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To Tweet or Not To Tweet Everything You Ever Wanted  To Know About Twitter Ted Prodromou www.netbizexpert.com
What is Twitter? <ul><li>Twitter is a service for friends, family, and co–workers to communicate and stay connected throug...
Is Twitter right for me? <ul><li>Your competitors are currently using social media or will be using social media very soon...
Ways to use Twitter <ul><li>Personal  </li></ul><ul><ul><li>Let your family and friends know what you’re up to </li></ul><...
Examples of personal Tweets <ul><li>I’m heading to the gym now… </li></ul><ul><li>Enjoying my morning low fat, double latt...
How to effectively Tweet for personal use <ul><li>Engage others in conversation by replying to their Tweets </li></ul><ul>...
Good personal Tweeters <ul><li>willotoons </li></ul><ul><li>barefoot_exec – talks way too much! </li></ul><ul><li>nancytie...
Business Tweeting <ul><li>Give out free information about your products and services </li></ul><ul><li>Give away free prod...
Good business Tweeters <ul><li>comcastcares </li></ul><ul><li>JetBlue </li></ul><ul><li>Zappos </li></ul><ul><li>Intuit </...
Informational Tweets <ul><li>Provide valuable information  </li></ul><ul><li>Mention interesting/helpful websites </li></u...
Informational Tweeters <ul><li>guykawasaki </li></ul><ul><li>ed_dale </li></ul><ul><li>webguild </li></ul><ul><li>chrisbro...
Other uses for Twitter <ul><li>Team communication </li></ul><ul><ul><li>Create a user for the team and protect all updates...
Getting started <ul><li>Choose your username </li></ul><ul><ul><li>Personal or business use? </li></ul></ul><ul><ul><ul><l...
Skip the next step <ul><li>After you create your username you will be asked to search your online email accounts to invite...
Create an inviting profile <ul><li>Decide what brand you want your Twitter page to represent </li></ul><ul><li>Enter your ...
Update your background <ul><li>You can customize your Twitter page background using images from Twitter or upload your own...
Almost ready to make  your first Tweet
But first…Follow before you Tweet <ul><li>It’s best to follow some people to determine your Twitter style before you start...
Finding people to follow <ul><li>Search for people on the Find People tab </li></ul><ul><li>Go to search.twitter.com </li>...
Twitter commands <ul><li>Each entry is limited to 140 characters </li></ul><ul><li>You can start a new conversation  </li>...
Twitter tools <ul><li>TwitPic  – post your pictures </li></ul><ul><li>Tweetlater  – automatically follows people who follo...
More Twitter Tools <ul><li>Twellow  – Yellow pages for Twitter users </li></ul><ul><li>TweetBeep  – lets you track convers...
For more information www.netbizexpert.com www.twitter.com/ted_prodromou
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To Tweet Or Not To Tweet

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Learn how to use Twitter to grow your business

