Commons. Some Rights Reserved. | @dhinchcliffe
7Summits
Latest Digital/Social Workplace Trends, Part 2
5
Wearables,
Augmented,
Virtual Reality
Modern
Digital
Management
Practices
The Designed
Digital Workplace
(cc) 2016 7Summits | Creative Commons. Some Rights Reserved. | @dhinchcliffe
7Summits
Latest Digital/Social Workplace Trends, Part 3
6
Large Scale
Integrated
Digital/Social
Work Experiences
Digital
Employee
Programs
(CoE, NoE)
The Messaging
“Cambrian Explosion”
#Collaboration
#EmployeeEngagement
aimed at
high value
business
processes
#FieldEnablement
#Sales #Operations
(cc) 2016 7Summits. Creative Commons. Some Rights Reserved.
7Summits
Wearable Work Tech
Hitachi Business
Microscope
how wearables and
collaboration converge Microsoft HoloLens
Enterprise Smart
Watches
7
(cc) 2016 7Summits | Creative Commons. Some Rights Reserved. | @dhinchcliffe
7Summits
Mobile Collaboration and Messaging is Exploding
8
(cc) 2016 7Summits | Creative Commons. Some Rights Reserved. | @dhinchcliffe
7Summits
Giving Rise to The Collaboration Paradox
9
“The More Tools We Have, The Less Connected We Are”
(cc) 2016 7Summits | Creative Commons. Some Rights Reserved. | @dhinchcliffe
7Summits
Ultimate, Orgs End Up Connecting All These Communities
10
(cc) 2016 7Summits | Creative Commons. Some Rights Reserved. | @dhinchcliffe
7Summits
What the Enterprise Collaboration Really Looks Like Today
11
(cc) 2016 7Summits | Creative Commons. Some Rights Reserved. | @dhinchcliffe
7Summits
A Larger Scale Approach To Address Tool Proliferation
12
point-to-point
team,
department,
project
enterprise-wide
all stakholders,

internal and
external
Hub
B
Hub
A
A Multilayered Collaboration Strategy
supporting

layer
App
A
App
D
App
G
App
F App
H
App
E
App
C
App
B
App
I
search
compliance
analytics
records retention
backup security
community management governance
a mass collaboration
platform, such as ESN
or online community
that integrates well
a team-scale

collaboration

platform that
integrates

well
Customers
Partners
(cc) 2016 7Summits | Creative Commons. Some Rights Reserved. | @dhinchcliffe
7Summits
What About Portals and Intranets?
13
“Lack of current and relevant
content is the most common
complaint executives have of
their corporate Intranet site.”
- Bob Summers, CIO, ABC Co., 2016
(cc) 2016 7Summits | Creative Commons. Some Rights Reserved. | @dhinchcliffe
7Summits
Multilayered Collaborative Enablement
14
(cc) 2016 7Summits | Creative Commons. Some Rights Reserved. | @dhinchcliffe
7Summits
15
LOW IMPACT INTRANET SOCIAL INTRANET
Publish everything centrally Let the network do the work
Budget spent on design Budget spent on engagement
Information management Community management
One central platform Embrace users everywhere
Focus on gloss, brand Focus on user experience
Information directory
Enablement of knowledge
sharing and collaboration
(cc) 2016 7Summits | Creative Commons. Some Rights Reserved. | @dhinchcliffe
7Summits
Top Success Factor: Strategic Community Management
16
(cc) 2016 7Summits | Creative Commons. Some Rights Reserved. | @dhinchcliffe
7Summits
Community Management Critical for Social Success
17
(cc) 2016 7Summits | Creative Commons. Some Rights Reserved. | @dhinchcliffe
7Summits
Number of #cmgrs You Should Have by Org Size
18
(cc) 2016 7Summits | Creative Commons. Some Rights Reserved. | @dhinchcliffe
7Summits
19
Community Management as a Service Key Events
• Orgs discovering a
paucity of community
management resources
• Rise of social media and
community in many
business functions
Why to Prioritize
• A cost-effective way to
ramp up vital resources
to make social
engagement successful
• Faster way to increase
capabilities for managed
digital engagement
without having to find
and hire professional
community managers
Community Management
as a Service
Social Business Expertise and Support Network
Social
Platform
CM
Best Practices
Case

