Twitter for Beginners
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Learn how to prepare and create an optimized Twitter profile that will maximize your social media marketing. Twitter networking tips are included.
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Twitter for Beginners
- 2. A to Z Social Media and Content Management for Businesses. We also offer training and consulting. We’ll show you how to set up your social media network, a blog and start publishing and networking! Social Media & Content Marketing Services Get Help www.crackerjackscribe.com
- 3. crackerjackscribe.com CJS Media Online Marketing Academy Social Media and Content Marketing Courses PRE-ENROLLMENT NOW OPEN
- 4. crackerjackscribe.com CJS Media Online Marketing Academy Social Media and Content Marketing Courses Crackerjackscribe.com/Academy
- 6. What is Twitter? It’s not about knowing what someone had for lunch anymore
- 7. What is Twitter? It’s a social media platform, where you can find news, and information refined to your tastes or interests, connect with like-minded individuals, network for business or other reasons, promote your brand, spread your message, keep up on interesting people … and once in awhile know what someone had for lunch...
- 8. Why Twitter for Business?
- 9. It's a Top Social Media Site ✴ More than 320 million MAU ✴ Rapid Fire Networking ✴ Great for SEO
- 10. More benefits... ✴ Get real-time intelligence on competitors ✴ Create targeted audience lists ✴ Great source for industry news & updates
- 11. Even more ... ✴ Use as customer service portal ✴ Monitor your brand reputation ✴ Broadcast live video with Periscope
- 12. Twitter Profile How to Create a
- 13. Preparation
- 15. Twitter Profile Keywords Bio: 160 characters
- 16. Twitter Profile Keywords Bio: 160 characters URL: Company site
- 17. Twitter Profile Keywords Bio: 160 characters URL: Company site Profile photo: 400px by 400px
- 18. Twitter Profile Keywords Bio: 160 characters URL: Company site Profile photo: 400px by 400px Header Image: 1500px by1500px
- 19. @username Twitter Profile Your user name should be consistent with your branding
- 20. @CJSSocialMedia Twitter Profile You can also use keywords
- 22. crackerjackscribe.com Clear call to action with link, and alternate handle for support Eye catching cover photo
- 24. crackerjackscribe.com Great cover photo But no follow up CTA or link to contest
- 25. Let’s Set Up Your Twitter Profile
- 27. crackerjackscribe.com If your chosen handle is not available Twitter will give suggestions
- 28. crackerjackscribe.com You'll be prompted to tailor interests which will helps Twitter suggest connections
- 29. If you haven't done it yet, click on the camera icon to upload or change your photo
- 31. crackerjackscribe.com Access your settings to change your photo and other options. For now, click view profile.
- 32. crackerjackscribe.com Click on edit profile Twitter prepares your first tweet or you can write your own. But better to wait till your profile is ready.
- 34. crackerjackscribe.com Save changes before adding a header photo
- 35. After uploading a header image You can reposition and scale it Don't forget to apply changes
- 36. crackerjackscribe.com Your Twitter page is ready!
- 37. crackerjackscribe.com Let's work on your page background
- 38. In the next step, you can choose a ready-made theme or customize the color of your page and links by choosing the options at the bottom. Background images don’t show up on your profile or home page, but can be seen by other users who view your Twitter detail page.
- 41. Your first Tweet can happen from your profile page
- 42. Tweet tips Use the 4:1 ratio — for every four messages you share, only one should be promotional. Remember, people are on social media to socialize, be entertained, or find useful or educational information. So send out something humorous, or inspirational once in a while! Use hashtags-- # -- for discovery.
- 43. crackerjackscribe.com Send your tweet now, or use the Buffer tool, to schedule for later
- 44. You can also send a tweet from your homepage
- 45. Or by clicking on the compose button in the upper right corner
- 46. crackerjackscribe.com Add photos, and your location if you wish
- 48. Wait, there's more tips!
- 49. But first, I want to remind you about ...
