Twitter for Business 101


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Twitter for Business 101

  1. 1. Twitter 101for Business<br />By Chrystie Corns<br />September 23, 2009 <br />
  2. 2. Welcome<br />Chrystie Corns<br />Social Marketing Manager @<br />Twitter: @ccmaine<br />Facebook:<br />Email:<br />
  3. 3. Twitter..the Ultimate Time Suck or Marketing Tool?<br />
  4. 4. Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent messages.  People write short updates, often called &quot;tweets&quot;  of 140 characters or fewer. Twitter is a microblog.<br />
  5. 5. What is Twitter?<br />Everyday millions of users create, discover and share ideas on Twitter<br />Users also find great value in connecting with businesses of all kinds on Twitter<br />Share their experiences <br />Provide Feedback<br />Discuss new product ideas<br />Ask customer service questions <br /><br />
  6. 6. Why is Twitter Important?<br /><ul><li>32 Million Unique Visitors a month
  7. 7. Fastest growing Social Network
  8. 8. You can do it anywhere!
  9. 9. It’s Free
  10. 10. You can follow people locally & nationally
  11. 11. Allows you engage one-on-one with people</li></li></ul><li>Who is using Twitter?<br />2.5% of all users joining during the first five months of 2009<br />5% of Twitter users account for 75% of all activity.<br />There are more women on Twitter (53%) than men (47%)<br />20-29 year olds account for 50% of users<br />93.6% of users have less than 100 followers, while 92.4% follow less than 100 people<br />The more followers you have, the more you tweet.<br />..<br /><br />
  12. 12.
  13. 13. Why are you using Twitter?<br />Promote your Business<br />Market your Company<br />Job Hunting<br />Crowdsourcing<br />Establish Authority in an industry<br />Maybe you just want to have fun!<br />
  14. 14. Step 1 – Sign Up<br /><ul><li>Name
  15. 15. Username
  16. 16. Password
  17. 17. Email</li></li></ul><li>Step 2 – Find Friends<br />
  18. 18. Step 3 – Details<br />Include in your Bio and/or custom background the names (or @usernames) of the people twittering from your company account. It’s also a good idea to include additional contact info, like email addresses.<br />
  19. 19. Step 4 – Add a Picture<br />
  20. 20. Step 5 –Background<br /><ul><li>Select one of Twitter’s Backgrounds
  21. 21.
  22. 22.
  23. 23. Have designer create one to match your current branding/ marketing material</li></li></ul><li>I Joined….Now What?<br />
  24. 24. Find & Follow People<br /><ul><li>WeFollow
  25. 25. Twellow
  26. 26. TweetLocal
  27. 27. Mr. Tweet
  28. 28. #FollowFriday</li></li></ul><li>How to Follow Someone<br /><ul><li>Friends
  29. 29. Locals
  30. 30. Industry Experts
  31. 31. Industry Organizations
  32. 32. People talking about your product/services
  33. 33. People talking about YOU!
  34. 34. Click on Follow</li></li></ul><li>Learn the Twerminology<br /><ul><li>@ reply – Use the @ + username to reply to someone’s tweet. Shows up in the public timeline.
  35. 35. DM – Direct Message – Send someone a private message that does NOT show up in their timeline</li></li></ul><li>Twerms Cont…<br /><ul><li>RT – Retweet – Repeating someone’s tweet
  36. 36. # - Hashtag- Used to identify and search for an event.
  37. 37. Trending – Hot topics being talked about in real time are displayed in Twitter</li></li></ul><li>Start Tweeting, will ya!<br />Ask a Question<br />Answer someone else’s question<br />Share a link<br />Upload a photo<br />Tell people what you are doing<br />Say something funny<br />Anything…just be yourself<br />
  38. 38. But….Be Careful<br />Don’t talk AT your followers, talk with them<br />Don’t spam users<br />Don’t be boring<br />Don’t constantly ask people to buy your stuff<br />Don’t be rude <br />Don’t tweet drunk<br />
  39. 39. Sounds Good and all, BUT…<br />
  40. 40. Twitter for Business<br />
  41. 41. 8 Steps to Marketing Success on Twitter by Hubspot<br />Choose Topics Outside Your Niche<br />Define the Personality You Want To Reach<br />Use the Search Button at Least 3 Times Per Day + Tweet at Least 15 New People<br />Ask 5 Questions on a Daily Basis<br />Answer at Least 3 Questions Daily<br />Send Out 10 Useful or Entertaining Links (But Be Sure To Track!) Every Day<br />Share at Least One Blog Post, Article, or Video Per Week<br />Test a Different Landing Page from Your Twitter Profile Weekly<br /><br />
  42. 42. I don’t have time to Tweet, do I?<br /><ul><li>Tweetdeck
  43. 43. Tweetie
  44. 44. Seesmic
  45. 45. Mobile Apps</li></li></ul><li>Best Practices<br />Listen regularly for comments about your company, brand and products—and be prepared to address concerns, offer customer service or thank people for praise.<br />Use a casual, friendly tone in your messages.<br />While you shouldn’t feel compelled to follow everyone who follows you, do respond to some questions or comments addressed to you.<br />Make sure your tweets provide some real value. You know better than we do what is valuable, but here are few examples to spark ideas:<br />Offer Twitter exclusive coupons or deals<br />Take people behind the scenes of your company<br />Post pictures from your offices, stores, warehouses, etc.<br />Share sneak peeks of projects or events in development<br /><br />
  46. 46. Audience Questions<br />
  47. 47. Thank you for Having Me <br />Twitter: @ccmaine<br />Email:<br />LinkedIn:<br />Or just……GOOGLE ME!<br />