Preserve your brandEasy to remember and to sayMakes your more professionalDoesn’t cost muchIsn’t hard to setup
Change look and feel of site
Put this on your business card
http://oneforty.com/blog/explore-the-twitterverse-console/ Brian Solis efforts to keep up
This is the real Shaq’s vehicle when it was parked outside my building in August 2010.
Late to the Internet, Conan built up his concert series online and never used traditional advertising to sell out his shows in 2010.
Playboy founder Hugh Hefner also proposed to his latest wife in December 2010 over Twitter.
Uses Twitter and Facebook to notify its customers where the truck will be selling its cupcakes in the Denver metro area – A lot cheaper than other forms of advertsing
Fake site after all the iPhone 4 launch problems
Paul Chambers Tweeted that he wanted to blow up an airport in the UK and was jailed and fined for his remarks. His situation spawned a rash of tweets with “I am Spartacus” hastag, playing off the Kubrick scene where a bunch of fellow slaves refused to give up his identity by all claiming they were Spartacus.
An american was arrested in Egypt and sent this single Tweet, and within hours the State Department was getting him freed.
Agenda<br />The backchannel has arrived<br />Domains, anyone?<br />Using email more effectively<br />Doing more with LinkedIn<br />Twitter for business<br />Facebook for speakers<br />Tools you should know about<br />
The future is here now<br />Whitney Kess vs. Guy Kawasaki at SXSW/Austin 2009<br />Wow @guykawasaki is being a total dick. Is he always like this? #sxsw<br />Been a big week: called a dick at SXSW, spammer all over the world<br />
New audience guidelines<br />Tweet unto others as you would have them Tweet unto you<br />Be accurate<br />Say something good before bad<br />Follow your Twitterstream<br />
It is about conversations<br />Speaking isn’t a one-time event<br />Attract Twitter followers before your speech<br />Get to know your audience’s interests<br />Write/speak once, publish many times (blog, Twitter, Email, YouTube)<br />Set up a Web site for each speech<br />
Become master of your domain<br />No, not that kind of domain!<br />10<br />
From Scott “Nametag guy”<br />On your products, you should cross-sell your website. Throughout your website, you should cross-sell your workshops. In your workshops, you should cross-sell your teleconferences. During your telecons, you should cross-sell your ezine. In your ezine, you should cross-sell your products….<br />See the pattern? Everything should reference something else!<br />
Why a domain?<br />It is all about branding!<br />12<br />
Answers (and asking questions)<br />Joining groups<br />Adding your clients and audience members to engage them after the speech<br />Connecting to Tripit and Slideshare at a minimum to link trips and ppt's to your profile<br />Put the LinkedIn URL on your business card and in your email sigs<br />
Finally: make LinkedIn a daily habit<br />Look for new postings on your groups<br />See new connections with your network<br />To tweak your profile and add new presentations<br />To update your status with noteworthy activities, meetings, or speeches<br />32<br />
57<br />Key Twitter To-dos <br />Follow the right people in your industry<br />Don’t get too caught up in tweeting your every movement<br />Look at what businesses are doing with it<br />Use it to start conversations with people you want to get to know<br />
What to Tweet?<br />When and where you are speaking<br />What you have read that you want to share with others<br />Something you post on your blog<br />A link to a Web site that you find interesting<br />59<br />
Recommended books<br />Social Marketing for Business Customers<br />Tweets from Tahrir<br />Twitterville<br />Twitter for Dummies<br />The Backchannel Book<br />Facebook Marketing for Dummies<br />95<br />