FACEBOOK Advertising for Small Business

2. Social Media Marketing…
Can You Relate?

3. Why listen to ME?
I LIVE AND BREATHE ONLINE
MARKETING FOR A LIVING!
I Regularly Train w/The Country’s
TOP Social Media Experts including Gary
Vaynerchuk, Natalie Sisson, Nick
Unsworth, and Mari Smith (Photo),
Who Was Named ATopTen Influencer
in Social Media by Forbes Magazine.

4. Today,You’ll Learn…
1) WHY FACEBOOK SHOULD BE A
PRIORITY FORYOUR ONLINE MARKETING
2) SOME OF MY PERSONAL SECRETS
FOR INCREASING “LIKES”, ENGAGEMENT,
AND GETTINGYOUR POSTS SEEN
3) HOW TO ACTUALLY MAKE MONEY
USING SOCIAL MEDIA!

5. Why Facebook?

1.28 BILLION Monthly,Active FB Users

6. Why Facebook?

1.28 BILLION Monthly,Active FB Users

802 Million People Log On EVERY Day

7. Why Facebook?

1.28 BILLION Monthly,Active FB Users

802 Million People Log On EVERY Day

Social Media Is Now the TOP Internet Activity

8. Why Facebook?

1.28 BILLION Monthly,Active FB Users

802 Million People Log On EVERY Day

Social Media Is Now the TOP Internet Activity

FACEBOOK Has Almost 7x The Engagement As Twitter

9. Why Facebook?

1.28 BILLION Monthly,Active FB Users

802 Million People Log On EVERY Day

Social Media Is Now the TOP Internet Activity

FACEBOOK Has Almost 7x The Engagement As Twitter

Average Time Spent On Facebook is 20 Min PerVisit

10. Why Facebook?

1.28 BILLION Monthly,Active FB Users

802 Million People Log On EVERY Day

Social Media Is Now the TOP Internet Activity

FACEBOOK Has Almost 7x The Engagement As Twitter

Average Time Spent On Facebook is 20 Min PerVisit

FB Advertising Is Still Accessible To Small Businesses
(Sources: Facebook.com, BusinessInsider.com, Marigold Marketing Group)

11. Why Facebook?
HOW IS FACEBOOK DIFFERENTTHAN OTHER
SOCIAL MEDIA PLATFORMS?

12. Why Facebook?
HOW IS FACEBOOK DIFFERENTTHAN OTHER
SOCIAL MEDIA PLATFORMS?
FACEBOOK Has MOST DEVELOPED
Targeted Advertising Tools On The
Planet!

13. Why Facebook?
HOW IS FACEBOOK DIFFERENTTHAN OTHER
SOCIAL MEDIA PLATFORMS?
FACEBOOK Has MOST DEVELOPED
Targeted Advertising Tools On The
Planet!
(They’ve been around longer, have OODLES OF CASH,
and they have spent time and money perfecting it.)

14. 3 FB AD SECRETS
1) To Build The Number of LIKES onYour Page FOR
LITERALLY PENNIES EACH…
CREATE A “LIKE” AD for $10/Day,TargetYour Ideal Audience,
Use A Great Photo That Creates a Mental/Emotional
Connection and…
USE THIS PHRASE inYOUR AD:
“LIKE IfYou LOVE __________”

15. Two Men And ATruck

16. Durant’s

17. 3 FB AD SECRETS
2) IfYou Use The “BOOST POST” Button,You Must Run The
Boost Post for a Minimum of 3 Days to Be Successful.

18. 3 FB AD SECRETS
3) Mari’s “BEST PRACTICES”
-
BEST DAYS OF THE WEEK TO POST:Thurs + Fri
-
BEST TIME OF DAY: Just after lunch
-
BEST TYPES OF CONTENT: Photos, Questions, Short Posts (90
Characters or less),Video, Plain Status Updates, Linked Articles
-
OFFER FREE INFORMATION TO HELPYOUR AUDIENCE SOLVE A
PROBLEM THEY ARE LIKELY TO HAVE (Ideal Audience)
-
BUTTESTTHESE FORYOURSELF onYOUR PAGE!

19. So…HOW do you make
MONEY from Facebook?

20. So…HOW do you make
MONEY from Facebook?

21. FACEBOOK Funnel
Conversion Strategy

22. FACEBOOK Funnel
Conversion Strategy

23. FACEBOOK Funnel
Conversion Strategy

24. FACEBOOK Funnel
Conversion Strategy

25. FACEBOOK Funnel
Conversion Strategy

26. FACEBOOK Funnel
Conversion Strategy

27. Example of Conversion
Strategy
THE FACEBOOK AD

28. Example of Conversion
Strategy
THE WEBSITE LEADPAGE

29. Example of Conversion
Strategy
LEAD/SALE ARRIVES
VIA EMAIL

30. Example of Conversion
Strategy
LEADS Keep Pouring
ToYour Inbox!

31. FINALTHOUGHTS
IFYOU REMEMBER NOTHING ELSETODAY:
-
SOCIAL MEDIA IS ABOUT GIVING, NOT SELLING, and
LISTENING as opposed to PREACHING.
-
ALWAYS BE THINKING OF WAYS TO OFFERYOUR
AUDIENCEVALUE,AS OPPOSED TO HOWYOU CAN GET
THEM TO BUY SOMETHING. THEY WILL BUY FROM
YOU,AFTERYOU EARNTRUST.

32. Mari Connor
Social Media Money Maker
602-810-5664
Mari@MarigoldMarketingGroup.com
REVIEW THIS SLIDESHOW:
www.slideshare.net/MariConnor
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