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The Science of Twitter

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  • 1. The Science of Twitter How to get more followers and ReTweets. Dan Zarrella Social Media Scientist
  • 2. Unicorns and Rainbows
  • 3. Why Twitter?
  • 4. The population of: France is 65,447,374 Britain is 62,041,708 Italy is 60,275,846 Spain is 45,989,016
  • 5. 75,000,000
  • 6. $3,000,000
  • 7. Setting Up Your Account First things first.
  • 8. Put a Bio in Your Profile
  • 9. Identify Yourself in Your Bio
  • 10. Put a Link in Your Profile
  • 11. Upload a Picture
  • 12. Takeaway: Take the time to fully set up your profile.
  • 13. Follow to Get Followers
  • 14. Takeaway: Search for relevant Keywords follow people using them.
  • 15. Following-to-Follower Ratio
  • 16. Takeaway: Don’t follow many more people than are following you.
  • 17. How to Tweet Good behavior, by the numbers.
  • 18. Tweets-per-Day Best Practice
  • 19. Takeaway: Don’t talk about yourself so much.
  • 20. Takeaway: Try to stay positive.
  • 21. Promoting your Content How to get the clicks.
  • 22. 27
  • 23. 28
  • 24. Takeaway: If you want people to click your links, Tweet slower.
  • 25. 30
  • 26. Takeaway: Tweeting about Twitter works.
  • 27. Twitter for Customer Service
  • 28. Questions?
  • 29. Exposure Awareness Motivation
  • 30. ReTweets-per-Follower 37
  • 31. Suggested Users are Less ReTweetable
  • 32. ReTweeting = Link Sharing
  • 33. Bit.ly is more ReTweetable than TinyURL
  • 34. 20 Most ReTweetable Words 1. you 2. twitter 3. please 4. retweet 5. post 6. blog 7. social 8. free 9. media 10. help 11. please retweet 12. great 13. social media 14. 10 15. follow 16. how to 17. top 18. blog post 19. check out 20. new blog post
  • 35. Ask for the ReTweet
  • 36. Takeaway: Ask for the ReTweet.
  • 37. 20 Least ReTweetable Words 1. game 2. going 3. haha 4. lol 5. but 6. watching 7. work 8. home 9. night 10. bed 11. well 12. sleep 13. gonna 14. hey 15. tomorrow 16. tired 17. some 18. back 19. bored 20. listening
  • 38. ReTweets Use Longer Words
  • 39. ReTweets are “Smarter”
  • 40. Takeaway: No need to dumb things down too much.
  • 41. ReTweets are More Novel
  • 42. ReTweets are Noun Heavy
  • 43. ReTweets have More Punctuation
  • 44. Semicolons are not ReTweetable
  • 45. ReTweets are Less Emotional
  • 46. ReTweets are Social and Concrete
  • 47. Self Reference is not ReTweetable
  • 48. News is ReTweetable
  • 49. Takeaway: Try to be the first to break news.
  • 50. Men and Women ReTweet Differently
  • 51. Timing is Everything
  • 52. Takeaway: Later in the day is Better for getting ReTweets.
  • 53. ReTweet Cascades
  • 54. Twitter Tools How to scale.
  • 55. Dan Zarrella @DanZarrella