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Our hearts beat for people<br />UX research in agile contexts<br />Johanna Kollmann- @johannakoll<br />Agile UX & Research...
Research is the first thing to get compromised.<br />Photo byKristina Alexanderson http://www.flickr.com/photos/kalexander...
(Some) research methods<br />Quantitative<br />Qualitative<br />Contextual inquiry<br />Mental models<br />Interviews<br /...
Magic bullets?<br />Photo byEd Schipul http://www.flickr.com/photos/eschipul/4160817135/<br />
Working ahead & ‘sprint zero’<br />‘Case Study of Customer Input For a Successful Product’, Lynn Miller (2005)<br />
Make it a habit<br />‘5 Users every Friday’(case study by Tom Illmensee and Alyson Muff)<br /><ul><li>UX research as the b...
 Solution: get research into the natural rhythm of the Scrum teams</li></li></ul><li>A busy week!<br />Plan<br />(Tuesday/...
‘5 Users every Friday’ (case study by Tom Illmensee and Alyson Muff)<br /><ul><li> Collaborate on the research goals with ...
 Simple template
 Generative AND evaluative
 Recruiting participants way in advance
 Low-cost ‘lab’: a meeting room with observers sitting around the table
 Grabbing people in the wild
 Low-fi reporting</li></li></ul><li>
How it works at TheLadders.com<br /><ul><li>Every other week (2 weeks sprints)
 Use whatever is ready
 Limited to maximum of 3 participants
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Our hearts beat for people: UX research in agile contexts.

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An overview of techniques and approaches to ensure UX research happens in agile contexts.

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Our hearts beat for people: UX research in agile contexts.

  1. 1. Our hearts beat for people<br />UX research in agile contexts<br />Johanna Kollmann- @johannakoll<br />Agile UX & ResearchThingMeeupt, 24 August 2011<br />Photo by NASA Marshall Space Flight Center http://www.flickr.com/photos/28634332@N05/4864418222/ <br />
  2. 2. Research is the first thing to get compromised.<br />Photo byKristina Alexanderson http://www.flickr.com/photos/kalexanderson/5421517469/<br />
  3. 3. (Some) research methods<br />Quantitative<br />Qualitative<br />Contextual inquiry<br />Mental models<br />Interviews<br />Diary studies<br />Surveys<br />Interviews<br />Generative<br />Usability testing<br />Moderated card sort<br />Wizard of Oz<br />Automated card sort<br />Surveys<br />Automated studies<br />Analytics<br />A/B Testing<br />Multi-variant testing<br />Evaluative<br />Adapted from figures by Janice Fraser, Nate Bolt, Christian Rohrer<br />
  4. 4. Magic bullets?<br />Photo byEd Schipul http://www.flickr.com/photos/eschipul/4160817135/<br />
  5. 5. Working ahead & ‘sprint zero’<br />‘Case Study of Customer Input For a Successful Product’, Lynn Miller (2005)<br />
  6. 6. Make it a habit<br />‘5 Users every Friday’(case study by Tom Illmensee and Alyson Muff)<br /><ul><li>UX research as the bottleneck
  7. 7. Solution: get research into the natural rhythm of the Scrum teams</li></li></ul><li>A busy week!<br />Plan<br />(Tuesday/Wednesday)<br />Recommend<br />(Monday/Tuesday)<br />Prepare<br />(Wednesday/Thursday)<br />Analysis<br />(Friday/Monday)<br />Test<br />(Friday!)<br />
  8. 8. ‘5 Users every Friday’ (case study by Tom Illmensee and Alyson Muff)<br /><ul><li> Collaborate on the research goals with the team
  9. 9. Simple template
  10. 10. Generative AND evaluative
  11. 11. Recruiting participants way in advance
  12. 12. Low-cost ‘lab’: a meeting room with observers sitting around the table
  13. 13. Grabbing people in the wild
  14. 14. Low-fi reporting</li></li></ul><li>
  15. 15. How it works at TheLadders.com<br /><ul><li>Every other week (2 weeks sprints)
  16. 16. Use whatever is ready
  17. 17. Limited to maximum of 3 participants
  18. 18. Validate and iterate</li></li></ul><li>How many people do you need to see bumping their head?<br />Photo bySteve Clark http://www.flickr.com/photos/askclark/3698813123/<br />
  19. 19. So what about personas?<br />Persona and Empathy Map: Design Jam London 3. <br />Team: Alison, Tarun, Jill, Venu and Mariana<br /> http://djlon0304.tumblr.com/page/2<br />
  20. 20. Story mapping as research activity<br />Photo by Anders Ramsay, http://bit.ly/hlHgZd<br /><ul><li>‘Pair interviewing’
  21. 21. Outcome: feature cards
  22. 22. Details on Anders Ramsay’s blog:http://bit.ly/hlHgZd</li></li></ul><li>Top tips 2007 - 2011<br /><ul><li> Prototype! Prototype! Prototype!
  23. 23. State your hypothesis – what do you want to find out or validate?
  24. 24. Combine generative + iterative
  25. 25. Triangulate and consider remote methods
  26. 26. Recruiting is a b*tch
  27. 27. Involve the team
  28. 28. Do it RITE
  29. 29. Practice, learn and iterate</li></li></ul><li>Steve Blank, The Four Steps to the Epiphany<br />
  30. 30. A selection of resources<br /><ul><li> ‘Case Study of Customer Input For a Successful Product’, Lynn Miller (2005)
  31. 31. ‘5 Users every Friday’, Tom Illmensee and Alyson Muff, Agile 2009 Proceedings
  32. 32. ‘Paired Interviews – applying pair programming thinking to user research’, Anders Ramsay,http://bit.ly/hlHgZd
  33. 33. ‘Beyond Staggered Sprints: Integrating User Experience and Agile’, Jeff Gothelf, http://slidesha.re/9Pq3qb
  34. 34. ‘Designing the user experience in an agile context’, Johanna Kollmann, http://bit.ly/p3NmWI</li></li></ul><li>Thank you<br />All the practitioners who share their learnings.<br />The Balanced Team. Desiree Sy. Jeff Patton. Anders Ramsay. Jeff Gothelf & Will Evans. Tom Ilmensee. <br />Jeff Van Campen for organising this event with me, and Fortune Cookie for hosting and sponsoring.<br />

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