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Social media speaker series Part 1


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Social media is not a replacement of previous forms of communication. Keep doing those things you used to do, social media is just another tool. The strength of social media is that it can empower your audiences to participate in your communication and brand development….hopefully in a good way.

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Social media speaker series Part 1

  1. 1. NAHO Speaker Series Social Media Part 1 An Introduction Mark Buell & Trevor Eggleton December 15, 2011
  2. 2. Today’s Agenda <ul><li>Overview: What is social media? </li></ul><ul><li>Social media platforms. </li></ul><ul><li>How do I get started? </li></ul><ul><li>Strategy development. </li></ul><ul><li>Case Study </li></ul><ul><li>Other? </li></ul>
  3. 3. Objectives <ul><li>How to use social media wisely </li></ul><ul><li>Create communities of interest/champions. </li></ul><ul><li>Consistent messaging. </li></ul><ul><li>Other? </li></ul>
  4. 5. What is Social Media? <ul><li>Broadly speaking, it’s: </li></ul><ul><li>Building communities. </li></ul><ul><li>Tapping into the potential of large groups of like-minded people. </li></ul><ul><li>Making the world smaller. </li></ul>
  5. 6. This is what social media really is:
  6. 7. 'There's a plane in the Hudson.  I'm on the ferry going to pick up the people.  Crazy.‘ - Janis Krums via Twitter
  7. 8. A voice… Just broke my phone. Help me out, @telus. The #worstservice is @Telus stuck in a contract ! The future is not friendly #telus #telusstinks Kudos to Claire at the Metrotown @TELUS store. Fantastic service. Thanks! A thought about Laurier bike lane: it should be a bike lane from 6-9 am & 3-6 pm & parking rest of the time. #ottcity #ottawa @trevoreggleton How do you find the intersection treatments and signal timing along the route? @Hwy418 Pretty good, so long as you keep a decent speed. It's incentive. I like the green corridors at intersections. A reminder to cars.
  8. 9. <ul><li>Five Things Social Media is Not! </li></ul>
  9. 10. 1. Easy
  10. 11. 2. About Technology
  11. 12. 3. Free
  12. 13. 4. For Everyone.
  13. 14. 5. This…
  14. 15. Who uses Social Media?
  15. 16. What are they Using?
  16. 18. Some Key Social Platforms
  17. 19. Listening <ul><li>Free and $$$ tools. </li></ul>
  18. 20. What are people talking about on-line? Google Insights for Search What are people talking about on Twitter? Twitter search Twitter realtime Twitscoop On Blogs? Google blogs Blog pulse Technocrati
  19. 21. Blogs or Somebody else’s Your own
  20. 22. Micro-blogging
  21. 23. Social Networking
  22. 24. Social Networking
  23. 25. Video Sharing
  24. 26. SlideShare
  25. 27. Wikis
  26. 28. What to use when?
  27. 30. Web Presence
  28. 31. Evaluation
  29. 32. Evaluation
  30. 33. Welcome to your world <ul><li>Not just the teens </li></ul><ul><li>Not just the “geeks” </li></ul><ul><li>Not just the Net generation </li></ul><ul><li>Not just the summer student </li></ul><ul><li>Not just the Communications Officer </li></ul>
  31. 34. Who are Aboriginal Peoples? <ul><li>48 per cent of the FN/I/M population is aged 24 and under compared to 31 per cent of the non-Aboriginal population. </li></ul><ul><li>Half of the: >Inuit population is 22 & younger >First Nations population is 25 & younger >Métis population is 30 & younger </li></ul>
  32. 35. What is could be… <ul><li>Volunteer engagement. </li></ul><ul><li>Awareness raising. </li></ul><ul><li>Public education . </li></ul><ul><li>Fundraising. </li></ul><ul><li>Other? (a specific project?) </li></ul>
  33. 36. And have fun with it! <ul><li> Thank you. </li></ul><ul><li> Mark E. Buell Trevor Eggleton </li></ul><ul><li> E-mail: E-mail: </li></ul><ul><li> Twitter: @mebuell Twitter: @trevoreggleton </li></ul>