Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Systems Thinking for Product Managers

Keynote for the Mind The Product Engage Conference in Hamburg, 28 April 2017

Systems Thinking for Product Managers

  1. 1. the Systems Thinking for Product Managers Johanna Kollmann | @johannakoll | MTP Engage 2017
  2. 2. “A system is a set of elements or parts often classified as its function or purpose.” that is coherently organized and inter-connected in a pattern or structure that produces a characteristic set of behaviors, Donella Meadows
  3. 3. HARD systems SOFT systems ! You can’t “fix”problems with systems thinking, instead there are “situations you could improve”. Peter Checkland
  4. 4. Systems exhibit purposeful behaviour over time. Systems get ‘soft’, unpredictable once humans are involved.
  5. 5. “Systems-based thinking is the process of understanding how things influence one another.  ! Then drawing on that knowledge to create efficiencies of process, infrastructure and communication.” Abby Covert
  6. 6. UNDERSTANDING CHANGING
  7. 7. UNDERSTANDING THE SYSTEM
  8. 8. Use this tool to help you think more systemically! THE ICEBERG MODEL EVENTS What is happening? PATTERNS OF BEHAVIOR What trends are there over time? SYSTEMS STRUCTURE How are the parts related? What influences the patterns? MENTAL MODELS What values, assumptions, + beliefs shape the system? IncreasingLeverage Download at: http://donellameadows.org/systems-thinking-resources/
  9. 9. Checkland’s ‘Rich Picture’ 1. Construction of the Humber Bridge (adapted from Stewart and Fortune, 1994)© The Open University 2. Distance Learning Situation © Wood-Harper et al, Information Systems Definition: The Multiview Approach, Blackwell Scientific Publications 1985
  10. 10. Checkland’s ‘Rich Picture’ Stakeholders Worldview Connections Conflicts
  11. 11. Facilitate a shared understanding: collaborate on mapping the system.
  12. 12. Customer journey maps Service blueprints System relationship maps
  13. 13. Models are the starting point to look at the situation, and see what change should be introduced, and how.
  14. 14. Use this tool to help you think more systemically! THE ICEBERG MODEL EVENTS What is happening? PATTERNS OF BEHAVIOR What trends are there over time? SYSTEMS STRUCTURE How are the parts related? What influences the patterns? MENTAL MODELS What values, assumptions, + beliefs shape the system? IncreasingLeverage Download at: http://donellameadows.org/systems-thinking-resources/
  15. 15. Measuring tools Custom analysis based on raw data Logging tools Dashboard (combined with qualitative research!)
  16. 16. 2 things to pay attention to in a system: 1) Stocks & Flows 2) Feedback loops
  17. 17. 1)Stocks & Flows inflow outflow information feedback, control stock Conversion, churn rates
  18. 18. 2)Feedback loops A feedback loop occurs when a change in something ultimately comes back to cause a further change in the same thing. Reinforcing Loop (positive loop) births/year population Population Growth Balancing Loop (negative or goal-seeking loop) heat Thermostat temperature target temperature temperature gap Viral engines of growth
  19. 19. By the time you see what is going on in a system, it has already happened - and you are already a step behind.
  20. 20. Look at systems behaviour over time, rather than focusing on single events. ! Spot trends, and ask: ‣What came before? ‣What might happen next?
  21. 21. Model systems through a collaborative process. Make changes in system behaviour visible. Look for trends, rather than focusing on single events.
  22. 22. CHANGING THE SYSTEM
  23. 23. Use this tool to help you think more systemically! THE ICEBERG MODEL EVENTS What is happening? PATTERNS OF BEHAVIOR What trends are there over time? SYSTEMS STRUCTURE How are the parts related? What influences the patterns? MENTAL MODELS What values, assumptions, + beliefs shape the system? IncreasingLeverage Download at: http://donellameadows.org/systems-thinking-resources/
  24. 24. Structure of information flows ‣How does information flow through the system? ‣What information is shown, how, and to whom? ‣Who can manipulate and control information? For reference: Donella Meadows, http://donellameadows.org/archives/leverage-points-places-to-intervene-in-a-system/
  25. 25. For reference: Donella Meadows, http://donellameadows.org/archives/leverage-points-places-to-intervene-in-a-system/ Rules of the system ‣Constraints, social rules, rules about roles of actors in the system ‣Who can take which actions? ‣How can actors in the system engage?
  26. 26. ‘Circles of Influence’mapping can change directly can influence outside of control/influence
  27. 27. Use this tool to help you think more systemically! THE ICEBERG MODEL EVENTS What is happening? PATTERNS OF BEHAVIOR What trends are there over time? SYSTEMS STRUCTURE How are the parts related? What influences the patterns? MENTAL MODELS What values, assumptions, + beliefs shape the system? IncreasingLeverage Download at: http://donellameadows.org/systems-thinking-resources/
  28. 28. Information flows are effective leverage points. Rules can facilitate and prevent change. Goals drive systems behaviour.
  29. 29. UNDERSTANDING CHANGING
  30. 30. Cynefin Framework|Dave Snowden http://cognitive-edge.com/ Donella Meadows Institute http://donellameadows.org/systems-thinking-resources/
  31. 31. say hi: @johannakoll THANKS MERCI DANKE

×