Mgmt
Secure
Access Analytics
(cc) 2016 7Summits | Creative Commons. Some Rights Reserved. | @dhinchcliffe
7Summits
20
(cc) 2016 7Summits | Creative Commons. Some Rights Reserved. | @dhinchcliffe
7Summits
Our Specific Approach: APEX Framework
21
7SummitsMOTIVATION
GOAL: CREATING A BETTER WORKPLACE | HIGH PERFORMANCE
• New modes of work & management: Work
pods, open business processes, networked team
structures, digital communities, purpose-driven
collaboration
• New digital tools: Enterprise social networks,
ideation systems, enterprise app stores, social
CRM, lightweight collaboration tools, unified
communications, next-gen CMS/DMS
• Supporting capabilities: Community
management, automated compliance safety nets,
social media/collaboration center of excellence,
collaborative literacy programs, enterprise
architecture, a great user experience
• Goals and roadmap: Leadership guidance and
guardrails, yearly business objectives
• Change management: Business process
redesign, stepped transformation of the business,
managed impact
7SummitsDIGITAL TECHNOLOGIES
HOW THE DIGITAL WORKPLACE IS SHIFTING
7SummitsA FULLY REALIZE VIEW OF COLLABORATION
(cc) 2014 Creative Commons. Some Rights Reserved. @dhinchcliffe
Another Way of Looking at the “To Do List”
25
(cc) 2014 Creative Commons. Some Rights Reserved. @dhinchcliffe
Creating a Situated Model of the Next Workplace
26
#ESN
Cross-Check:The Full Digital Worker Lifecycle
pre-employment employment post-employment
recruiting
experience
hiring
experience
on-
boarding
experience
post-work
transition
experience
(off-
boarding)
alumni
experience
post-
employment
recruiting
relationship
worker
experience
journey
Corporate Web Site, Public Digital Media, & Mobile Customer Apps
alumni community
Digital Workforce Experience
Systems of Engagement
Systems of Record
Intranet
ERPLOB
Applications
CRM
Employee Directory
Learning &
Organizational Development Recruiting HR Apps
pre-start date on-boarding
interns, contractors, consultants,etc. track
FTE track
Skills, Expertise, Relationship
Capital,
Org Knowledge Departs
Skills, Expertise, & Relationship
Capital Arrives
long term
workforce experience
external
brand
experience
digitalexperiences
External Digital Experience
(cc) 2016 7Summits. Creative Commons. Some Rights Reserved.
7Summits
We under-delivering on building the requisite worker skills
28
...to access the potential value we are enabling
(cc) 2016 7Summits. Creative Commons. Some Rights Reserved.
7Summits
Institutional Practices:
The Cutting Edge of Digital Work
• Rethinking Work Practices
- No Meeting Meetings
And short meetings
No seats, no cookies
- Working Out Loud
- Social Onboarding
New Hire/Pre Hire Communities
• Continuous Data-Driven Performance Reviews
No more stopping much of the company twice a year for backward
looking reviews
• Social Recruiting and Hiring
• The End of the Resume/CV
It’s on LinkedIn and everywhere else
• On-Demand Professionals
Crowdhiring freelancers
29
(cc) 2014 Creative Commons. Some Rights Reserved. @dhinchcliffe
The Collaboration Center of Excellence
30
(cc) 2014. Creative Commons. Some Rights Reserved.
Perhaps the Biggest Lesson
(cc) 2014 Creative Commons. Some Rights Reserved.
Everyone Helps w/ Collaboration: The Network of Excellence
32
7SummitsMINDSET
THE CORE DIFFERENCE BETWEEN EARLIER GENERATIONS OF COMMS IT
We’ve Learned to Let The Network Do The Work....
(cc) 2016 7Summits | Creative Commons. Some Rights Reserved. | @dhinchcliffe
7Summits
The end game: Examples of new types of work
34
• Story of Valve: A major company that is entirely non-hierarchical
and self-organized
• Story of Intuit: A company that used mass peer production with its
customers to create breakthrough customer care 