- 50. CJS Media Online Marketing Academy Social Media and Content Marketing Courses CrackerjackScribe.com/Academy
- 51. CJS Media Online Marketing Academy Affordable online courses that you can complete at you own pace. Our first 3-Level Course, Facebook for Real Estate, begins soon. However, any business owner would benefit from our e- courses. Sign up today and you’ll get 20% off all three levels! CrackerjackScribe.com/Academy
- 52. Tips to Quickly Grow Your Twitter Fan Base
- 53. • Connect via email contacts, and LinkedIn • Follow an industry leader, and follow their lists, and followers • Follow users recommended by Twitter • Put your Twitter handle on your blog, Website, and other social media profiles • Add your Twitter handle to your business cards • Add a link to your Twitter profile on your email signature • Follow at least 10 people a day • Retweet other users' tweets • Most importantly: engage Grow Your Twitter Base
- 54. Congratulations! You’ve Got Your Twitter Page Set up, and are ready to network with Tweets!
- 55. Get Social Media Marketing Advice Sign up to get free social media and content marketing advice from Crackerjack Scribe. You’ll get weekly emails with articles on how to set increase customer connections on the Web. SIGN UP TODAY
- 56. Thank You!
Editor's Notes
- Hi, this is Laura Tate of Crackerjack Scribe, and in this presentation, I’ll be showing you how to set up a Twitter page, optimize your profile, and post your first Tweet. I’ll also show you how to quickly grow your follower base, and share some cool resources and tools to maximize your reach.
- Before we get started, I want to let you know about our social media and content marketing services for small to medium sized businesses. If you need help in setting up your social media network, blog, or Website, or would like one-on-one training, give us a call at 323-205-6436 or visit crackerjackscribe.com.
- These will be affordable, online courses that you can complete at you own pace at home. All you need is a computer or smart pad, or even a smartphone, and an Internet connection. Our first 3-Level Course, Facebook for Real Estate, begins in the fall, and is targeted toward Real Estate Professionals. However, any business owner would benefit from the course. Sign up today and you’ll get 20% off all three levels! Sign up and enter the promo code: #CJSMediaPromoFB.
- These will be affordable, online courses that you can complete at you own pace at home. All you need is a computer or smart pad, or even a smartphone, and an Internet connection. Our first 3-Level Course, Facebook for Real Estate, begins in the fall, and is targeted toward Real Estate Professionals. However, any business owner would benefit from the course. Sign up today and you’ll get 20% off all three levels! Sign up and enter the promo code: #CJSMediaPromoFB.
- Some people who are not super familiar with Twitter may have some preconceptions about what exactly is Twitter, and what is a tweet.
- It’s a social media platform, where you can find news, and information refined to your tastes or interests, connect with like-minded individuals, network for business or other reasons, promote your brand, spread your message, keep up on interesting people … and once in awhile know what someone had for lunch.
- And why would you want to use Twitter for your business? Following are a few reasons …
- Benefits: easy to compose and send messages; rapid fire ability to connect with others; can create targeted audience lists; great source for industry news and updates; ideal for mobile use; can expand reach with targeted ads; access high-profile people; increase brand awareness; get real-time intelligence on competitors; use it as a customer service portal; monitor your brand reputation; run targeted campaigns and contests; broadcast live video with Periscope; increase SEO (Twitter posts are indexed in Google’s search engine).
- Benefits: easy to compose and send messages; rapid fire ability to connect with others; can create targeted audience lists; great source for industry news and updates; ideal for mobile use; can expand reach with targeted ads; access high-profile people; increase brand awareness; get real-time intelligence on competitors; use it as a customer service portal; monitor your brand reputation; run targeted campaigns and contests; broadcast live video with Periscope; increase SEO (Twitter posts are indexed in Google’s search engine).
- Benefits: easy to compose and send messages; rapid fire ability to connect with others; can create targeted audience lists; great source for industry news and updates; ideal for mobile use; can expand reach with targeted ads; access high-profile people; increase brand awareness; get real-time intelligence on competitors; use it as a customer service portal; monitor your brand reputation; run targeted campaigns and contests; broadcast live video with Periscope; increase SEO (Twitter posts are indexed in Google’s search engine).
