Social Media for Speakers

965 views

Published on

Presentation with Doug Devitre at the National Association of Speakers St Louis chapter meeting March 2011

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
965
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Whitney Hess, a user experience designer, attending a session
  • Scott Berkun
  • http://www.sapweb20.com/blog/powerpoint-twitter-tools/
  • Preserve your brandEasy to remember and to sayMakes your more professionalDoesn’t cost muchIsn’t hard to setup
  • Change look and feel of site
  • Put this on your business card
  • http://oneforty.com/blog/explore-the-twitterverse-console/ Brian Solis efforts to keep up
  • This is the real Shaq’s vehicle when it was parked outside my building in August 2010.
  • Late to the Internet, Conan built up his concert series online and never used traditional advertising to sell out his shows in 2010.
  • Playboy founder Hugh Hefner also proposed to his latest wife in December 2010 over Twitter.
  • Uses Twitter and Facebook to notify its customers where the truck will be selling its cupcakes in the Denver metro area – A lot cheaper than other forms of advertsing
  • Fake site after all the iPhone 4 launch problems
  • Paul Chambers Tweeted that he wanted to blow up an airport in the UK and was jailed and fined for his remarks. His situation spawned a rash of tweets with “I am Spartacus” hastag, playing off the Kubrick scene where a bunch of fellow slaves refused to give up his identity by all claiming they were Spartacus.
  • An american was arrested in Egypt and sent this single Tweet, and within hours the State Department was getting him freed.
  • http://www.nytimes.com/2011/02/13/jobs/13career.html?_r=1
  • Use this site to check to see if your domain name, facebook user ID and other identities are already taken at more than 300 different services
  • Put screen shot here about finding people and also using Twitter seach function
  • Backchannelbook.com
  • Social Media for Speakers

