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How To Use Blogs, Twitter And Facebook To Grow Your Business

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Presentation I did to the Worthing Chamber of Commerce on 4th March 2009, on How you can use Blogs, Twitter and Facebook to help grow your business.

Published in: Business, Self Improvement
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  • Hey guys! Who wants to chat with me? More photos with me here 👉 http://www.bit.ly/katekoxx
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  • Basically there are many social networking websites where we can share our blog and get traffic for the blog. Now a days social networking websites(twitter,Facebook) are very famous for the business also.
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  • Hi,
    I have a website http://democratie-en-iran.info/, for which I want to create a blog in chinese. Can anyone help me please?
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  • Excellent piece Andy. I have spoke previously on using blogs to recruit and have had the opportunity to put this into practice recently through http://allenrecruitmentjobs.ie/
    it is a simple blog using wordpress but now generates more traffic than the corporate website. The challenges have been driving traffic to the site and then converting that traffic to job applicants.
    it does not happen overnight but this approach, carried out on a continuous basis is beginning to reap rewards after several months.
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How To Use Blogs, Twitter And Facebook To Grow Your Business

  1. 1. How to use Blogs, Twitter and Facebook to grow your business www.sironaconsulting.com | [email_address] | 0870 850 8038
  2. 2. Social Media is everywhere www.sironaconsulting.com | [email_address] | 0870 850 8038
  3. 3. www.sironaconsulting.com | [email_address] | 0870 850 8038
  4. 4. Don’t……… www.sironaconsulting.com | [email_address] | 0870 850 8038
  5. 5. <ul><li>175 million Facebook Users, growing @ 5 million a week globally </li></ul><ul><li>Only 50 million in the US </li></ul><ul><li>9 million in the UK = >30% of UK Working Population </li></ul><ul><li>Under 25 age group < 25% of entire Facebook population </li></ul><ul><li>The fastest growing group on Facebook is 35-44 year olds </li></ul><ul><li>…………………………… followed closely by the 55+ age group </li></ul>www.sironaconsulting.com | [email_address] | 0870 850 8038
  6. 6. <ul><li>47% 18-34 age group </li></ul><ul><li>31% 35-49 age group </li></ul><ul><li>21% 50+ age group </li></ul><ul><li>6 million tweeters in 1.5years </li></ul><ul><li>974% increase in UK internet traffic in 1 yr </li></ul>www.sironaconsulting.com | [email_address] | 0870 850 8038
  7. 7. Source Quantcast 2009; Compete.com www.sironaconsulting.com | [email_address] | 0870 850 8038
  8. 8. Social Media for Business So what is it about then? B rand C ommunity C ustomers E ngage T raffic www.sironaconsulting.com | [email_address] | 0870 850 8038
  9. 9. The Three Rules of Social Media <ul><li>Don’t Be Rude </li></ul><ul><li>Don’t Be Boring </li></ul><ul><li>Give To Get </li></ul>www.sironaconsulting.com | [email_address] | 0870 850 8038
  10. 10. Blogs – Why? 1. Vs www.sironaconsulting.com | [email_address] | 0870 850 8038
  11. 11. 2. Build a base of regular readers | subscribers | customers | job seekers 3. Human face for your business 4. Engage with your readers 5. Fresh content – SEO – Google blogs 6. Traffic generator for your website 7. Cost effective marketing tool. continued £££ www.sironaconsulting.com | [email_address] | 0870 850 8038
  12. 12. How? www.sironaconsulting.com | [email_address] | 0870 850 8038
  13. 13. Ten things to write about on your blog <ul><li>Company news; awards, contract wins etc </li></ul><ul><li>Stories about people in your business </li></ul><ul><li>Offer industry expertise </li></ul><ul><li>Views on the industry/your marketplace </li></ul><ul><li>Video of your company environment & your people </li></ul><ul><li>Information regarding your industry such as exhibitions, trade shows etc </li></ul><ul><li>Product | service reviews </li></ul><ul><li>Industry interviews </li></ul><ul><li>How you work with your customers </li></ul><ul><li>Case studies and testimonials from your customers </li></ul>www.sironaconsulting.com | [email_address] | 0870 850 8038
  14. 14. www.sironaconsulting.com | [email_address] | 0870 850 8038
  15. 15. Ten ways to use Facebook for business <ul><li>Meet your industry peers </li></ul><ul><li>Find and source industry contacts </li></ul><ul><li>It opens doors previously closed </li></ul><ul><li>Build and develop business relationships </li></ul><ul><li>Raise your profile in your sector </li></ul><ul><li>Develop your brand </li></ul><ul><li>You can be niche and proud of it </li></ul><ul><li>Create a business page </li></ul><ul><li>Place very targeted adverts </li></ul><ul><li>Cost effective marketing, branding and recruiting – FREE! (apart from adds) </li></ul>www.sironaconsulting.com | [email_address] | 0870 850 8038
  16. 16. Register twice Name & Company name Fill in the bio AND upload a photo of YOU Make sure you enter your website URL Use one of the platforms: Tweetdeck.com | Twhirl.org | Twitterific Remember 140 characters only!! www.sironaconsulting.com | [email_address] | 0870 850 8038
  17. 17. Tweet: An update message with a maximum length of 140 characters, visible by everyone including Google Following: you see the tweets when people you follow update them Followers: they see your tweets when you update Twitter @replies: you reply with @username, and engage in conversation Direct Messages : if you follow each other, you can send private direct messages to each other – DM’s Why people won’t follow you in return <ul><li>You have a picture of your dog as your image </li></ul><ul><li>According to your bio, you don’t exist </li></ul><ul><li>You are obviously going to try and sell me something </li></ul><ul><li>You are not playing by Twitter rules </li></ul>
  18. 18. The six types of Tweets <ul><li>Info tweet </li></ul><ul><li>Re-tweet or RT </li></ul><ul><li>Help tweet </li></ul><ul><li>Postman tweet </li></ul><ul><li>Smiley tweet </li></ul><ul><li>Finally the ‘you’ tweet </li></ul>..and just watch the ratio
  19. 19. Ten reasons to use for business <ul><li>Branding </li></ul><ul><li>Hiring people </li></ul><ul><li>Traffic </li></ul><ul><li>Networking </li></ul><ul><li>Notify customers | job seekers </li></ul><ul><li>Latest news </li></ul><ul><li>Find prospects </li></ul><ul><li>Get feedback </li></ul><ul><li>Make friends with peers </li></ul><ul><li>Track your competitors </li></ul><ul><li>SEO – your @name – inbound links – Google </li></ul><ul><li>Mobile – everywhere </li></ul>www.sironaconsulting.com | [email_address] | 0870 850 8038
  20. 20. The Jigsaw Your Brand Blog Twitter Social Networks Social Bookmarks Comments YouTube Flickr www.sironaconsulting.com | [email_address] | 0870 850 8038
  21. 21. So, have you got the idea of Social Media now? www.sironaconsulting.com | [email_address] | 0870 850 8038
  22. 22. And remember social media rule 3 Give To Get Check out the Chamber blog at http://blog.worthingchamber.co.uk Follow the Chamber on Twitter http://www.twitter.com/worthing Check out the Sirona blog at http://blog.sironaconsulting.com Follow Andy on Twitter http://www.twitter.com/andyheadworth www.sironaconsulting.com | [email_address] | 0870 850 8038

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