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PCC Presentation 9 09


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Social Media and Blogging presentation for the Postal Customer Council of Arizona

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PCC Presentation 9 09

  1. 1. Social Media & Blogging 101<br />
  2. 2. Agenda<br />Social Media 101<br />Blogging for Success<br />
  3. 3. Social Media 101<br />
  4. 4. Definition<br />A social network service focuses on building online communities of people who share interests and activities, or who are interested in exploring the interests and activities of others.*<br />*Wikipedia<br />
  5. 5. Popular Social Networks<br />MySpace<br />Facebook<br />Linkedin<br /><br />Friendster<br /><br />Orkut<br />
  6. 6. Specialty Social Networks<br />TeeBeeDee (baby boomers)<br />Cafe Mom (mothers)<br />Black Planet (African Americans)<br />Good Reads (book lovers)<br />Out Everywhere (GLBT)<br />Yelp (restaurant reviews)<br /> (scientists)<br />
  7. 7. Extreme Specialty Networks<br /><br /><br /><br /><br /><br />designrelated<br />
  8. 8. Business or Pleasure?<br />Both!<br />Virtual face-to-face<br />Comscore: fastest growing segment of Facebook was 25-34 demographic<br />Facebook has more than 100 million users<br />June 2008 Conference Board report: one out of every four people online visits social networking sites (update: 35%)<br />Business owners can reach customers directly<br />Targeted marketing<br />Networking<br />Career Searches/Recruiting<br />
  9. 9. Linkedin<br />
  10. 10. Six Degrees of Separation<br /><br />16 million users<br />Search by name, location, company<br />Get introduced to potential clients by people who know them already<br />Online resume or business profile<br />Recommend and be recommended<br />Ask questions and answer questions<br />
  11. 11. Facebook<br />
  12. 12. Groups<br />Join and meet in groups<br />Public Relations Society of America (PRSA)<br />Rae Waters for State Representative<br />San Diego Padres fans<br />Create your own<br />
  13. 13. Group Pages<br />
  14. 14. Business Pages<br />Essentially a visual business listing<br />Background<br />Photos/Videos<br />Links<br />Events<br />Discussion Board<br />
  15. 15. Business Page<br />
  16. 16. Doing business<br />Set up a personal and business profile<br />Add content<br />Invite your friends and associates<br />Surf around, join groups, offer advice and make new friends and associates<br />Meet friends of friends and grow your network exponentially<br />Feed your blog to your Facebook page<br />
  17. 17. 10 Reasons to Use Facebook for Business<br />Meet your peers<br />Find business contacts<br />Instant gate opener<br />Build relationships<br />Raise visibility<br />Develop your personal brand<br />Target your niche<br />Get rapid top Google placement<br />Place targeted ads<br />No cost marketing<br />Source: Mari Smith, Author, Facebook for Professionals<br />
  18. 18. Twitter<br />
  19. 19. Why Tweet?<br />Gain exposure for your blogs…and gain potential readers<br />Market work, products, services, etc.<br />Answer questions/ ask questions<br />Learn new things from other industry professionals<br />Seek out industry colleagues for assistance w/ special projects<br />Announce events<br />Share interesting articles<br />Live event coverage<br />
  20. 20. Who is Tweeting?<br />@barackobama<br />@richardbranson<br />@ceosunblog<br />@lancearmstrong<br />@snoopdogg<br />@the_real_shaq<br />@britneyspears<br />
  21. 21. Twitter Tools<br />Online at<br />Via Blackberry or iPhone<br />Desktop applications<br />Twhirl<br />Seesmic<br />BigTweet<br />Auto update Facebook<br /><br />Everywhere at once<br />
  22. 22. Seesmic<br />
  23. 23. Blogging for success<br />
