Doing Co-design: What, why, with whom and how

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Talk presented by Penny Hagen and Natalie Rowland for UX Australia 2013 in Melbourne.

In co-design those impacted by the proposed design are actively involved as partners in the design process. Co-design is being used in government, community and health sectors to extend traditional consultation methods and increase program reach and impact. Co-design approaches are also being used by corporates to engage internal stakeholders and customers, identify new service opportunities and improve existing ones. But what is it, why do it and how?

When ‘doing’ co-design, the role of the designer becomes one of facilitator: enabling participation, designing the right triggers, questions and scaffolds in which meaningful and effective participation can occur. Getting this right can be challenging and raise a few interesting questions along the way.

In this presentation we will share our approach to co-design developed over the last eight years working with a range of organisations in Australia and New Zealand. The presentation will draw upon case studies such as the design of HIV testing services with Australian men, the design of service strategies and mental health programs with young people and mental health professionals and an organisational wide co-design training for program for librarians, aimed at preparing them to become co-designers themselves.

The presentation will cover the key principles and framework we apply in designing co-design workshops, favourite activities for involving and priming groups of people for productive participation as well as tips and considerations for doing co-design in dynamic, sensitive and political situations.

We will also explore questions raised by co-design such as:

How creative can ‘users’ be?
What level of influence do ‘users’ have?
What happens to the expertise of the ‘designer’?
How far can we/should we take it?
How do you know when you (or the organisation you are working with) are ready adopt a co-design approach?

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Doing Co-design: What, why, with whom and how

