Using Inbound Marketing for Personal Branding

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Learn how to take advantage of inbound marketing to brand yourself - more specifically using the power of social media and content creation.

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Using Inbound Marketing for Personal Branding

  1. 1. SUCCEEDINGIN LIFE WITHSOCIALMEDIA
  2. 2. YOURSOCIAL MEDIAINSTRUCTOR SARAH BEDRICK @SBEDRICK
  3. 3. WHAT WE’LLGET INTO TODAY 1. WHAT IS INBOUND MARKETING OVERVIEW & WHY YOU SHOULD CARE DISCUSS 3 MAIN COMPONENTS 2. HOW THESE CONCEPTS CAN HELP YOU LAND THE PERFECT JOB! AKA PERSONAL BRANDING 3. Q&A SESH
  4. 4. WHOIS THIS SEChumGIRL? or
  5. 5. OUTBOUNDMARKETING!!!!
  6. 6. OUTBOUND MARKETING ISBROKEN SKIP ADS UNSUBSCRIBE RECYCLE/TRA SH SAY‘DO NOT CALL’
  7. 7. Inbound marketing is afundamental shift in how we relate to potential customers
  8. 8. Make marketingpeople love
  9. 9. HOW DOESONE DOINBOUNDMARKETING?
  10. 10. Publish NOT Advertise People ignore ads. 0.2% Click Through Rate Be the content, not the ads around the content.
  11. 11. How to create a facebook business page
  12. 12. Blogging & SEO Social MediaContent Creation Podcasting
  13. 13. WHY DOCOMPANIESCARE? THE IS TAKING INTERNET OVER! 80% of consumers connect with brands on Facebook viewers tweet about TV shows 50% of TV 68% of CMOs feel unprepared for challenges of media marketing social
  14. 14. BOTTOM INBOUN = MARKETINLINE! &D MATTER G S WORKS!
  15. 15. WHY TAKINGOF YOUR BRAND ISCONTROLIS A MUST!
  16. 16. IF YOU DON’T…SOMEONE ELSEWILL!
  17. 17. HOW DO YOUPLAN TO STANDOUT?
  18. 18. OPENS UPMANY NEWOPPORTUNITIES!
  19. 19. HOW TO GETSTARTED!
  20. 20. 1. BUY YOUR NAME .com, .tv, .org etc 29
  21. 21. 2. Slap it onlineHouse it30
  22. 22. ZERPLY AS ZERPLYAN ALTERNATIVE
  23. 23. WHAT DOES YOUR PROFILECONVEY?
  24. 24. www.YOURNAME.COM
  25. 25. NOWON TO THECONTENT!
  26. 26. RESUMES ARE FOR DINOSAUR36
  27. 27. RESUME VS “SHOW “DO”BLOG ”
  28. 28. 38
  29. 29. BECOME ONE39 WITH YOUR
  30. 30. WHAT TO PUBLISH?ANYTHING YOU WANT!USE GOOD JUDGEMENT • Book reviews • Class presentations • Papers you’re proud of • Things that inspire you • Accomplishments • Videos & other content that you like
  31. 31. WHAT TO PUBLISH? PART • Blog 2 • Podcast • Videos • Photos • Presentations • eBooks • News Releases
  32. 32. WHERE TO PUBLISH?
  33. 33. WHAT DO YOU DO IF...YOU HAVE A POPULAR NAME? John Tom Smith Jones Kyle James
  34. 34. Authority isdeterminedby inbound links
  35. 35. TIPS & TRICKS ONLINE TO STANDOUT• Use Search.Twitter.com or FollowerWonk.com to look for openings• Connect with recruiters/employees online via Linkedin and Twitter• Get Zerply• Go to Industry events (Event Brite)• Run Social Ads 45
  36. 36. WHAT NOTTO DO! POST BAD PHOTOS: Anything you don’t want 1. your mother or boss to see…because they will. WAIT: Remember, if you don’t stake your name on 2. Social media sites – someone will. Take control. 3. COMPLAIN: Nobody likes the whiners, especially ones who take it to their networks. Just look at the numbers.
  37. 37. THANK YOU Sarah Bedrick Twitter.com/sbedrick Sarahbedrick.com www.HubSpot.com

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