See case study in Social Business By Design
• Story of Fold.It: An online community that solves some of the
scientific world’s largest problems using outsiders
And open source
(cc) 2016 7Summits | Creative Commons. Some Rights Reserved. | @dhinchcliffe
7Summits
A groundbreaking strategic knowledge story: Fold.It
35
(cc) 2016 7Summits | Creative Commons. Some Rights Reserved. | @dhinchcliffe
7Summits
A Class-Leading Example
36
“A Team-Based, Flat Lattice
Organization”
“How we work at Gore sets us apart. Since Bill Gore
founded the company in 1958, Gore has been a team-
based, flat lattice organization that fosters personal
initiative. There are no traditional organizational
charts, no chains of command, nor predetermined
channels of communication.
Instead, we communicate directly with each other and
are accountable to fellow members of our multi-
disciplined teams. We encourage hands-on
innovation, involving those closest to a project in
decision making. Teams organize around
opportunities and leaders emerge. This unique kind
of corporate structure has proven to be a significant
contributor to associate satisfaction and retention.”
Key stats for W.L Gore:
10,197 employees
$3.2B revenue (2013)
(cc) 2016 7Summits. Creative Commons. Some Rights Reserved.
7Summits
Workforce engagement is the real challenge
37
Most of your intranet efforts are wasted unless you address
(cc) 2016 7Summits. Creative Commons. Some Rights Reserved.
7Summits
Yet the benefits of better engagement
could not be more clear...
38
(cc) 2016 7Summits. Creative Commons. Some Rights Reserved.
7Summits
Can technology really improve employee engagement?
39
(cc) 2016 7Summits. Creative Commons. Some Rights Reserved.
7Summits
Foundational: Working Out Loud
40
7SummitsRETURN ON COLLABORATION
THE PROOF THE INDUSTRY HAS BEEN SEEKING
Fully connected organizations get outsized benefits
Source: McKinsey Social Technologies Survey
Data Breadth: Approximately 3,000 global enterprises participated in the survey
7Summits
AND IT’S LEADING TO NEW WAYS TO MANAGE AND WORK
Wirearchy
Social Business
Emergent Management
Theories, Methods for
Modern Leadership in the
Digital Age
blogs
wikis
enterprise social
networks
social CMS
unified

communications
online communities
IM/Chat
e-mail groupware
collaboration suites
digital organization

support tools
chronologicalevolution
Social Technology for
Mass Collaboration and
Self-Organization
•Inspire•Enable•Empower
crowdsourcing
•Re-imagine
•Transform
•Improve
Core Institutional
Business
Practices
leadership
management operations governance
hiring budgeting resource allocation
project management
product development
marketing and sales
How Technology and
Business Are Co-Evolving
into the Future Organization
7SummitsCASE STUDY
END RESULT: TOTAL OVERHAUL OF 25 CORE BUSINESS PRACTICES FOR SOCIAL NETWORKS
7SummitsSECTION_TITLE
HOW ZAPPOS USED NETWORKS TO REIMAGINE THEIR WORKPLACE
(cc) 2016 7Summits. Creative Commons. Some Rights Reserved.
7Summits
45
Social 

Performance 

Management
Key Events
• The emerging of tools
to better monitor and
guide our stakeholders
• Growing number of
orgs using process
improvement using
social business tools
Why to Prioritize
• More comprehensive
and guided approach
to ensuring
performance results
using network
engagement
• Shortest route to
optimization and value
creation
(cc) 2016 7Summits. Creative Commons. Some Rights Reserved.
7Summits
46
Social HR

and Sales Key Events
• HR seeking to adapt
and provide value in
new operation
environment
• Sales processes move
to social channels in
most orgs
Why to Prioritize
• Better talent and
resource management
• Especially recruiting
• Ability to meet
customers and
employees in the
channels they use the
most
‹#›Confidential
For a strategic
online community
that drives high
performance:
http://7summitsinc.com

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Collaboration Trends and Strategy Approaches for 2016