- The first thing we’ll learn is how to set up, and optimize your Twitter profile. Before you start, make sure you have everything in the following checklist ready.
- Keywords will come naturally from a description of your business, but there may be other words people use more. For instance, in real estate, obviously those are your main keywords, but location, the type of services: single-family homes, commercial real estate, etc. can also inform your description. Use Google’s Keyword planner to determine what search terms, and in what combination, are optimal. I go in-depth on how to use several types of tools to do keyword research in my upcoming online courses.
- You’ll use keywords in all aspects of your social media profiles. Many people use hashtags, but it’s not necessary, as search algorithms in Twitter, as in all sites have been refined. It doesn’t look so hot with so many hashtags, but it can’t hurt in respect to SEO. A word about hashtags: when the # symbol precedes a word, it’s considered a #hashtag. If you click on a hashtag, a resulting list of all messages tagged similarly will pop up. This is why it’s important to use them in your postings.
- This is one important thing that many forget: to include a link in your bio to your company site or blog. Some people like to link their LinkedIn profile, which is a great idea depending on who your target audience is. If you’re trying to land a certain position, a link to your professional profile on Twitter will make it easier for a company to get more info about you. Another example: if you’re running a specific campaign, like a giveaway, or contest, you can launch it right from your bio—put a CTA to click your bio link to enter the contest, or get an offer, such as limited time discount.
- Now we come to your profile photo. It’s not only on your profile page, but what people see next to all your Tweets. If you’re setting up a Twitter business page for a company, a logo would do, but if you’re going to be networking as an individual, it’s best to have a headshot. Something open and friendly. Never use a photo of your dog, or a pic of you favorite super hero. No one will take you seriously.
- Your header image shows up across the top of your profile full screen on desktops, as well on Twitter’s mobile app at a 2:1 ratio. It’s prime real estate to showcase your products or services, or you can use the header image to promote a sale or other event. To help you create your header image, in the next slide, share a free tool I use.
- One last thing to consider before setting up your page is your user name, or Twitter handle. Your user name should represent you or your company, but can also include a keyword or two if it will fit within 15 characters or less.
- My Twitter handle is CJScribe, but I could have easily implemented the keyword: social media. The benefit of using a keyword is to have greater potential to be found in Twitter searches. Same idea for your bio. Before we go into where to input all this information we just went over, I’ll show you a couple of Twitter profiles that I think look great, are optimized well, and have good header and profile images, as well as CTAs.
- This is Hootsuite’s Twitter profile page. Hootsuite is one of the top tools I recommend to manage your social media profiles. I go into how you can use it in my online courses that will launch this fall. But for now, take a look at the vibrant cover photo, with the profile image that repeats their logo. It’s appealing, and memorable. Their bio tells you exactly what they’re about, and they have a clear CTA, to sign up for an account, and provide the link. As well, they also have their customer support Twitter handle available. That’s another way to use Twitter: to have a separate account for different aspects of your business: a main company or business handle and a support account is one example.
- This is Hootsuite’s Twitter profile page. Hootsuite is one of the top tools I recommend to manage your social media profiles. I go into how you can use it in my online courses that will launch this fall. But for now, take a look at the vibrant cover photo, with the profile image that repeats their logo. It’s appealing, and memorable. Their bio tells you exactly what they’re about, and they have a clear CTA, to sign up for an account, and provide the link. As well, they also have their customer support Twitter handle available. That’s another way to use Twitter: to have a separate account for different aspects of your business: a main company or business handle and a support account is one example.
- Better Homes and Gardens’ Twitter profile is very appealing, and I chose this to show you how to use the header image to promote a contest. However, one thing wrong with the BHG’s header image and promo, is there is no link provided to enter the contest. I visited the Website at the bio link provided, but there still was no info on how to enter. Make sure you keep all your information updated.
- Go to twitter.com, click sign up, and fill in all required info. You should have several user names composed ahead of time, as your first choice may not be available. Twitter will recommend options as well. If you’d like to have your Twitter feed tailored according to your web browsing, keep the box checked at the bottom. Important: You can always change your Twitter handle, but not your name, so be sure you are using your own name, or company name.
