Twitter 101 for Business


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Use Twitter for more than fun. Learn how to generate leads and sales for your business by effectively using Twitter as a social media marketing channel.

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Twitter 101 for Business

  1. 1. Renegade Business Solutions TWITTER 101
  2. 2. What is Twitter?  Micro-blogging Platform  140 character limit in each tweet  Originally started as a “What are you doing” social media platform (think just Facebook’s status updates), but now it’s much more  Started in 2006  Over 20 million users  Messages on Twitter are called “Tweets”
  3. 3. Why should you tweet?  If you want to go grow your business using social media is becoming increasingly important.  Can develop your personal brand  Expanded lead generation  Position you as a leader in your industry  Offers innovative way to drive new traffic to your website, blog or newsletter, engage with a new audience, share opinions, tools, resources, knowledge, find new suppliers, connect with new people, and demonstrate your knowledge.
  4. 4. Personal Branding  Make connections with people in your field  Show that you know your stuff  Point you to articles and blog posts you wouldn’t have found otherwise  Gives you an online presence (i.e. if a prospective employee googles you)
  5. 5. In 140 characters
  6. 6. Twitter Users  Median Age: 31  19% of online adults 18-24  20% of online adults 25-34  Slightly more diverse & more urban than general population
  7. 7. Tweet For Fun
  8. 8. For Breaking News  Great for breaking news & providing unique content  US Airways crash QuickTime™ and a  Mumbai attacks decompressor are needed to see this picture.  Inauguration Day  Presidential Debates
  9. 9. For Charity
  10. 10. For Networking
  11. 11. Twitter Business Uses
  12. 12. Customer Service
  13. 13. Giveaways
  14. 14. Deals & Specials
  15. 15. Reach Customers Anywhere  PC, laptop, mobile phones  SMS, Browser, GPRS, IM, Desktop client Reach People At:  Office  Restaurant  Gym  Home
  16. 16. How do I get started?  Go to  Sign up for an account  Create a bio, upload your company logo, and select a unique background  Start tweeting  After you have some tweets up, start following people
  17. 17. Sign Up
  18. 18. Fill out your profile
  19. 19. Find and Follow People
  20. 20. Manage Use Twitter management systems like: •TweetDeck (most popular) •Seesmic •HootSuite (recommended)
  21. 21. Twitter Etiquette Social networks are often described as being at an offline party because the and the same rules of personal engagement apply
  22. 22. Twitter Etiquette • Don’t just talk all about your company, yourself or try to sell products or services Rules of • Find the people who interest Engagement you • Try to add value to the conversation • Follow up with your new friends • Never spam (send out constant unsolicited tweets
  23. 23. Speak The Language - Basic Twitter Terms  DM - direct message  RT - retweet  #topic - hashtag used for threads  @username - reply to another user  - a website that shortens the URL so you can fit it in your tweet
  24. 24. Replies  @ denotes a tweet sent to another Twitter user.  When you reply an @ symbol and Twitter account name are interested into the Twit @SpaServices @sjane See you in 5 minutes
  25. 25. Check for Replies from strangers  Customers and general followers will tweet you and expect a reply similar to leaving a phone message
  26. 26. Retweet  To repost something that's already in the Twitter stream to give credit to the original poster.  Useful for providing valuable/interesting information to followers RT @Dell Computers on sale through Christmas.
  27. 27. Retweets  Retweets are a very important part of Twitter and can grow follower loyalty  When you see an interesting tweet from someone you are following, forward the tweet to your followers.  Keep the name of the original tweeter, so that your followers can decide to follow that person if they find the tweet interesting  Example: ◦ citygovworks tweets “Road closing today at 1st & Main” ◦ SpaServices wants you to know appt extended 15 mins due to RT @citygovworks: Road closing today at 1st & Main ◦ Your customers appreciate the information even if they don’t have an appointment because now they can avoid the traffic area
  28. 28. Direct Message  DM is a private message that you can only send to those who follow you. D jdoe Tell @SpaServices will be 15 minutes late because of road closing
  29. 29. Hashtag  # makes a term into a keyword that is searchable  @SpaServices we’ll have a booth at trade show giving free massages
  30. 30. Twitter Lists  It’s Twitter version of a “groups” feature  Allows you to organize the people you’re following on Twitter (ex. Family, Soccer Team, Employees, etc.)  Used to aggregate 2 or more users into groups so that you can get an overview of what they’re up to  Lists brings together streams of the latest tweets from a specified set of users  You can find new people by searching lists
  32. 32. How to Use Twitter Effectively  Focus on quality, not quantity  Promote your blog posts, ideas  Interact (most important)  Ask Questions  Retweet other people’s interesting tweets  Share links to articles & blog posts  Don’t spam people or use auto DM feature  Don’t share too much personal info (avoid stating what you had for breakfast, etc.)
  33. 33. How do I know who to follow?  Search Twitter for names or brands  Use directories to find users with similar interests & hobbies (ie. CNN, hockey, social media, etc.)  50 people to follow to help with your job search  You can follow me @ MikeRayMarketer
  34. 34. Tips: Groups  If you’re following more than 50 people (and you should!), you’ll get information overload – too many tweets  Separate groups of people into different Lists or categories – and read them in different windows  Use Hootsuite or TweetDeck desktop client  For example, here are three groups:  Group AllTweets: for everything. You can just skim this group  Group IndiaReadCarefully: Indian tweeters to read carefully – read all tweets in this window  Group WorldReadCarefully: World tweeters to read carefully – read all tweets in this window if I’m not busy
  35. 35. Tips: Search  Twitter allows you to search for any keywords  Will show you all tweets in the world with that keyword  Very useful to follow some technology or trend or news event  Example:  “Dell” ◦ Any tweet in the world about Dell  “#bcp5” ◦ Barcamp Pune 5  “#mashable” ◦ Mashable updates
  36. 36. Tips: Use search, you’ll be glad  Example: Keep a Hootsuite window open with search on “Taste of DC”  Useful to find out about events during Taste of DC ◦ (e.g. “Anyone going to the Taste concert on Saturday?”)  Useful to find interesting visitors to Taste of DC ◦ (e.g. “Boarding flight on way to Taste of DC ”. Now I can find out who this person is and is s/he interesting to me.)  Useful to find Taste of DC- related websites ◦ (e.g. check out @tasteofdc, @dctaste)  Useful to find experts or officials ◦ (e.g. “Giving a talk on Taste of DC at City Hall this weekend”. Now you’ve found a local contact to get direct information from.)  Use this technique to search for items related to your business
  37. 37. Tips: Auto-post from blog  You can find plugins for your blog that can automatically update your twitter account when you post a new blog article.  Convert your twitter followers to blog subscribers and vice versa  Example: “Posted to my blog: Why you should be on twitter and how to go about it”
  38. 38. How Do I Brand & Promote My Business?  Grab branded Twitter name NOW  Even if not ready to use it, scoop it up  Generate website or blog traffic  Showcase your website link in profile  Tweet to promote new blog posts (yours and others of interest)  Feature “specials” for Twitter followers  Don’t over-promote, but do share links and information related to your business
  39. 39. Thank You for your time. For more information about how to use Twitter and other Internet Marketing techniques for Business, contact us at: or 202-640-1750