  • 1. ‹#›Confidential Social   Collaboration   Trends  and  Strategy  Approaches  for  2016
  • 2. 2 Dion Hinchcliffe Chief Strategy Officer, 7Summits ZDNet Social Business By Design
  • 4. (cc) 2016 7Summits | Creative Commons. Some Rights Reserved. | @dhinchcliffe 7Summits Latest Digital/Social Workplace Trends, Part 1 4 Mobile-First, Mobile-Only Cognitive Supported Collaboration Next-Gen Remote Presence Strategic Community Management
  • 5. (cc) 2016 7Summits | Creative Commons. Some Rights Reserved. | @dhinchcliffe 7Summits Latest Digital/Social Workplace Trends, Part 2 5 Wearables, Augmented, Virtual Reality Modern Digital Management Practices The Designed Digital Workplace
  • 6. (cc) 2016 7Summits | Creative Commons. Some Rights Reserved. | @dhinchcliffe 7Summits Latest Digital/Social Workplace Trends, Part 3 6 Large Scale Integrated Digital/Social Work Experiences Digital Employee Programs (CoE, NoE) The Messaging “Cambrian Explosion” #Collaboration #EmployeeEngagement aimed at high value business processes #FieldEnablement #Sales #Operations
  • 7. (cc) 2016 7Summits. Creative Commons. Some Rights Reserved. 7Summits Wearable Work Tech Hitachi Business Microscope how wearables and collaboration converge Microsoft HoloLens Enterprise Smart Watches 7
  • 8. (cc) 2016 7Summits | Creative Commons. Some Rights Reserved. | @dhinchcliffe 7Summits Mobile Collaboration and Messaging is Exploding 8
  • 9. (cc) 2016 7Summits | Creative Commons. Some Rights Reserved. | @dhinchcliffe 7Summits Giving Rise to The Collaboration Paradox 9 “The More Tools We Have, The Less Connected We Are”
  • 10. (cc) 2016 7Summits | Creative Commons. Some Rights Reserved. | @dhinchcliffe 7Summits Ultimate, Orgs End Up Connecting All These Communities 10
  • 11. (cc) 2016 7Summits | Creative Commons. Some Rights Reserved. | @dhinchcliffe 7Summits What the Enterprise Collaboration Really Looks Like Today 11
  • 12. (cc) 2016 7Summits | Creative Commons. Some Rights Reserved. | @dhinchcliffe 7Summits A Larger Scale Approach To Address Tool Proliferation 12 point-to-point team, department, project enterprise-wide all stakholders, internal and external Hub B Hub A A Multilayered Collaboration Strategy supporting layer App A App D App G App F App H App E App C App B App I search compliance analytics records retention backup security community management governance a mass collaboration platform, such as ESN or online community that integrates well a team-scale collaboration platform that integrates well Customers Partners
  • 13. (cc) 2016 7Summits | Creative Commons. Some Rights Reserved. | @dhinchcliffe 7Summits What About Portals and Intranets? 13 “Lack of current and relevant content is the most common complaint executives have of their corporate Intranet site.” - Bob Summers, CIO, ABC Co., 2016
  • 14. (cc) 2016 7Summits | Creative Commons. Some Rights Reserved. | @dhinchcliffe 7Summits Multilayered Collaborative Enablement 14
  • 15. (cc) 2016 7Summits | Creative Commons. Some Rights Reserved. | @dhinchcliffe 7Summits 15 LOW IMPACT INTRANET SOCIAL INTRANET Publish everything centrally Let the network do the work Budget spent on design Budget spent on engagement Information management Community management One central platform Embrace users everywhere Focus on gloss, brand Focus on user experience Information directory Enablement of knowledge sharing and collaboration
  • 16. (cc) 2016 7Summits | Creative Commons. Some Rights Reserved. | @dhinchcliffe 7Summits Top Success Factor: Strategic Community Management 16
  • 17. (cc) 2016 7Summits | Creative Commons. Some Rights Reserved. | @dhinchcliffe 7Summits Community Management Critical for Social Success 17
  • 18. (cc) 2016 7Summits | Creative Commons. Some Rights Reserved. | @dhinchcliffe 7Summits Number of #cmgrs You Should Have by Org Size 18
  • 19. (cc) 2016 7Summits | Creative Commons. Some Rights Reserved. | @dhinchcliffe 7Summits 19 Community Management as a Service Key Events • Orgs discovering a paucity of community management resources • Rise of social media and community in many business functions Why to Prioritize • A cost-effective way to ramp up vital resources to make social engagement successful • Faster way to increase capabilities for managed digital engagement without having to find and hire professional community managers Community Management as a Service Social Business Expertise and Support Network Social Platform CM Best Practices Case
