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Business Value of Social Software

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Socialtext CEO Eugene Lee explains the business value of Enterprise Social Software

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Business Value of Social Software

  1. 1. Enterprise Social Software Eugene Lee CEO Socialtext @eugenelee
  2. 2. Social Media is Great but… “ How can we collaborate with our customers when we can’t collaborate with ourselves?” - CEO, Marketing Agency http://www.flickr.com/photos/beigephotos/3144752365/
  3. 3. Social Software Platform Socialtext Dashboard Manage attention with personalized widget-based dashboards Socialtext Workspace Flexible collaboration with wiki workspaces and weblogs Socialtext People Discover connections with social networking for your people Socialtext Signals Simple sharing with social messaging for your people Web-Oriented Architecture Integrated User Experience Socialtext Desktop
  4. 4. From Friending to Insight The Depth of True Enterprise Social Software Who is working on what? Who worked on this before? Who should I be working with? Insight Who knows where something is? What are you working on? What have you learned? Who can help me? Context, Relevance, Updates Who knows what? Who works with whom? Who knows who knows what? Implicit Social Networking Who are you? Who do you know? Explicit Social Networking
  5. 5. Social Software Value Matrix Create new interactions Improve existing interactions Within a single silo Across multiple silos With customers and partners Business Innovation Organizational Transformation Business Model Transformation Operational Improvement Communications Improvement Partnership Improvement Operations Organization Strategy
  6. 6. Operations Culture Strategy Social Software Value Matrix Create new interactions Improve existing interactions Within existing silos Across multiple silos With customers and partners Business Innovation Organizational Transformation Business Model Transformation Operational Improvement Communications Improvement Partnership Improvement
  7. 7. Three Opportunity Areas Organizational Transparency Business Model Innovation Operational Improvement Create new interactions Improve existing interactions Within existing silos Across multiple silos With customers and partners <ul><li>Intranet 2.0 </li></ul><ul><li>Ideation/Innovation Space </li></ul><ul><li>Sales & Marketing Portal </li></ul><ul><li>Private Extranet </li></ul><ul><li>Customer/Partner Exchange </li></ul><ul><li>Event Space </li></ul><ul><li>Project Space </li></ul><ul><li>Department Space </li></ul><ul><li>Technical Knowledgebase </li></ul>
  8. 8. Keys to Success <ul><li>Strategy = Vision and roadmap for all three Opportunity Areas </li></ul><ul><li>Organizational Transparency typically yields broadest, fastest adoption </li></ul><ul><li>Business Model Innovation is typically the most difficult change organizationally </li></ul><ul><li>Operational Improvement very sticky, but typically has a slower adoption trajectory </li></ul>
  9. 9. Case Examples
  10. 10. Case Example: Acumen Fund Intranet 2.0 Create new interactions Improve existing interactions Within a single silo Across multiple silos With customers and partners Grantees Network Project Team Spaces
  11. 11. Case Example: OSISoft Support Team Knowledge- base Create new interactions Improve existing interactions Within a single silo Across multiple silos With customers and partners Customer- facing Knowledge- base Dialogue with Engineering
  12. 12. Case Example: Law Firm Client Service Team Spaces Create new interactions Improve existing interactions Within a single silo Across multiple silos With customers and partners Client collaboration Firm-wide Know-How repo
  13. 13. What About Microblogging? (ala Twitter)
  14. 14. External Use Cases http://www.flickr.com/photos/mdu2boy/437632262/
  15. 15. Talk/Tell http://www.flickr.com/photos/sundazed/2721894796/
  16. 16. Amplify http://www.flickr.com/photos/markusschoepke/245292284/
  17. 17. Listen http://upload.wikimedia.org/wikipedia/commons/thumb/2/2d/His_Master%27s_Voice.jpg/250px-His_Master%27s_Voice.jpg
  18. 18. Monitor http://www.flickr.com/photos/soldiersmediacenter/488224475/
  19. 19. Ask http://www.flickr.com/photos/kiranj_29/62734113/
  20. 20. Answer http://www.flickr.com/photos/vitorcastillo/2994723741/
  21. 21. Feedback http://www.flickr.com/photos/visualpanic/2695165112/
  22. 22. Converse http://www.flickr.com/photos/eye2eye/50892860/
  23. 23. Internal Use Cases ttp://www.flickr.com/photos/jbalazs/724615669/
  24. 24. Status Updates http://www.flickr.com/photos/60588258@N00/3226699355/
  25. 25. Ask http://www.flickr.com/photos/orsorama/138560428/
  26. 26. Share
  27. 27. Discover
  28. 28. In Between External and Internal http://www.flickr.com/photos/superciliousness/40279240/
  29. 29. Monitor
  30. 30. React http://www.flickr.com/photos/rickydiver/184712100/
  31. 31. Discuss http://www.flickr.com/photos/ghindo/1739299123/
  32. 32. Coordinate http://www.flickr.com/photos/chewonki_mcs/3111341032/
  33. 33. A transparent world Photo Credit: http://www.flickr.com/photos/e3000/1561440998/
  34. 34. Recommended Reading
  35. 35. Focus On People
  36. 36. Thank You

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