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To Tweet Or Not To Tweet

  1. 1. To Tweet or Not To Tweet Everything You Ever Wanted To Know About Twitter Ted Prodromou www.netbizexpert.com
  2. 2. What is Twitter? <ul><li>Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing? </li></ul><ul><li>Also known as a “microblog” where each blog entry is limited to 140 characters </li></ul>
  3. 3. Is Twitter right for me? <ul><li>Your competitors are currently using social media or will be using social media very soon </li></ul><ul><li>You need to have a strong presence on the internet whether it’s your website, blog and/or social media </li></ul><ul><li>Barack Obama used social media to engage an entire generation and win the election </li></ul>
  4. 4. Ways to use Twitter <ul><li>Personal </li></ul><ul><ul><li>Let your family and friends know what you’re up to </li></ul></ul><ul><li>Business </li></ul><ul><ul><li>Engage your prospects and customers online </li></ul></ul><ul><li>Informational </li></ul><ul><ul><li>Share interesting news and information </li></ul></ul>
  5. 5. Examples of personal Tweets <ul><li>I’m heading to the gym now… </li></ul><ul><li>Enjoying my morning low fat, double latte @ Starbucks. Mmmmm </li></ul><ul><li>I have a terrible migraine </li></ul><ul><li>I have the worst cramps EVER! </li></ul><ul><li>I’m so horny since I stopped taking the pill </li></ul><ul><li>Meet me at the beer stand near section 12 #giants </li></ul><ul><li>I’m stuck in traffic on 101. This sucks! </li></ul>
  6. 6. How to effectively Tweet for personal use <ul><li>Engage others in conversation by replying to their Tweets </li></ul><ul><li>Start a provocative conversation with a compelling question or statement </li></ul><ul><li>Answer someone’s question or help them solve their problem </li></ul><ul><li>Provide a link to valuable information </li></ul>
  7. 7. Good personal Tweeters <ul><li>willotoons </li></ul><ul><li>barefoot_exec – talks way too much! </li></ul><ul><li>nancytierney </li></ul><ul><li>chrisorourke </li></ul><ul><li>joevitale </li></ul><ul><li>mchammer </li></ul><ul><li>lancearmstrong </li></ul>
  8. 8. Business Tweeting <ul><li>Give out free information about your products and services </li></ul><ul><li>Give away free products </li></ul><ul><li>Connect with potential customers </li></ul><ul><li>Provide customer service </li></ul><ul><li>Respond to negative internet conversations about your product or service </li></ul><ul><li>Poll your customers online </li></ul>
  9. 9. Good business Tweeters <ul><li>comcastcares </li></ul><ul><li>JetBlue </li></ul><ul><li>Zappos </li></ul><ul><li>Intuit </li></ul><ul><li>Intel </li></ul><ul><li>Starbucks </li></ul><ul><li>dellsmallbiz </li></ul>
  10. 10. Informational Tweets <ul><li>Provide valuable information </li></ul><ul><li>Mention interesting/helpful websites </li></ul><ul><li>Interesting/odd news events </li></ul><ul><li>Funny information </li></ul><ul><li>Trivia </li></ul>
  11. 11. Informational Tweeters <ul><li>guykawasaki </li></ul><ul><li>ed_dale </li></ul><ul><li>webguild </li></ul><ul><li>chrisbrogan </li></ul><ul><li>joelcomm </li></ul>
  12. 12. Other uses for Twitter <ul><li>Team communication </li></ul><ul><ul><li>Create a user for the team and protect all updates so they aren’t publicly displayed </li></ul></ul><ul><ul><li>Only team members will see updates </li></ul></ul><ul><li>Keep in touch at events by using # tags </li></ul><ul><ul><li>End each Tweet with your tag like #netbiz </li></ul></ul><ul><ul><li>Each user sets up a search so all Tweets with #netbiz are displayed </li></ul></ul><ul><li>Prospecting </li></ul><ul><ul><li>Search Twitter for keywords related to your niche </li></ul></ul><ul><ul><li>Start a conversation with the person using those keywords telling them you are available to help </li></ul></ul><ul><ul><li>“ I’m looking for a virtual assistant” – contact them if you are a virtual assistant </li></ul></ul>
  13. 13. Getting started <ul><li>Choose your username </li></ul><ul><ul><li>Personal or business use? </li></ul></ul><ul><ul><ul><li>Use your name or your business name if available </li></ul></ul></ul><ul><ul><li>Your username is your Twitter URL </li></ul></ul><ul><ul><ul><li>www.twitter.com/ted_prodromou </li></ul></ul></ul><ul><ul><li>Make it easy to remember for others </li></ul></ul><ul><ul><li>Don’t use numbers in your username </li></ul></ul><ul><ul><li>Keep it closely associated to you or your business </li></ul></ul>
  14. 14. Skip the next step <ul><li>After you create your username you will be asked to search your online email accounts to invite friends to follow you </li></ul><ul><li>SKIP THIS STEP unless you want to send an email to every one of your contacts inviting them to follow you </li></ul><ul><li>Don’t start following people until you complete your profile and homepage </li></ul>
  15. 15. Create an inviting profile <ul><li>Decide what brand you want your Twitter page to represent </li></ul><ul><li>Enter your real name or company name </li></ul><ul><li>Create a free offer on your blog or website and enter that URL into the More Info URL </li></ul><ul><li>Create a compelling one line bio </li></ul><ul><li>Upload a picture or avitar </li></ul>
  16. 16. Update your background <ul><li>You can customize your Twitter page background using images from Twitter or upload your own </li></ul><ul><li>Create your own background </li></ul><ul><ul><li>Create a 2048 x 1707 jpg image in Photoshop </li></ul></ul><ul><ul><li>Use a template from twitter.com/waynesutton or www.box.net/shared/lgw2pz4gso or search Google for Twitter background template </li></ul></ul><ul><ul><li>www.twitter.com/natalie or www.GrungeTextures.com for more samples </li></ul></ul>
  17. 17. Almost ready to make your first Tweet
  18. 18. But first…Follow before you Tweet <ul><li>It’s best to follow some people to determine your Twitter style before you start Tweeting </li></ul><ul><ul><li>Do you want to be a quantity or quality Tweeter? </li></ul></ul><ul><ul><li>Are you going to be engaging others in conversations? </li></ul></ul><ul><ul><li>Are you going to provide information? </li></ul></ul>
  19. 19. Finding people to follow <ul><li>Search for people on the Find People tab </li></ul><ul><li>Go to search.twitter.com </li></ul><ul><ul><li>Enter names or keywords related to your niche </li></ul></ul><ul><li>Click on the Everyone tab and watch the conversations </li></ul><ul><ul><li>Start following people you like or are talking about your niche </li></ul></ul><ul><ul><li>See who they are following and follow the ones you like </li></ul></ul>
  20. 20. Twitter commands <ul><li>Each entry is limited to 140 characters </li></ul><ul><li>You can start a new conversation </li></ul><ul><li>You can reply to an existing post by entering @ username + message </li></ul><ul><li>You can send a direct message by entering d username + message </li></ul><ul><li>To Follow someone follow username </li></ul>
  21. 21. Twitter tools <ul><li>TwitPic – post your pictures </li></ul><ul><li>Tweetlater – automatically follows people who follow you </li></ul><ul><li>Twitterific – for Macs </li></ul><ul><li>Twhirl – PC application which enhances the Twitter options </li></ul><ul><li>Twitterfeed – send your Tweets to other apps using RSS </li></ul><ul><li>Twist.flaptor.com – shows you popular Twitter conversations </li></ul>
  22. 22. More Twitter Tools <ul><li>Twellow – Yellow pages for Twitter users </li></ul><ul><li>TweetBeep – lets you track conversations by keyword </li></ul><ul><li>Tweetdeck – enhanced Twitter dashboard </li></ul><ul><li>TwitThis – adds a button to your blog so people can comment about your post on Twitter </li></ul><ul><li>TwitPwr.com – shortens long URL’s for your Tweets </li></ul><ul><li>MyTwitterToolbar – lots of Twitter tools built in </li></ul>
  23. 23. For more information www.netbizexpert.com www.twitter.com/ted_prodromou

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