  24. 24. Blogging for Business<br />For company leaders to communicate directly with customers<br />For employees to communicate with customers<br />To reinforce your brand<br />To produce organizational transparency<br />To keep customers updated on product issues<br />To serve as a channel to the public in a crisis<br />To report to a constituent audience on the company’s positions<br />To establish yourself as a subject matter expert<br />*Holtz & Demopolis: Blogging For Business<br />
  25. 25. Get More Visitors<br />
  26. 26. Get More Links<br />
  27. 27. Get Indexed<br />
  28. 28. Company Blogs<br />Company blogs include:<br />Delta Airlines<br />Dell<br />Yahoo!<br />Boeing<br />EDS<br />General Motors<br />IBM<br />Johnson & Johnson<br />Microsoft<br /><br />Sprint<br />
  29. 29. Just Roughin’ It<br />
  30. 30. Atomic Comics<br />
  31. 31. Valley PR Blog<br />
  32. 32. CEO Blogs<br />CEO blogs include:<br />J. Willard Marriott Jr., CEO, Marriott International<br />Michael M. Crow, President, Arizona State University<br />Marc Cuban, HDNET & Dallas Mavericks<br />Bob Lutz, Vice Chairman, General Motors Corporation<br />Kevin Lynch, Chief Software Architect, Macromedia<br />Justin Rattner, CTO, Intel<br />Bob Parsons, President,<br />Jonathan Schwartz, COO, Sun Microsystems<br />Mike Critelli, Executive Chairman, Pitney Bowes<br />David Neeleman, Chairman, JetBlue Airways<br />
  33. 33. Michael Dell<br />
  34. 34. Mark Cuban<br />
  35. 35. Tools for Blogging<br />WordPress<br />Moveable Type<br />Type Pad<br /><br />Live Journal<br />…and about 1,000 others<br />
  36. 36. WordPress<br />The most popular blogging tool<br />Simple to use<br />Free<br />Hosted or application<br /><br /><br />
  37. 37. A Word About Design<br />Built-in Templates<br />Hosted version has more than 60 flexible designs<br />Custom Design<br />Use templates<br />Have your web designer build it<br />Function Over Form<br />
  38. 38. Keys to Better Blogging<br />Headlines are Important<br />Short Catchy Headlines<br />Use Key Words<br />Keep it Simple<br />Single Topic Posts<br />Keep it Short<br />Two to three paragraphs<br />Have an Opinion<br />Be a “Thought-Leader” (Have a take, do not suck!)<br />Offer Advice/Best Practices<br />Links<br />Photos<br />
  39. 39. Links<br />
  40. 40. Photos/Images<br />
  41. 41. Trackbacks<br />An acknowledgment sent via a network signal <br />Facilitates communication between blogs<br />Helps grow your audience<br />
  42. 42. Tags<br />Search optimization<br />Internal<br />External<br />Use only a few on each post<br />Helps people find your post<br />
  43. 43. Promoting Your Blog<br />
  44. 44. The Basics<br />Tell everyone you know!<br />Add link to blog from web site<br />Include a link to your blog in your e-mail signature<br />Put your blog address on your business card<br />Announce the launch of your blog in customer communications<br />eNewsletters, eBlasts, Store flyers, etc.<br />
  45. 45. RSS Feeds<br />Feedburner<br />RSS feed<br />e-mail option<br />
  46. 46. Free Blog Listings<br />Technorati<br />Google Blog Search<br /><br />Icerocket<br />Mybloglog<br />Alltop<br />Buzzerhut<br />
  47. 47. Viral Tactics<br />Blogroll<br />Reciprocal Links<br />Comments<br />Always register and include email AND blog address<br />Get a “gravatar”<br /><br />
  48. 48. Piggybacking<br />Read lots of blogs<br />Write a post on your blog about something you’ve read<br />Link to it in your post<br />Trackback to it<br />
  49. 49. Social Integration<br />Linkedin<br />WordPress module included<br />Facebook<br />Third Party Applications<br />Social RSS<br />
  50. 50. Tweet Tweet<br />
  51. 51. Get Social<br />Bookmark posts on Delicious<br />Stumble posts on StumbleUpon<br />Post a teaser on Linkedin status<br />Use Sharethis or similar tool<br />Digg it<br />
  52. 52. Questions?<br />
  53. 53.<br />