 Mgmt Secure Access Analytics
  • 20. (cc) 2016 7Summits | Creative Commons. Some Rights Reserved. | @dhinchcliffe 7Summits 20
  • 21. (cc) 2016 7Summits | Creative Commons. Some Rights Reserved. | @dhinchcliffe 7Summits Our Specific Approach: APEX Framework 21
  • 22. 7SummitsMOTIVATION GOAL: CREATING A BETTER WORKPLACE | HIGH PERFORMANCE • New modes of work & management: Work pods, open business processes, networked team structures, digital communities, purpose-driven collaboration • New digital tools: Enterprise social networks, ideation systems, enterprise app stores, social CRM, lightweight collaboration tools, unified communications, next-gen CMS/DMS • Supporting capabilities: Community management, automated compliance safety nets, social media/collaboration center of excellence, collaborative literacy programs, enterprise architecture, a great user experience • Goals and roadmap: Leadership guidance and guardrails, yearly business objectives • Change management: Business process redesign, stepped transformation of the business, managed impact
  • 23. 7SummitsDIGITAL TECHNOLOGIES HOW THE DIGITAL WORKPLACE IS SHIFTING
  • 24. 7SummitsA FULLY REALIZE VIEW OF COLLABORATION
  • 25. (cc) 2014 Creative Commons. Some Rights Reserved. @dhinchcliffe Another Way of Looking at the “To Do List” 25
  • 26. (cc) 2014 Creative Commons. Some Rights Reserved. @dhinchcliffe Creating a Situated Model of the Next Workplace 26 #ESN
  • 27. Cross-Check:The Full Digital Worker Lifecycle pre-employment employment post-employment recruiting experience hiring experience on- boarding experience post-work transition experience (off- boarding) alumni experience post- employment recruiting relationship worker experience journey Corporate Web Site, Public Digital Media, & Mobile Customer Apps alumni community Digital Workforce Experience Systems of Engagement Systems of Record Intranet ERPLOB Applications CRM Employee Directory Learning & Organizational Development Recruiting HR Apps pre-start date on-boarding interns, contractors, consultants,etc. track FTE track Skills, Expertise, Relationship Capital, Org Knowledge Departs Skills, Expertise, & Relationship Capital Arrives long term workforce experience external brand experience digitalexperiences External Digital Experience
  • 28. (cc) 2016 7Summits. Creative Commons. Some Rights Reserved. 7Summits We under-delivering on building the requisite worker skills 28 ...to access the potential value we are enabling
  • 29. (cc) 2016 7Summits. Creative Commons. Some Rights Reserved. 7Summits Institutional Practices: The Cutting Edge of Digital Work • Rethinking Work Practices - No Meeting Meetings And short meetings No seats, no cookies - Working Out Loud - Social Onboarding New Hire/Pre Hire Communities • Continuous Data-Driven Performance Reviews No more stopping much of the company twice a year for backward looking reviews • Social Recruiting and Hiring • The End of the Resume/CV It’s on LinkedIn and everywhere else • On-Demand Professionals Crowdhiring freelancers 29
  • 30. (cc) 2014 Creative Commons. Some Rights Reserved. @dhinchcliffe The Collaboration Center of Excellence 30
  • 31. (cc) 2014. Creative Commons. Some Rights Reserved. Perhaps the Biggest Lesson
  • 32. (cc) 2014 Creative Commons. Some Rights Reserved. Everyone Helps w/ Collaboration: The Network of Excellence 32
  • 33. 7SummitsMINDSET THE CORE DIFFERENCE BETWEEN EARLIER GENERATIONS OF COMMS IT We’ve Learned to Let The Network Do The Work....
  • 34. (cc) 2016 7Summits | Creative Commons. Some Rights Reserved. | @dhinchcliffe 7Summits The end game: Examples of new types of work 34 • Story of Valve: A major company that is entirely non-hierarchical and self-organized • Story of Intuit: A company that used mass peer production with its customers to create breakthrough customer care 