  1. 1. @pennyhagen @redrollers DOING CO-DESIGNCO-DESIGN WHAT? A democratisation of the design process OING CO-DESIGN CO-DESIGN WHAT? A democratisation of the design process
  2. 2. design expertise? DOING CO-DESIGN
  3. 3. DOING CO-DESIGN user creativity
  4. 4. organisational readiness? DOING CO-DESIGN
  5. 5. DOING CO-DESIGNWHAT, WHY, WITH WHO AND HOW? @pennyhagen @redrollers
  6. 6. CO-DESIGN WHAT? UK Design Councils Double Diamond Design Process DISCOVER DEFINE DEVELOP DELIVER
  7. 7. CO-DESIGN WHAT? A democratisation of the design process
  8. 8. CO-DESIGN WHY? PRAGMATIC INNOVATION POLITICAL Users are experts of their own domain. Involving them is likely to accomplish a better outcome. Leads to new perspectives and alternate ways of doing things. People have the right to participate in the design of things that impact them. Adapted from Greenbaum, J., & Madsen, K. H. (1993). 'PD a personal statement'. Which describes three arguments for Participatory Design, pragmatic, theoretical and political. Source: Communications of the ACM. Special issue on graphical user interfaces: the next generation, 36(6), pp. 47. Adapted from Greenbaum, J., & Madsen, K. H. (1993). 'PD a personal statement'. Which describes three arguments for Participatory Design, pragmatic, theoretical and political. Source: Communications of the ACM. Special issue on graphical user interfaces: the next generation, 36(6), pp. 47.
  9. 9. CO-DESIGN WHY? PRAGMATIC INNOVATION POLITICAL Users are experts of their own domain. Involving them is likely to accomplish a better outcome. Leads to new perspectives and alternate ways of doing things. People have the right to participate in the design of things that impact them. Adapted from Greenbaum, J., & Madsen, K. H. (1993). 'PD a personal statement'. Which describes three arguments for Participatory Design, pragmatic, theoretical and political. Source: Communications of the ACM. Special issue on graphical user interfaces: the next generation, 36(6), pp. 47. Adapted from Greenbaum, J., & Madsen, K. H. (1993). 'PD a personal statement'. Which describes three arguments for Participatory Design, pragmatic, theoretical and political. Source: Communications of the ACM. Special issue on graphical user interfaces: the next generation, 36(6), pp. 47.
  10. 10. CO-DESIGN WHY? PRAGMATIC INNOVATION POLITICAL Users are experts of their own domain. Involving them is likely to accomplish a better outcome. Leads to new perspectives and alternate ways of doing things. People have the right to participate in the design of things that impact them. Adapted from Greenbaum, J., & Madsen, K. H. (1993). 'PD a personal statement'. Which describes three arguments for Participatory Design, pragmatic, theoretical and political. Source: Communications of the ACM. Special issue on graphical user interfaces: the next generation, 36(6), pp. 47. Adapted from Greenbaum, J., & Madsen, K. H. (1993). 'PD a personal statement'. Which describes three arguments for Participatory Design, pragmatic, theoretical and political. Source: Communications of the ACM. Special issue on graphical user interfaces: the next generation, 36(6), pp. 47.
  11. 11. CO-DESIGN WHY? PRAGMATIC INNOVATION POLITICAL Users are experts of their own domain. Involving them is likely to accomplish a better outcome. Leads to new perspectives and alternate ways of doing things. People have the right to participate in the design of things that impact them. Adapted from Greenbaum, J., & Madsen, K. H. (1993). 'PD a personal statement'. Which describes three arguments for Participatory Design, pragmatic, theoretical and political. Source: Communications of the ACM. Special issue on graphical user interfaces: the next generation, 36(6), pp. 47. Adapted from Greenbaum, J., & Madsen, K. H. (1993). 'PD a personal statement'. Which describes three arguments for Participatory Design, pragmatic, theoretical and political. Source: Communications of the ACM. Special issue on graphical user interfaces: the next generation, 36(6), pp. 47.
  12. 12. CO-DESIGN WHO?
  13. 13. CO-DESIGN HOW?
  14. 14. CO-DESIGN HOW? CO-DESIGN HOW?
  15. 15. CO-DESIGN TOOLS AND TECHNIQUES EVERYONE IS CREATIVE. WE JUST NEED TO PROVIDE THE RIGHT TOOLS AND SUPPORT LIZ SANDERS
  16. 16. CO-DESIGN TOOLS AND TECHNIQUES CO-DESIGN TOOLS AND TECHNIQUES
  17. 17. CO-DESIGN TOOLS AND TECHNIQUES CO-DESIGN TOOLS AND TECHNIQUES
  18. 18. CO-DESIGN TOOLS AND TECHNIQUES CO-DESIGN TOOLS AND TECHNIQUES
  19. 19. CO-DESIGN TOOLS AND TECHNIQUES CO-DESIGN TOOLS AND TECHNIQUES
  20. 20. CO-DESIGN TOOLS AND TECHNIQUES CO-DESIGN TOOLS AND TECHNIQUES
  21. 21. CO-DESIGN TOOLS AND TECHNIQUES CO-DESIGN TOOLS AND TECHNIQUES
  22. 22. CO-DESIGN TOOLS AND TECHNIQUES CO-DESIGN TOOLS AND TECHNIQUES SCAFFOLDS
  23. 23. CO-DESIGN ENGAGEMENT WHAT WHO design expertise? DOING CO-DESIGN CO-DESIGN WHO?
  24. 24. CO-DESIGN ENGAGEMENT WHAT WHO CO-DESIGN ENGAGEMENT WHAT design expertise? DOING CO-DESIGN CO-DESIGN WHO?
  25. 25. CO-DESIGN ENGAGEMENT WHAT WHO CO-DESIGN ENGAGEMENT WHAT design expertise? DOING CO-DESIGN CO-DESIGN WHO?
