Erik Qualman (born 1972) is an American author of Socialnomics: How Social Media Transforms the Way We Live and Do Business, and is a speaker within the Internet community. In 2010, Socialnomics was a Book of the Year finalist as voted on by the American Marketing Association.He is a columnist for Search Engine Watch and ClickZ MagazineHe is currently the Global Vice President of Digital Marketing for EF Education headquartered in Lucerne, Switzerland and a Professor of Digital Marketing for Hult International Business School's Masters program. Prior to joining EF Education and Hult, Qualman worked in online marketing and eBusiness functions at Cadillac & Pontiac (1994–97), AT&T (1998–2000), Yahoo (2000–03), EarthLink (2003–05) and Travelzoo (Head of Marketing2005-08).
Social Media and Social Networking (How to Stop Worrying and Learn to Love Facebook)
Social networking is an act of engagement. Groups of people with common interests, or like-minds, associate together on social networking sites and build relationships through community. Social Media are the tools we use to do that.
Social Networks You Know Chambers of Commerce Volunteer groups/charities School/alumni groups Country Clubs Religious Organizations Industry Associations and Clubs Online Social Business Networks Facebook Twitter YouTube LinkedIn Flickr Google+
Friend: Someone you connect with on Facebook Wall Message: Write or post something on someone’s wall . Tag: Add names to photos or videos Status Update: What are you doing? Public timeline: List of recent activity
Facebook: Getting Started EffectivelyHow to Create a Facebook Page for BusinessAnatomy of an Effective Facebook PageHow to Create an Effective Company Facebook PageA Tale of Two Dozen Status Updates : An Effective Use of Facebook
• Follow: To friend someone and/or follow their updates• Direct Message (DM): Pseudo-email someone following you• “At” reply: Speak to someone directly in the public stream(@Kim_Grewe)• RT (Retweet): Repost content with credit• Block: Restrict Access to updates• # (hashtags): a kind of tag or description (great for search)
Twitter: Effective Business Uses• Tweet company news in short, manageable pieces• Tweet special offers or discounts for your Twitter “followers” to drive sales• Tweet from company and industry events to provide real time updates• Tweet questions or ideas about your business to get immediate feedback from customers following you• Seek out customers tweeting about good and bad experiences with your company• Tweet about things that interest you and have fun with it. Your customers might appreciate getting to know you as a real person and not just a brand
Linkedin• Connections: Your Linkedin contacts (must approve)• Applications: Fun widgets/tools to interact and promote brand• Answers: Space to ask/answer questions and polls• Groups: Opt in Communities• Contact Setting: Set your termsLinkedin Quantcast
Linkedin: Effective Business Uses• 16 Smarter Ways to Use Linkedin to Build your Business• Use Linkedin Effectively• How to Use Linkedin to Market your Business
Next StepsChoose one social networking site and commit tospend 20 minutes a day• Ex: Create a profile on Linkedin and start making connections, joining groups• Ex: Join Twitter and just follow – follow people like you and organizations like yours to see what they do, see what they read, see what they tweet• Ex: Create your own profile on FB and start looking at what businesses do online or begin to build your business’s page
Other ResourcesBooks• Meatball Sundae by Seth Godin• The New Rules of Marketing and PR by Devid Meerman Scott• Social Media Is A Cocktail Party: Why You Already Know The Rules Of Social Media Marketing by Jim Tobin and Lisa BrazielWebsites• Blue Crab Bay Company Facebook Page• Quail Cove Farms Facebook Page• Yelp (reviews of local businesses – this link near Melfa)
Let’s keep the conversation going!Email: firstname.lastname@example.orgTwitter: @Kim_GreweFacebook: https://www.facebook.com/kim.greweLinkedin: http://www.linkedin.com/in/kimgrewe