This document appears to be an assignment from a student named Casey Madsen about creating an online dating application called MateFinder. It includes research on how technology can help people find love and addresses topics like loneliness. It also documents Casey's process for naming, branding, designing a logotype, and planning the social media and website layout for MateFinder. The goal of the project is to use technology to help people find romantic partners.

1. Love via technology Casey Madsen
FA102a, Research and Brand Development

2. Love via technology Casey Madsen
Assignment One, Research
“Can technology help us find love?”
http://www.kurzweilai.net/can-technology-help-us-find-love

3. Love via technology Casey Madsen
Assignment One, Research
“…loneliness is an important
issue. Eliminating disease,
poverty, death only deals with
the lower rungs of Maslow’s
hierarchy of needs.”
http://www.kurzweilai.net/can-technology-help-us-find-love

4. Love via technology Casey Madsen
Assignment One, Research
“Contemporary theoretical perspectives allow
us to advance our understanding of how the
age-old process of mate-finding is transformed
through online strategies and behaviors.”
http://onlinelibrary.wiley.com/doi/10.1111/j.1083-6101.2006.00020.x/full
Photo Source: http://tipsofdivorce.com/common-obstacles-
to-online-dating-success/

5. Love via technology Casey Madsen
Assignment One, Research
“Online dating can be very fun, as long as you take
the positive step so you can eliminate the negative
ones that come into your life.”
http://www.huffingtonpost.com/david-wygant/why-isnt-online-dating-working-for-you_b_5760432.html
http://www.midlifebachelor.com/askmlb/when-to-take-
down-your-online-dating-profile.html

6. Love via technology Casey Madsen
Assignment One, Description of Future Product or Service
Love via technology

7. Love via technology Casey Madsen
Assignment Two, Naming Process
Mate Finding
MateFinder
Find Your Mate
M8
Date
Date Smart
Impressive
ImpressMEnow
Luck
Lucky
Final choice
MateFinder
Name Justification
Self-explanatory, catchy, simple

8. Love via technology Casey Madsen
Assignment One, Brand Character Diagram
Character/Persona Tone
Inviting
Romantic
Attentive
Enchanting
Personal
Direct
Innovative
Effortless
Language Purpose
Fun
Simple
Intriguing
New
Engage
Enable
Locate
Entertain
MateFinder

9. Love via technology Casey Madsen
Assignment Three, Logotype Research, Intriguing

10. Love via technology Casey Madsen
Assignment Three, Logotype Research
http://www.gotinder.com http://www.heineken.com http://www.fritolay.com

11. Love via technology Casey Madsen
Assignment Three, Finished Logotype

12. Love via technology Casey Madsen
Assignment Four, Social Media Branding, Research
Reference Product Pages
Tinder: https://www.facebook.com/tinder
Collegefession: https://www.facebook.com/collegefession/info
Cosmopolitan Magazine: https://www.facebook.com/Cosmopolitan/info

13. Love via technology Casey Madsen
Assignment Four, Social Media Branding, Creating Community
Methods to generating activity
• Word of mouth
• Texting friends
• Tweeting from my personal Twitter
• Promoting on my personal Facebook

14. Love via technology Casey Madsen
Assignment Four, Social Media Branding, Facebook Pages

15. Love via technology Casey Madsen
Assignment Four, Social Media Branding, Facebook Pages

16. Love via technology Casey Madsen
Assignment Four, Social Media Branding, Facebook Pages

17. Love via technology Casey Madsen
Assignment Four, Webpage Layout Research for Wireframes
www.tinder.com

18. Love via technology Casey Madsen
Assignment Four, Webpage Layout Research for Wireframes
http://www.heineken.com/us/Home.aspx

19. Love via technology Casey Madsen
Assignment Five, Wireframe
About About
Us News Merchandise FAQ Careers
Logotype
About
Short
About
Description
Facebook
About
About
Twitter
About
Blog
Photo with Tagline Text