The Science of Twitter

Advanced Twitter
Dan Zarrella
Viral Marketing Scientist
@DanZarrella
The Science of Twitter

Unicorns and Rainbows

$3,000,000

Setting Up Your Account
First things first.

Put a Bio in Your Profile

Identify Yourself in Your Bio

Put a Link in Your Profile

Upload a Picture

Takeaway:
Take the time to fully
set up your profile.

Follow to Get Followers

Takeaway:
Search for relevant
Keywords follow people
using them.

Following-to-Follower Ratio

Takeaway:
Don’t follow many
more people than are
following you.

How to Tweet
Good behavior, by the numbers.

Tweets-per-Day Best Practice

Takeaway:
Don’t talk about
yourself so much.

Takeaway:
Try to stay positive.

Promoting your Content
How to get the clicks.

Takeaway:
If you want people to
click your links,
Tweet slower.

Takeaway:
Tweeting about Twitter
works.

ReTweets-per-Follower
30

Suggested Users are Less ReTweetable

ReTweeting = Link Sharing

Bit.ly is more ReTweetable than TinyURL

20 Most ReTweetable Words
you
twitter
please
retweet
post
blog
social
free
media
help
please retweet
great
social media
10
follow
how to
top
blog post
check out
new blog post

Ask for the ReTweet

Takeaway:
Ask for the ReTweet.

20 Least ReTweetable Words
game
going
haha
lol
but
watching
work
home
night
bed
well
sleep
gonna
hey
tomorrow
tired
some
back
bored
listening

ReTweets Use Longer Words

ReTweets are “Smarter”

Takeaway:
No need to dumb
things down too much.

ReTweets are More Novel

ReTweets are Noun Heavy

ReTweets have More Punctuation

Semicolons are not ReTweetable

ReTweets are Less Emotional

ReTweets are Social and Concrete

Self Reference is not ReTweetable

News is ReTweetable

Takeaway:
Try to be the first
to break news.

Men and Women ReTweet Differently

Timing is Everything

Takeaway:
Later in the day is
Better for getting
ReTweets.

ReTweet Cascades

Dan Zarrella
@DanZarrella

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The Science of Twitter

by Dan Zarrella

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