Social Media for Artistic People

631 views

Published on

What’s the difference in websites, blogs and social networks and
which ones should I use? Explore the advantages and interactions of all methods.

Published in: Education, Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
631
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
3
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Social Media for Artistic People

  1. 1. Social Media for Artistic People<br />The basics for marketing yourself online.<br />By Tim Vahsholtz<br />Available on slideshare.net<br />
  2. 2. Social Media for Artistic People<br />The basics for marketing yourself online.<br />By Tim Vahsholtz<br /><ul><li> Pencil artist
  3. 3. TV Producer, Production
  4. 4. Sound Engineer
  5. 5. Marketing Background
  6. 6. Photographer
  7. 7. programmer, designer </li></li></ul><li>Media and Marketing<br />
  8. 8. Social Media:<br />Quick to start<br />Doesn’t cost much<br />Instant Interactivity<br />Easier to find you in search engines<br />First mover advantage<br />Hubspot.com<br />
  9. 9. The Short List:<br />• Email account<br />• Facebook<br />• Website<br />• Twitter<br />• Linked In<br />
  10. 10. The Short List:<br />Tie as many of these together as possible:<br />tim@shutterthat.com<br />Facebook.com/shutterthat<br />Shutterthat.com<br />Twitter.com/shutterthat<br />
  11. 11. Email account<br /><ul><li> Email
  12. 12. Calendar
  13. 13. Documents
  14. 14. Photos (Picasa)
  15. 15. Google +</li></li></ul><li><ul><li> Create Profile
  16. 16. Add Friends
  17. 17. Create Artist Page
  18. 18. Add photos
  19. 19. Add Content</li></li></ul><li><ul><li> Your Profile is not your Page
  20. 20. People send you a “Friend Request”
  21. 21. People “LIKE” your Page</li></li></ul><li><ul><li>Profiles are more personal.
  22. 22. Pages are more focused on business.</li></li></ul><li>
  23. 23. Pages:<br /><ul><li> Allow anyone to click “like” at anytime, without being your friend first.
  24. 24. Allow you to create events, i.e., this marketing workshop.
  25. 25. Allow you to keep your personal life to your profile.
  26. 26. Have no restrictions on number of followers.
  27. 27. Allow others to administrate the page and add or change content.
  28. 28. Anyone can suggest your page to their friends.</li></li></ul><li><ul><li> Groups
  29. 29. Usernames</li></li></ul><li>Website<br />
  30. 30. Website<br /><ul><li>Domain
  31. 31. Hosting
  32. 32. Layout</li></li></ul><li>Website<br />Thing to consider:<br /><ul><li> Your initial involvement
  33. 33. How often you want to, or are able to, update
  34. 34. Your budget</li></li></ul><li>Website: DIY<br /><ul><li> WIX
  35. 35. web.com
  36. 36. blogspot.com</li></li></ul><li>Website: DIY<br /><ul><li> FREE or low cost
  37. 37. Domain name limited
  38. 38. Limited customization
  39. 39. Most are not mobile friendly</li></li></ul><li>Wordpress.org<br />Wordpress:<br /><ul><li> More customization
  40. 40. Easy to update content
  41. 41. Customizable theme
  42. 42. Multiple Plugins
  43. 43. Mobile layout / themes</li></li></ul><li>
  44. 44.
  45. 45.
  46. 46.
  47. 47. Content<br />
  48. 48. THE PYRAMID OF CONTENT<br />
  49. 49. Website: <br />Your portal of everything about you and your art.<br />Facebook: <br />A more recent representation.<br />Twitter: <br />What is happening right now.<br />
  50. 50. Twitter is a 140 character or less statement, invitation, promotion, or referral.<br />Anyone can follow you on Twitter.<br />Twitter is public.<br />Twitter is immediate.<br />Twitter can be long lasting! <br />
  51. 51. You can follow a group or stream by knowing the #hashtag.<br />#followfriday<br />#musicmonday<br />#arwx<br />Twitter is a great way to build a fanbase outside your area.<br />
  52. 52.
  53. 53. Content<br /><ul><li> Bio, contact info
  54. 54. Photos of your work
  55. 55. How to articles </li></li></ul><li>Content<br />The key to success is to add relevant content and keep that content updated.<br />
  56. 56. Other sites and resources:<br /><ul><li> Photo sites like Flickr or Picasa
  57. 57. Linked In
  58. 58. Esty</li></li></ul><li>Flickr:<br /><ul><li> Photo sharing site
  59. 59. Tag and link your photos to bring traffic to your website and boost your Google ranking.</li></li></ul><li>Linked In<br /><ul><li> Networking site
  60. 60. Focuses more on professional relationships and connections.</li></li></ul><li>
  61. 61. Social Media for Artistic People<br />The basics for marketing yourself online.<br />By Tim Vahsholtz<br />
  62. 62. <ul><li> Photography
  63. 63. Website Design
  64. 64. Media Production, video, audio and print
  65. 65. Facebook / Social sites set up and maintenance</li></li></ul><li>$25 off any service or project<br />

×