 See case study in Social Business By Design • Story of Fold.It: An online community that solves some of the scientific world’s largest problems using outsiders And open source
  • 35. (cc) 2016 7Summits | Creative Commons. Some Rights Reserved. | @dhinchcliffe 7Summits A groundbreaking strategic knowledge story: Fold.It 35
  • 36. (cc) 2016 7Summits | Creative Commons. Some Rights Reserved. | @dhinchcliffe 7Summits A Class-Leading Example 36 “A Team-Based, Flat Lattice Organization” “How we work at Gore sets us apart. Since Bill Gore founded the company in 1958, Gore has been a team- based, flat lattice organization that fosters personal initiative. There are no traditional organizational charts, no chains of command, nor predetermined channels of communication. Instead, we communicate directly with each other and are accountable to fellow members of our multi- disciplined teams. We encourage hands-on innovation, involving those closest to a project in decision making. Teams organize around opportunities and leaders emerge. This unique kind of corporate structure has proven to be a significant contributor to associate satisfaction and retention.” Key stats for W.L Gore: 10,197 employees $3.2B revenue (2013)
  • 37. (cc) 2016 7Summits. Creative Commons. Some Rights Reserved. 7Summits Workforce engagement is the real challenge 37 Most of your intranet efforts are wasted unless you address
  • 38. (cc) 2016 7Summits. Creative Commons. Some Rights Reserved. 7Summits Yet the benefits of better engagement could not be more clear... 38
  • 39. (cc) 2016 7Summits. Creative Commons. Some Rights Reserved. 7Summits Can technology really improve employee engagement? 39
  • 40. (cc) 2016 7Summits. Creative Commons. Some Rights Reserved. 7Summits Foundational: Working Out Loud 40
  • 41. 7SummitsRETURN ON COLLABORATION THE PROOF THE INDUSTRY HAS BEEN SEEKING Fully connected organizations get outsized benefits Source: McKinsey Social Technologies Survey Data Breadth: Approximately 3,000 global enterprises participated in the survey
  • 42. 7Summits AND IT’S LEADING TO NEW WAYS TO MANAGE AND WORK Wirearchy Social Business Emergent Management Theories, Methods for Modern Leadership in the Digital Age blogs wikis enterprise social networks social CMS unified communications online communities IM/Chat e-mail groupware collaboration suites digital organization
 support tools chronologicalevolution Social Technology for Mass Collaboration and Self-Organization •Inspire•Enable•Empower crowdsourcing •Re-imagine •Transform •Improve Core Institutional Business Practices leadership management operations governance hiring budgeting resource allocation project management product development marketing and sales How Technology and Business Are Co-Evolving into the Future Organization
  • 43. 7SummitsCASE STUDY END RESULT: TOTAL OVERHAUL OF 25 CORE BUSINESS PRACTICES FOR SOCIAL NETWORKS
  • 44. 7SummitsSECTION_TITLE HOW ZAPPOS USED NETWORKS TO REIMAGINE THEIR WORKPLACE
  • 45. (cc) 2016 7Summits. Creative Commons. Some Rights Reserved. 7Summits 45 Social 
 Performance 
 Management Key Events • The emerging of tools to better monitor and guide our stakeholders • Growing number of orgs using process improvement using social business tools Why to Prioritize • More comprehensive and guided approach to ensuring performance results using network engagement • Shortest route to optimization and value creation
  • 46. (cc) 2016 7Summits. Creative Commons. Some Rights Reserved. 7Summits 46 Social HR
 and Sales Key Events • HR seeking to adapt and provide value in new operation environment • Sales processes move to social channels in most orgs Why to Prioritize • Better talent and resource management • Especially recruiting • Ability to meet customers and employees in the channels they use the most
  • 47. ‹#›Confidential For a strategic online community that drives high performance: http://7summitsinc.com