The Science of Twitter
How to get more followers and ReTweets.
Dan Zarrella
Social Media Scientist
Unicorns and
Rainbows
Why Twitter?
The population of:
France is 65,447,374
Britain is 62,041,708
Italy is 60,275,846
Spain is 45,989,016
75,000,000
$3,000,000
Setting Up Your Account
First things first.
Put a Bio in Your Profile
Identify Yourself in Your Bio
Put a Link in Your Profile
Upload a Picture
Takeaway:
Take the time to fully
set up your profile.
Follow to Get Followers
Takeaway:
Search for relevant
Keywords follow people
using them.
Following-to-Follower Ratio
Takeaway:
Don’t follow many
more people than are
following you.
How to Tweet
Good behavior, by the numbers.
Tweets-per-Day Best Practice
Takeaway:
Don’t talk about
yourself so much.
Takeaway:
Try to stay positive.
Promoting your Content
How to get the clicks.
27
28
Takeaway:
If you want people to
click your links,
Tweet slower.
30
Takeaway:
Tweeting about Twitter
works.
Twitter for Customer Service
Questions?
Exposure
Awareness
Motivation
ReTweets-per-Follower
37
Suggested Users are Less ReTweetable
ReTweeting = Link Sharing
Bit.ly is more ReTweetable than TinyURL
20 Most ReTweetable Words
1. you
2. twitter
3. please
4. retweet
5. post
6. blog
7. social
8. free
9. media
10. help
11. p...
Ask for the ReTweet
Takeaway:
Ask for the ReTweet.
20 Least ReTweetable Words
1. game
2. going
3. haha
4. lol
5. but
6. watching
7. work
8. home
9. night
10. bed
11. well
12...
ReTweets Use Longer Words
ReTweets are “Smarter”
Takeaway:
No need to dumb
things down too much.
ReTweets are More Novel
ReTweets are Noun Heavy
ReTweets have More Punctuation
Semicolons are not ReTweetable
ReTweets are Less Emotional
ReTweets are Social and Concrete
Self Reference is not ReTweetable
News is ReTweetable
Takeaway:
Try to be the first
to break news.
Men and Women ReTweet Differently
Timing is Everything
Takeaway:
Later in the day is
Better for getting
ReTweets.
ReTweet Cascades
Twitter Tools
How to scale.
Dan Zarrella
@DanZarrella
The Science of Twitter
The Science of Twitter
The Science of Twitter
The Science of Twitter
The Science of Twitter
The Science of Twitter
The Science of Twitter
The Science of Twitter
The Science of Twitter
The Science of Twitter
The Science of Twitter
The Science of Twitter
The Science of Twitter
The Science of Twitter
The Science of Twitter
The Science of Twitter
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The Science of Twitter

  1. 1. The Science of Twitter How to get more followers and ReTweets. Dan Zarrella Social Media Scientist
  2. 2. Unicorns and Rainbows
  3. 3. Why Twitter?
  4. 4. The population of: France is 65,447,374 Britain is 62,041,708 Italy is 60,275,846 Spain is 45,989,016
  5. 5. 75,000,000
  6. 6. $3,000,000
  7. 7. Setting Up Your Account First things first.
  8. 8. Put a Bio in Your Profile
  9. 9. Identify Yourself in Your Bio
  10. 10. Put a Link in Your Profile
  11. 11. Upload a Picture
  12. 12. Takeaway: Take the time to fully set up your profile.
  13. 13. Follow to Get Followers
  14. 14. Takeaway: Search for relevant Keywords follow people using them.
  15. 15. Following-to-Follower Ratio
  16. 16. Takeaway: Don’t follow many more people than are following you.
  17. 17. How to Tweet Good behavior, by the numbers.
  18. 18. Tweets-per-Day Best Practice
  19. 19. Takeaway: Don’t talk about yourself so much.
  20. 20. Takeaway: Try to stay positive.
  21. 21. Promoting your Content How to get the clicks.
  22. 22. 27
  23. 23. 28
  24. 24. Takeaway: If you want people to click your links, Tweet slower.
  25. 25. 30
  26. 26. Takeaway: Tweeting about Twitter works.
  27. 27. Twitter for Customer Service
  28. 28. Questions?
  29. 29. Exposure Awareness Motivation
  30. 30. ReTweets-per-Follower 37
  31. 31. Suggested Users are Less ReTweetable
  32. 32. ReTweeting = Link Sharing
  33. 33. Bit.ly is more ReTweetable than TinyURL
  34. 34. 20 Most ReTweetable Words 1. you 2. twitter 3. please 4. retweet 5. post 6. blog 7. social 8. free 9. media 10. help 11. please retweet 12. great 13. social media 14. 10 15. follow 16. how to 17. top 18. blog post 19. check out 20. new blog post
  35. 35. Ask for the ReTweet
  36. 36. Takeaway: Ask for the ReTweet.
  37. 37. 20 Least ReTweetable Words 1. game 2. going 3. haha 4. lol 5. but 6. watching 7. work 8. home 9. night 10. bed 11. well 12. sleep 13. gonna 14. hey 15. tomorrow 16. tired 17. some 18. back 19. bored 20. listening
  38. 38. ReTweets Use Longer Words
  39. 39. ReTweets are “Smarter”
  40. 40. Takeaway: No need to dumb things down too much.
  41. 41. ReTweets are More Novel
  42. 42. ReTweets are Noun Heavy
  43. 43. ReTweets have More Punctuation
  44. 44. Semicolons are not ReTweetable
  45. 45. ReTweets are Less Emotional
  46. 46. ReTweets are Social and Concrete
  47. 47. Self Reference is not ReTweetable
  48. 48. News is ReTweetable
  49. 49. Takeaway: Try to be the first to break news.
  50. 50. Men and Women ReTweet Differently
  51. 51. Timing is Everything
  52. 52. Takeaway: Later in the day is Better for getting ReTweets.
  53. 53. ReTweet Cascades
  54. 54. Twitter Tools How to scale.
  55. 55. Dan Zarrella @DanZarrella
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