SlideShare a Scribd company logo
SUCCEEDING
IN LIFE WITH
SOCIAL
MEDIA
YOUR
SOCIAL MEDIA
INSTRUCTOR
     SARAH BEDRICK
           @SBEDRICK
WHAT WE’LL
GET INTO TODAY
     1.   WHAT IS INBOUND MARKETING
           OVERVIEW & WHY YOU SHOULD CARE
           DISCUSS 3 MAIN COMPONENTS



     2.   HOW THESE CONCEPTS CAN HELP YOU
          LAND THE PERFECT JOB!
           AKA PERSONAL BRANDING


     3.   Q&A SESH
WHO
IS THIS   SEChum
GIRL?     or
OUTBOUND
MARKETING!!!!
OUTBOUND MARKETING IS
BROKEN
                              SKIP ADS

                                         UNSUBSCRIBE
                RECYCLE/TRA
                    SH


     SAY
‘DO NOT CALL’
Inbound
   marketing is a
fundamental shift
 in how we relate
    to potential
    customers
Make
 marketing
people love
HOW DOES
ONE DO
INBOUND
MARKETING?
Publish NOT Advertise
         People ignore ads.
         0.2% Click Through Rate




           Be the content, not the
           ads around the content.
How to create a facebook business page
Blogging &         SEO   Social Media
Content Creation




        Podcasting
WHY DO
COMPANIES
CARE?
             THE
              IS TAKING
             INTERNET
               OVER!
 80% of consumers connect with brands on
 Facebook viewers tweet about TV shows
 50% of TV
 68% of CMOs feel unprepared for challenges of
     media marketing
 social
BOTTOM INBOUN
     = MARKETIN
LINE! &D
       MATTER
       G
        S
        WORKS!
WHY TAKING
OF YOUR BRAND IS
CONTROL
IS A MUST!
IF YOU DON’T…
SOMEONE ELSE
WILL!
HOW DO YOU
PLAN TO STAND
OUT?
OPENS UP
MANY NEW
OPPORTUNITIES!
HOW TO GET
STARTED!
1. BUY YOUR NAME .com, .tv, .org
   etc




     29
2. Slap it online
House it




30
ZERPLY AS
 ZERPLY
AN ALTERNATIVE
WHAT DOES YOUR PROFILE
CONVEY?
www.YOURNAME.COM
NOW
ON TO THE
CONTENT!
RESUMES
     ARE FOR
     DINOSAUR
36
RESUME VS
 “SHOW    “DO”
BLOG
 ”
38
BECOME ONE
39
     WITH YOUR
WHAT TO PUBLISH?
ANYTHING YOU WANT!
USE GOOD JUDGEMENT
    • Book reviews
    • Class presentations
    • Papers you’re proud of
    • Things that inspire you
    • Accomplishments
    • Videos & other content that you like
WHAT TO PUBLISH? PART
 • Blog   2
 •   Podcast
 •   Videos
 •   Photos
 •   Presentations
 •   eBooks
 •   News Releases
WHERE TO PUBLISH?
WHAT DO YOU DO IF...
YOU HAVE A POPULAR NAME?

     John            Tom
     Smith           Jones
             Kyle
             James
Authority is
determined
by inbound
   links
TIPS & TRICKS ONLINE TO STAND
OUT
• Use Search.Twitter.com or
  FollowerWonk.com to look for
  openings
• Connect with
  recruiters/employees online via
  Linkedin and Twitter
• Get Zerply
• Go to Industry events (Event
  Brite)
• Run Social Ads
         45
WHAT NOT
TO DO!
      POST BAD PHOTOS: Anything you don’t want
 1.   your mother or boss to see…because they will.

      WAIT: Remember, if you don’t stake your name on
 2.   Social media sites – someone will. Take control.


 3.   COMPLAIN: Nobody likes the whiners, especially
      ones who take it to their networks. Just look at
      the numbers.
THANK
 YOU

         Sarah Bedrick
         Twitter.com/sbedrick
          Sarahbedrick.com
        www.HubSpot.com

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Using Inbound Marketing for Personal Branding

