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The Science of Twitter

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    The Science of Twitter The Science of Twitter Presentation Transcript

    • Advanced Twitter
      Dan Zarrella
      Viral Marketing Scientist
      @DanZarrella
      The Science of Twitter
    • Unicorns and Rainbows
    • $3,000,000
    • Setting Up Your Account
      First things first.
    • Put a Bio in Your Profile
    • Identify Yourself in Your Bio
    • Put a Link in Your Profile
    • Upload a Picture
    • Takeaway:
      Take the time to fully
      set up your profile.
    • Follow to Get Followers
    • Takeaway:
      Search for relevant
      Keywords follow people
      using them.
    • Following-to-Follower Ratio
    • Takeaway:
      Don’t follow many
      more people than are
      following you.
    • How to Tweet
      Good behavior, by the numbers.
    • Tweets-per-Day Best Practice
    • Takeaway:
      Don’t talk about
      yourself so much.
    • Takeaway:
      Try to stay positive.
    • Promoting your Content
      How to get the clicks.
    • 23
    • 24
    • Takeaway:
      If you want people to
      click your links,
      Tweet slower.
    • 26
    • Takeaway:
      Tweeting about Twitter
      works.
    • ReTweets-per-Follower
      30
    • Suggested Users are Less ReTweetable
    • ReTweeting = Link Sharing
    • Bit.ly is more ReTweetable than TinyURL
    • 20 Most ReTweetable Words
      you
      twitter
      please
      retweet
      post
      blog
      social
      free
      media
      help
      please retweet
      great
      social media
      10
      follow
      how to
      top
      blog post
      check out
      new blog post
    • Ask for the ReTweet
    • Takeaway:
      Ask for the ReTweet.
    • 20 Least ReTweetable Words
      game
      going
      haha
      lol
      but
      watching
      work
      home
      night
      bed
      well
      sleep
      gonna
      hey
      tomorrow
      tired
      some
      back
      bored
      listening
    • ReTweets Use Longer Words
    • ReTweets are “Smarter”
    • Takeaway:
      No need to dumb
      things down too much.
    • ReTweets are More Novel
    • ReTweets are Noun Heavy
    • ReTweets have More Punctuation
    • Semicolons are not ReTweetable
    • ReTweets are Less Emotional
    • ReTweets are Social and Concrete
    • Self Reference is not ReTweetable
    • News is ReTweetable
    • Takeaway:
      Try to be the first
      to break news.
    • Men and Women ReTweet Differently
    • Timing is Everything
    • Takeaway:
      Later in the day is
      Better for getting
      ReTweets.
    • ReTweet Cascades
    • Dan Zarrella
      @DanZarrella