- You’ll be prompted to choose categories so Twitter can recommend people and businesses to follow. You must follow at least one Twitter user to continue. I skipped all except one, as in this example, I want to tailor my Twitter feed on accounts connected with real estate. Next you’ll be prompted to upload a profile photo, which you can do by dragging a photo from your desktop or clicking upload and choosing a photo.
- After confirming your email address, if you didn’t already upload a profile image, or you want to change it, you can do so from your profile page by clicking the camera icon on the left.
- As well, on the right upper corner you can click your photo icon, and access your profile and account settings from there.
- As well, on the right upper corner you can click your photo icon, and access your profile and account settings from there.
- You can edit your bio and images from your profile page. As you see, Twitter prepares a couple of tweets for you, or you can write your own, but we’ll get to that later. For now click Edit profile to add a header image, and fill out your bio.
- To the left is where you’ll enter all the important bio information that you prepared in advance. Click on the camera icons to change or upload profile and header photos.
- To the left is where you’ll enter all the important bio information that you prepared in advance. Click on the camera icons to change or upload profile and header photos.
- After uploading an image, you can scale and reposition it. Click apply and then save. A word about headers: make sure the image, colors and logo (if you use one) reflects your business or brand, so people will know right away who you are, and what you’re offering. Use high-quality photos or graphics. As well, you can replace your header with promotional graphics.
- Here’s my newly created Twitter profile with header, profile image, and optimized bio. A couple more things…
- As well, on the right upper corner you can click your photo icon, and access your profile and account settings from there.
- Another customization feature can be accessed from the Settings menu (click on your icon, top right to access settings). Click on Design. Here you can choose a ready-made theme or customize the color of your page and links by choosing the options at the bottom. Background images don’t show up on your profile or home page, but can be seen by other users who view your Twitter detail pages.
- Now that you’ve got your profile set up and optimized, it’s time to post your first tweet.
- Your first Tweet can happen from your profile page. Tweet tips: when you start posting regularly: use the 4:1 ratio — for every four messages you share, only one should be promotional. People will be turned off if you’re overly promotional. Remember, people are on social media to socialize, be entertained, or find useful or educational information. So send out something humorous, or inspirational once in a while!
- For your first tweet, you can choose from a pre-formatted tweet, or write your own message. And remember to use hashtags on all your tweets. This maximizes discoverability of your messages. As you can see, Twitter suggests most popular hashtags when you start typing after the # symbol.
- Or by clicking on the Home icon top left, and writing your message from the top of your Twitter timeline.
- After your first Tweet, you can post messages either by clicking on the Tweet icon at the top right of your screen.
- Now I’ll share two useful free tools that you can use to share a message to several social media accounts, as well as schedule messages for later. Buffer, and Hootsuite’s Hootlet. You can install these extensions on a Chrome or Firefox browser. Hootsuite’s extension also has a workaround for Safari.
- Add a photo or several for a collage to make your tweets stand out. In fact, I recommend using photos or graphics as much as possible in all your social media postings. It helps grab attention amongst the stream of text tweets and messages on other sites.
- Before I get to how to grow your fan base on Twitter, I want to mention again that you can get more in-depth training on how to use Twitter for Business, by signing up for our online courses this fall. If you sign up using the discount code: CJSMPromo1, you’ll get 20% of your first course!
- Before I get to how to grow your fan base on Twitter, I want to mention again that you can get more in-depth training on how to use Twitter for Business, by signing up for our online courses this fall. If you sign up using the discount code: CJSMPromo1, you’ll get 20% of your first course!
- As mentioned earlier, you can connect email accounts under your settings. You can also upload email contacts. For LinkedIn, export your connections to your desktop, and upload them to Twitter. The most important step is to engage. Tweet relevant useful content, share content with RTs, comment on Tweets you find interesting, mention users in your Tweets with the @ symbol. And tweet at least three to five days a week, three to five times a day.
- If you liked this presentation, and would like more tips and advice on how to setup and manage your social media pages, subscribe to our blog at crackerjackscribe.com.