  26. 26. Co-designing youth mental health services with young people and mental health professionals CO-DESIGN Co-designing mental health services with young people and mental health professionals. CO-DESIGN Co-designing mental health services with young people and mental health professionals. Co-designing online youth mental health services with young people and mental health professionals
  27. 27. CO-DESIGN IMMERSE
  28. 28. CO-DESIGN IMMERSE
  29. 29. CO-DESIGN GENERATE Ideal Journey: Online Ideal Online Help Seeking Journey
  30. 30. Co-designing HIV testing services with Australian men. CO-DESIGN AFAO AUSTRALIAN FEDERATION OF AIDS ORGANISATIONS CO-DESIGN AFAO AUSTRALIAN FEDERATION OF AIDS ORGANISATIONS
  31. 31. CO-DESIGN SENSITISE
  32. 32. CO-DESIGN GENERATE
  33. 33. CO-DESIGN AUT LIBRARY Co-designing co-design with library staff.
  34. 34. CO-DESIGN IMMERSE
  35. 35. CO-DESIGN GENERATE
  36. 36. design expertise? CO-DESIGN SUMMARY FACILITATING ENGAGEMENT DESIGNING THE DESIGN PROCESS, SCAFFOLDS, TOOLS AND TRIGGERS UPSKILLING & CAPACITY BUILDING
  37. 37. design expertise? CO-DESIGN SUMMARY FACILITATING ENGAGEMENT DESIGNING THE DESIGN PROCESS, SCAFFOLDS, TOOLS AND TRIGGERS UPSKILLING & CAPACITY BUILDING
  38. 38. design expertise? CO-DESIGN SUMMARY FACILITATING ENGAGEMENT DESIGNING THE DESIGN PROCESS, SCAFFOLDS, TOOLS AND TRIGGERS UPSKILLING & CAPACITY BUILDING
  39. 39. design expertise? CO-DESIGN SUMMARY FACILITATING ENGAGEMENT DESIGNING THE DESIGN PROCESS, SCAFFOLDS, TOOLS AND TRIGGERS UPSKILLING & CAPACITY BUILDING
  40. 40. user creativity CO-DESIGN SUMMARY HOW CREATIVE CAN USERS BE? HOW MUCH INFLUENCE CAN USERS HAVE? IT DEPENDS...
  41. 41. user creativity CO-DESIGN SUMMARY HOW CREATIVE CAN USERS BE? HOW MUCH INFLUENCE CAN USERS HAVE? IT DEPENDS...
  42. 42. organisational readiness? CO-DESIGN SUMMARY A WILLINGNESS TO HAND OVER SOME CONTROL A DESIRE FOR CHANGE AN ABILITY TO RESOURCE IT A COMMITMENT TO FOLLOWING THROUGH
  43. 43. CO-DESIGN ENGAGEMENT WHAT WHO CO-DESIGN WHO? CO-DESIGN ENGAGEMENT WHAT
  44. 44. CO-DESIGN ENGAGEMENT WHAT WHO CO-DESIGN WHO? CO-DESIGN ENGAGEMENT WHAT MUTUAL FRAME
  45. 45. organisational readiness? CO-DESIGN SUMMARY A WILLINGNESS TO HAND OVER SOME CONTROL A DESIRE FOR CHANGE AN ABILITY TO RESOURCE IT A COMMITMENT TO FOLLOWING THROUGH
  46. 46. organisational readiness? CO-DESIGN SUMMARY A WILLINGNESS TO HAND OVER SOME CONTROL A DESIRE FOR CHANGE AN ABILITY TO RESOURCE IT A COMMITMENT TO FOLLOWING THROUGH
  47. 47. organisational readiness? CO-DESIGN SUMMARY A WILLINGNESS TO HAND OVER SOME CONTROL A DESIRE FOR CHANGE AN ABILITY TO RESOURCE IT A COMMITMENT TO FOLLOWING THROUGH
  48. 48. organisational readiness? CO-DESIGN SUMMARY A WILLINGNESS TO HAND OVER SOME CONTROL A DESIRE FOR CHANGE AN ABILITY TO RESOURCE IT A COMMITMENT TO FOLLOWING THROUGH
  49. 49. organisational readiness? CO-DESIGN SUMMARY A WILLINGNESS TO HAND OVER SOME CONTROL A DESIRE FOR CHANGE AN ABILITY TO RESOURCE IT A COMMITMENT TO FOLLOWING THROUGH
  50. 50. CO-DESIGN DOING CO-DESIGN ACKNOWLEDGE HOW YOUR CURRENT TOOLS AND METHODS ARE ALREADY DOING THE WORK OF BUILDING DESIGN CAPACITY IN OTHERS... AND CONSIDER, ARE THERE ANY OPPORTUNITIES TO EXTEND THE ROLE THAT USERS PLAY IN HELPING TO DEFINE THE PROBLEM OR THE SOLUTION IN YOUR PROJECTS? design expertise? DOING CO-DESIGN CO-DESIGN WHAT? A democratisation of the design process
  51. 51. CO-DESIGN DOING CO-DESIGN ACKNOWLEDGE HOW YOUR CURRENT TOOLS AND METHODS ARE ALREADY DOING THE WORK OF BUILDING DESIGN CAPACITY IN OTHERS... AND CONSIDER, ARE THERE ANY OPPORTUNITIES TO EXTEND THE ROLE THAT USERS PLAY IN HELPING TO DEFINE THE PROBLEM OR THE SOLUTION IN YOUR PROJECTS? design expertise? DOING CO-DESIGN CO-DESIGN WHAT? A democratisation of the design process
  52. 52. CO-DESIGN DOING CO-DESIGN ACKNOWLEDGE HOW YOUR CURRENT TOOLS AND METHODS ARE ALREADY DOING THE WORK OF BUILDING DESIGN CAPACITY IN OTHERS... AND CONSIDER, ARE THERE ANY OPPORTUNITIES TO EXTEND THE ROLE THAT USERS PLAY IN HELPING TO DEFINE THE PROBLEM OR THE SOLUTION IN YOUR PROJECTS? design expertise? DOING CO-DESIGN CO-DESIGN WHAT? A democratisation of the design process Thank you
  53. 53. CO-DESIGN REFERENCES Ingrid Burkett Co-designing for Social Good: The radical potential of co-design for civil society organisations https://secure.csi.edu.au/site/Home/Blog.aspx?defaultblog=https://blog.csi.edu.au/ 2013/02/co-designing-for-social-good-the-radical-potential-of-co-design-for-civil-society- organisations/ Don Lenihan and Lynelle Briggs Co-Design: Toward A New Service Vision http:// www.humanservices.gov.au/spw/corporate/publications-and-resources/resources/co-design- toward-a-new-service-vision-for-australia.pdf Health Codesign : A toolkit for co-design in healthcare http://www.healthcodesign.org.nz/ Penny Hagen et al. Participatory Design of evidence-based online youth mental health promotion, intervention and treatment. http://www.yawcrc.org.au/news/article/199# Liz Sanders Website: www.maketools.com Liz Sanders Book: Convivial Toolbox: Generative Research for the Front End of Design Liz Sanders Article: A Framework for Organising the Tools and Techniques of Participatory Design http://www.maketools.com/articles-papers/PDC2010ExploratoryFrameworkFinal.pdf 

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