Editor's Notes

  1. Welcome to our Step 2 class, Getting Found Through Blogging. I’ll show you how to take the knowledge you have about your business and industry, and easily turn it into a traffic generating blog post. Pretty cool, huh?
  2. My name is SarahBedrick, an inbound marketing consultant here at HubSpot. You can connect with me on Twitter at @sbedrick or on Linkedin here: http://www.linkedin.com/pub/sarah-bedrick/a/755/9b9For my full bio, visit our Meet the Team page here.
  3. So instead of pushing in their face – we’re making marketing that people love!
  4. And we make marketing that people love – by transforming our marketing to be online. We make this online because that is how people are looking for their information. And inbound marketing is important – and making marketing that people love is important – because When you guys need something for class – what is the first thing you do – Google it. When you need the best sushi restaurant while on vacation in boston – what do you do – you google it (or ask friends in social media).
  5. So Instead of Advertising like traditional means of marketing – we’re publishing valuable content that gets found and helps someone who was conducting that Google search.
  6. Why do companies care about inbound marketing - because the Internet is taking over.They know that they should be on facebook because 80% of consumers connect with them there.
  7. If you don’t take control of your brand – someone else will.Take the new definition of Santorum for example. Rick Santorum didn’t take control of his online presence and didn’t have it on lock with SEO and content – and someone who was offended by one of his remarks – coined the new term Santorum as this. Fortunately, for me there aren’t that many other Sarah Bedricks out there. However, depending on your name – your online presence might already be claimed. Do a Google search to see where you’ll stack up with others in your brand. This – during the Republican primaries – was showing up at the stop result in a google search. How badly did this hurt his brand – not only for not being found at the top of Google but this horrible new definition of “Santorum” really tainted his image.
  8. How do you plan to stand out in a sea of other potential hires?Most companies will Google you to find out as much as than can about you. Having control of your own brand, having a Twitter feed, website and a fully stacked LinkedIn profile will help show that you care about your brand – and can also work to show off your accomplishments and passions.
  9. It opens up a world of opportunities.Find out about networking events.Find out about new companies. Get invited to fun focus groupsNetwork with those you idolize
  10. This is a no brainer that costs 7 dollars a year.Hosting is rather cheap too at 6 dollars a month. Can you spend 151 dollars a year for a leg up against the competition? I think so.
  11. Twitter, LinkedIn, Google+ and whatever is relevant to your industry
  12. And make sure your biography is descriptive. What do you want people to know about you – are you a student, a graduate student, a new employee of a company. What are your passions – why should people follow you?
  13. Upload resumes to LinkedIn. Include resume on your personal website. However, instead of just updating your resume – create content about your passions, experience, education and accomplishments. Instead of just adding it to your resume – create a piece of content about how you learned about a new biography. For example, I do Toastmasters which is a public speaking program – instead of just saying I’m a competent communicator – I have someone record each presentation and post it to my blog along with the content of my speech with a review. That – is way more impressive than just adding it to my resume.
  14. Next once you have your presence settled online – find your passion. You may know – you may not, but it is important in making you happy.
  15. Take your passion and become one with your industry.Find the top industry blogs and subscribe to them.-Postsummaries of what your thoughts on the topics were. -Comment on the posts-Share the information through your social networksThis will show potential employers that you care about your industry enough to keep up with trends and the thought-leaders in the industry.
  16. Next – start creating content for your own site. It can be whatever you’d like. Presentations for class. Papers you’re proud of. Things that make you think.
  17. Next – start creating content for your own site. It can be whatever you’d like. Presentations for class. Papers you’re proud of. Things that make you think.
  18. What do you do if your name is too popular to get found in a google search?
  19. Tons of tools out there to help you search Twitter. Followerwonk.com – search twitter.com
  20. It’s easy to get hung up on a few things that don’t matter too much:Performance - Again, remember that blogging takes time and patience and that a true leads lift generally comes around the 51st blog article.Being Hemingway - Spellcheck and Proofreading are key. Even Hemingway wasn’t Hemingway when he started writing.Meta Keywords, Meta Descriptions - Meta description is the 175 characters that describe your page for potential visitors on search engines. Neither it nor meta keywords matter much from an SEO perspective anymore.Now lets take a look at some examples. What’s theory without practice, anyway?
  21. Thanks for attending today’s class. I hoped you learned all you need to become a blogging superstar. Next up is the Promote Your Content call, which you can register for here: http://academy.hubspot.com/webinars/step-3-promote-your-content/For Technical Questions - Contact SupportInbound Marketing/General Questions - Customer Forums or email us.
  22. Above is the roadmap of where we’re going today.In this class, you will learn:Why it is important to blog,The different ways prospects can find your blog articlesHow to begin conceptualizing what to right aboutHow to write articles that get you maximum returns in the form of traffic and leadsThe key takeaways you need to know before the call ends