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How to use Blogs, Twitter and Facebook to grow your business www.sironaconsulting.com | [email_address] | 0870 850 8038

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Social Media is everywhere www.sironaconsulting.com | [email_address] | 0870 850 8038

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www.sironaconsulting.com | [email_address] | 0870 850 8038

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Don’t……… www.sironaconsulting.com | [email_address] | 0870 850 8038

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<ul><li>175 million Facebook Users, growing @ 5 million a week globally </li></ul><ul><li>Only 50 million in the US </li></ul><ul><li>9 million in the UK = >30% of UK Working Population </li></ul><ul><li>Under 25 age group < 25% of entire Facebook population </li></ul><ul><li>The fastest growing group on Facebook is 35-44 year olds </li></ul><ul><li>…………………………… followed closely by the 55+ age group </li></ul>www.sironaconsulting.com | [email_address] | 0870 850 8038

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<ul><li>47% 18-34 age group </li></ul><ul><li>31% 35-49 age group </li></ul><ul><li>21% 50+ age group </li></ul><ul><li>6 million tweeters in 1.5years </li></ul><ul><li>974% increase in UK internet traffic in 1 yr </li></ul>www.sironaconsulting.com | [email_address] | 0870 850 8038

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Source Quantcast 2009; Compete.com www.sironaconsulting.com | [email_address] | 0870 850 8038

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Social Media for Business So what is it about then? B rand C ommunity C ustomers E ngage T raffic www.sironaconsulting.com | [email_address] | 0870 850 8038

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The Three Rules of Social Media <ul><li>Don’t Be Rude </li></ul><ul><li>Don’t Be Boring </li></ul><ul><li>Give To Get </li></ul>www.sironaconsulting.com | [email_address] | 0870 850 8038

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Blogs – Why? 1. Vs www.sironaconsulting.com | [email_address] | 0870 850 8038

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2. Build a base of regular readers | subscribers | customers | job seekers 3. Human face for your business 4. Engage with your readers 5. Fresh content – SEO – Google blogs 6. Traffic generator for your website 7. Cost effective marketing tool. continued £££ www.sironaconsulting.com | [email_address] | 0870 850 8038

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How? www.sironaconsulting.com | [email_address] | 0870 850 8038

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Ten things to write about on your blog <ul><li>Company news; awards, contract wins etc </li></ul><ul><li>Stories about people in your business </li></ul><ul><li>Offer industry expertise </li></ul><ul><li>Views on the industry/your marketplace </li></ul><ul><li>Video of your company environment & your people </li></ul><ul><li>Information regarding your industry such as exhibitions, trade shows etc </li></ul><ul><li>Product | service reviews </li></ul><ul><li>Industry interviews </li></ul><ul><li>How you work with your customers </li></ul><ul><li>Case studies and testimonials from your customers </li></ul>www.sironaconsulting.com | [email_address] | 0870 850 8038

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www.sironaconsulting.com | [email_address] | 0870 850 8038

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Ten ways to use Facebook for business <ul><li>Meet your industry peers </li></ul><ul><li>Find and source industry contacts </li></ul><ul><li>It opens doors previously closed </li></ul><ul><li>Build and develop business relationships </li></ul><ul><li>Raise your profile in your sector </li></ul><ul><li>Develop your brand </li></ul><ul><li>You can be niche and proud of it </li></ul><ul><li>Create a business page </li></ul><ul><li>Place very targeted adverts </li></ul><ul><li>Cost effective marketing, branding and recruiting – FREE! (apart from adds) </li></ul>www.sironaconsulting.com | [email_address] | 0870 850 8038

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Register twice Name & Company name Fill in the bio AND upload a photo of YOU Make sure you enter your website URL Use one of the platforms: Tweetdeck.com | Twhirl.org | Twitterific Remember 140 characters only!! www.sironaconsulting.com | [email_address] | 0870 850 8038

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Tweet: An update message with a maximum length of 140 characters, visible by everyone including Google Following: you see the tweets when people you follow update them Followers: they see your tweets when you update Twitter @replies: you reply with @username, and engage in conversation Direct Messages : if you follow each other, you can send private direct messages to each other – DM’s Why people won’t follow you in return <ul><li>You have a picture of your dog as your image </li></ul><ul><li>According to your bio, you don’t exist </li></ul><ul><li>You are obviously going to try and sell me something </li></ul><ul><li>You are not playing by Twitter rules </li></ul>

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The six types of Tweets <ul><li>Info tweet </li></ul><ul><li>Re-tweet or RT </li></ul><ul><li>Help tweet </li></ul><ul><li>Postman tweet </li></ul><ul><li>Smiley tweet </li></ul><ul><li>Finally the ‘you’ tweet </li></ul>..and just watch the ratio

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Ten reasons to use for business <ul><li>Branding </li></ul><ul><li>Hiring people </li></ul><ul><li>Traffic </li></ul><ul><li>Networking </li></ul><ul><li>Notify customers | job seekers </li></ul><ul><li>Latest news </li></ul><ul><li>Find prospects </li></ul><ul><li>Get feedback </li></ul><ul><li>Make friends with peers </li></ul><ul><li>Track your competitors </li></ul><ul><li>SEO – your @name – inbound links – Google </li></ul><ul><li>Mobile – everywhere </li></ul>www.sironaconsulting.com | [email_address] | 0870 850 8038

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The Jigsaw Your Brand Blog Twitter Social Networks Social Bookmarks Comments YouTube Flickr www.sironaconsulting.com | [email_address] | 0870 850 8038

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So, have you got the idea of Social Media now? www.sironaconsulting.com | [email_address] | 0870 850 8038

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And remember social media rule 3 Give To Get Check out the Chamber blog at http://blog.worthingchamber.co.uk Follow the Chamber on Twitter http://www.twitter.com/worthing Check out the Sirona blog at http://blog.sironaconsulting.com Follow Andy on Twitter http://www.twitter.com/andyheadworth www.sironaconsulting.com | [email_address] | 0870 850 8038