    1. 1. Revenge of the Nerds:How Doug and David use social media<br />David Strom, david@strom.com<br />Doug Devitre, dougdevitre@gmail.com<br />
    2. 2.
    3. 3. Agenda<br />The backchannel has arrived<br />Domains, anyone?<br />Using email more effectively<br />Doing more with LinkedIn<br />Twitter for business<br />Facebook for speakers<br />Tools you should know about<br />
    4. 4. The future is here now<br />Whitney Kess vs. Guy Kawasaki at SXSW/Austin 2009<br />Wow @guykawasaki is being a total dick. Is he always like this? #sxsw<br />Been a big week: called a dick at SXSW, spammer all over the world<br />
    5. 5.
    6. 6. Is this familiar?<br />
    7. 7. New audience guidelines<br />Tweet unto others as you would have them Tweet unto you<br />Be accurate<br />Say something good before bad<br />Follow your Twitterstream<br />
    8. 8. It is about conversations<br />Speaking isn’t a one-time event<br />Attract Twitter followers before your speech<br />Get to know your audience’s interests<br />Write/speak once, publish many times (blog, Twitter, Email, YouTube)<br />Set up a Web site for each speech<br />
    9. 9. http://www.sapweb20.com/blog/powerpoint-twitter-tools/<br />
    10. 10. Become master of your domain<br />No, not that kind of domain!<br />10<br />
    11. 11. From Scott “Nametag guy”<br />On your products, you should cross-sell your website. Throughout your website, you should cross-sell your workshops. In your workshops, you should cross-sell your teleconferences. During your telecons, you should cross-sell your ezine. In your ezine, you should cross-sell your products….<br />See the pattern? Everything should reference something else!<br />
    12. 12. Why a domain?<br />It is all about branding!<br />12<br />
    13. 13. Bad domain name choices<br />
    14. 14. 14<br />
    15. 15. Your blog is your domain!<br />15<br />Wordpress.com<br />
    16. 16. 16<br />
    17. 17. 17<br />
    18. 18. 18<br />
    19. 19. Effective Emails<br />Start a mailing list!<br />Beef up your .sig<br />
    20. 20. Set up a mailing list to send out regular information to your clients<br />Free: Google Groups <br />Cheap: Mailman on EMWD.com ($4/mo)<br />Expensive: ConstantContact.com ($30/mo and up)<br />
    21. 21. Constant Contact<br />
    22. 22.
    23. 23. Doug’s email .sig<br />http://feeds.feedburner.com/dougdevitredelivers/<br />http://www.facebook.com/DougDevitreDelivers<br />http://twitter.com/dougdevitre<br />http://www.linkedin.com/in/dougdevitre<br />http://delicious.com/dougdevitre<br />http://www.flickr.com/photos/dougdevitre/<br />http://www.youtube.com/user/MoveWithDoug#grid/user/693B4FC6D5BE8084<br />
    24. 24.
    25. 25. Answers (and asking questions)<br />Joining groups<br />Adding your clients and audience members to engage them after the speech<br />Connecting to Tripit and Slideshare at a minimum to link trips and ppt's to your profile<br />Put the LinkedIn URL on your business card and in your email sigs<br />
    26. 26.
    27. 27. List your Web sites<br />Use the “other” choice <br />Also can put a 4th in “Interests”<br />This is what it will look like on screen:<br />27<br />
    28. 28. 28<br />
    29. 29.
    30. 30. Claim a Public Profile URL<br />30<br />
    31. 31.
    32. 32. Finally: make LinkedIn a daily habit<br />Look for new postings on your groups<br />See new connections with your network<br />To tweak your profile and add new presentations<br />To update your status with noteworthy activities, meetings, or speeches<br />32<br />
    33. 33. Payment Gadgets<br />
    34. 34. 34<br />
    35. 35. 35<br />Twitter has lots of business purposes<br />Instant FAQ<br />Customer acquisition<br />Focus groups on the cheap<br />Problem resolution<br />Soapbox<br />
    36. 36.
    37. 37. 37<br />
    38. 38. 38<br />But who really is “the real Shaq”<br />
    39. 39. 39<br />
    40. 40. 40<br />
    41. 41. 41<br />
    42. 42. 42<br />
    43. 43. 43<br />
    44. 44. 44<br />
    45. 45. 45<br />
    46. 46. 46<br />
    47. 47. 47<br />Twitter for instant notification<br />
    48. 48. 48<br />
    49. 49. 49<br />
    50. 50. 50<br />
    51. 51. 51<br />
    52. 52. 52<br />
    53. 53. 53<br />
    54. 54. 54<br />
    55. 55. 55<br />Good places to start learning<br />http://www.cio.com/article/492019/Twitter_Bible_Everything_You_Need_To_Know_About_Twitter<br />
    56. 56. 56<br />
    57. 57. 57<br />Key Twitter To-dos <br />Follow the right people in your industry<br />Don’t get too caught up in tweeting your every movement<br />Look at what businesses are doing with it<br />Use it to start conversations with people you want to get to know<br />
    58. 58. 58<br />How not to use Twitter!<br />
    59. 59. What to Tweet?<br />When and where you are speaking<br />What you have read that you want to share with others<br />Something you post on your blog<br />A link to a Web site that you find interesting<br />59<br />
    60. 60. 60<br />
    61. 61. 61<br />
    62. 62. 62<br />How to get arrested for your tweets and pay thousands in fines<br />
    63. 63. 63<br />
    64. 64. 64<br /> “Motrin Moms”<br />
    65. 65. 65<br />Other no-nos<br />Keep politics, religion and sex out<br />
    66. 66.
    67. 67.
    68. 68. Facebook “marriage”<br />68<br />
    69. 69. 69<br />
    70. 70. Wordpress ==>> Facebook<br />
    71. 71.
    72. 72.
    73. 73.
    74. 74.
    75. 75. Tools<br />
    76. 76. 76<br />
    77. 77.
    78. 78.
    79. 79. 79<br />
    80. 80. 80<br />
    81. 81. WeFollow.com<br />81<br />
    82. 82. 82<br />
    83. 83. 83<br />
    84. 84. 84<br />
    85. 85. 85<br />
    86. 86. 86<br />
    87. 87. 87<br />
    88. 88. 88<br />
    89. 89.
    90. 90.
    91. 91. 91<br />
    92. 92. NSA STL Web site<br />
    93. 93.
    94. 94. David’s business card<br />94<br />
    95. 95. Recommended books<br />Social Marketing for Business Customers<br />Tweets from Tahrir<br />Twitterville<br />Twitter for Dummies<br />The Backchannel Book<br />Facebook Marketing for Dummies<br />95<br />
    96. 96. 96<br />
    97. 97. Egypt’s revolution as it unfolded in the words of the people who made it possible, a new book from OrBooks.com coming later in March! <br />
    98. 98. 98<br />Twitter books<br />
    99. 99. 99<br />

    ×