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Social Media for Speakers

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Presentation with Doug Devitre at the National Association of Speakers St Louis chapter meeting March 2011

Presentation with Doug Devitre at the National Association of Speakers St Louis chapter meeting March 2011

Published in Technology , Business
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  • Whitney Hess, a user experience designer, attending a session
  • Scott Berkun
  • http://www.sapweb20.com/blog/powerpoint-twitter-tools/
  • Preserve your brandEasy to remember and to sayMakes your more professionalDoesn’t cost muchIsn’t hard to setup
  • Change look and feel of site
  • Put this on your business card
  • http://oneforty.com/blog/explore-the-twitterverse-console/ Brian Solis efforts to keep up
  • This is the real Shaq’s vehicle when it was parked outside my building in August 2010.
  • Late to the Internet, Conan built up his concert series online and never used traditional advertising to sell out his shows in 2010.
  • Playboy founder Hugh Hefner also proposed to his latest wife in December 2010 over Twitter.
  • Uses Twitter and Facebook to notify its customers where the truck will be selling its cupcakes in the Denver metro area – A lot cheaper than other forms of advertsing
  • Fake site after all the iPhone 4 launch problems
  • Paul Chambers Tweeted that he wanted to blow up an airport in the UK and was jailed and fined for his remarks. His situation spawned a rash of tweets with “I am Spartacus” hastag, playing off the Kubrick scene where a bunch of fellow slaves refused to give up his identity by all claiming they were Spartacus.
  • An american was arrested in Egypt and sent this single Tweet, and within hours the State Department was getting him freed.
  • http://www.nytimes.com/2011/02/13/jobs/13career.html?_r=1
  • Use this site to check to see if your domain name, facebook user ID and other identities are already taken at more than 300 different services
  • Put screen shot here about finding people and also using Twitter seach function
  • Backchannelbook.com

Transcript

  • 1. Revenge of the Nerds:How Doug and David use social media
    David Strom, david@strom.com
    Doug Devitre, dougdevitre@gmail.com
  • 2.
  • 3. Agenda
    The backchannel has arrived
    Domains, anyone?
    Using email more effectively
    Doing more with LinkedIn
    Twitter for business
    Facebook for speakers
    Tools you should know about
  • 4. The future is here now
    Whitney Kess vs. Guy Kawasaki at SXSW/Austin 2009
    Wow @guykawasaki is being a total dick. Is he always like this? #sxsw
    Been a big week: called a dick at SXSW, spammer all over the world
  • 5.
  • 6. Is this familiar?
  • 7. New audience guidelines
    Tweet unto others as you would have them Tweet unto you
    Be accurate
    Say something good before bad
    Follow your Twitterstream
  • 8. It is about conversations
    Speaking isn’t a one-time event
    Attract Twitter followers before your speech
    Get to know your audience’s interests
    Write/speak once, publish many times (blog, Twitter, Email, YouTube)
    Set up a Web site for each speech
  • 9. http://www.sapweb20.com/blog/powerpoint-twitter-tools/
  • 10. Become master of your domain
    No, not that kind of domain!
    10
  • 11. From Scott “Nametag guy”
    On your products, you should cross-sell your website. Throughout your website, you should cross-sell your workshops. In your workshops, you should cross-sell your teleconferences. During your telecons, you should cross-sell your ezine. In your ezine, you should cross-sell your products….
    See the pattern? Everything should reference something else!
  • 12. Why a domain?
    It is all about branding!
    12
  • 13. Bad domain name choices
  • 14. 14
  • 15. Your blog is your domain!
    15
    Wordpress.com
  • 16. 16
  • 17. 17
  • 18. 18
  • 19. Effective Emails
    Start a mailing list!
    Beef up your .sig
  • 20. Set up a mailing list to send out regular information to your clients
    Free: Google Groups
    Cheap: Mailman on EMWD.com ($4/mo)
    Expensive: ConstantContact.com ($30/mo and up)
  • 21. Constant Contact
  • 22.
  • 23. Doug’s email .sig
    http://feeds.feedburner.com/dougdevitredelivers/
    http://www.facebook.com/DougDevitreDelivers
    http://twitter.com/dougdevitre
    http://www.linkedin.com/in/dougdevitre
    http://delicious.com/dougdevitre
    http://www.flickr.com/photos/dougdevitre/
    http://www.youtube.com/user/MoveWithDoug#grid/user/693B4FC6D5BE8084
  • 24.
  • 25. Answers (and asking questions)
    Joining groups
    Adding your clients and audience members to engage them after the speech
    Connecting to Tripit and Slideshare at a minimum to link trips and ppt's to your profile
    Put the LinkedIn URL on your business card and in your email sigs
  • 26.
  • 27. List your Web sites
    Use the “other” choice
    Also can put a 4th in “Interests”
    This is what it will look like on screen:
    27
  • 28. 28
  • 29.
  • 30. Claim a Public Profile URL
    30
  • 31.
  • 32. Finally: make LinkedIn a daily habit
    Look for new postings on your groups
    See new connections with your network
    To tweak your profile and add new presentations
    To update your status with noteworthy activities, meetings, or speeches
    32
  • 33. Payment Gadgets
  • 34. 34
  • 35. 35
    Twitter has lots of business purposes
    Instant FAQ
    Customer acquisition
    Focus groups on the cheap
    Problem resolution
    Soapbox
  • 36.
  • 37. 37
  • 38. 38
    But who really is “the real Shaq”
  • 39. 39
  • 40. 40
  • 41. 41
  • 42. 42
  • 43. 43
  • 44. 44
  • 45. 45
  • 46. 46
  • 47. 47
    Twitter for instant notification
  • 48. 48
  • 49. 49
  • 50. 50
  • 51. 51
  • 52. 52
  • 53. 53
  • 54. 54
  • 55. 55
    Good places to start learning
    http://www.cio.com/article/492019/Twitter_Bible_Everything_You_Need_To_Know_About_Twitter
  • 56. 56
  • 57. 57
    Key Twitter To-dos
    Follow the right people in your industry
    Don’t get too caught up in tweeting your every movement
    Look at what businesses are doing with it
    Use it to start conversations with people you want to get to know
  • 58. 58
    How not to use Twitter!
  • 59. What to Tweet?
    When and where you are speaking
    What you have read that you want to share with others
    Something you post on your blog
    A link to a Web site that you find interesting
    59
  • 60. 60
  • 61. 61
  • 62. 62
    How to get arrested for your tweets and pay thousands in fines
  • 63. 63
  • 64. 64
    “Motrin Moms”
  • 65. 65
    Other no-nos
    Keep politics, religion and sex out
  • 66.
  • 67.
  • 68. Facebook “marriage”
    68
  • 69. 69
  • 70. Wordpress ==>> Facebook
  • 71.
  • 72.
  • 73.
  • 74.
  • 75. Tools
  • 76. 76
  • 77.
  • 78.
  • 79. 79
  • 80. 80
  • 81. WeFollow.com
    81
  • 82. 82
  • 83. 83
  • 84. 84
  • 85. 85
  • 86. 86
  • 87. 87
  • 88. 88
  • 89.
  • 90.
  • 91. 91
  • 92. NSA STL Web site
  • 93.
  • 94. David’s business card
    94
  • 95. Recommended books
    Social Marketing for Business Customers
    Tweets from Tahrir
    Twitterville
    Twitter for Dummies
    The Backchannel Book
    Facebook Marketing for Dummies
    95
  • 96. 96
  • 97. Egypt’s revolution as it unfolded in the words of the people who made it possible, a new book from OrBooks.com coming later in March!
  • 98. 98
    Twitter books
  • 99. 99