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DEATH BY             MARKETINGMike Volpe@mvolpe      AUTOMATIO#DeathbyMA                 N
I’m Mike Volpe.Nice to meet                            Top 10you.               700,000               Blog                ...
#DF11#DeathByMA@mvolpe@HubSpot
MARKETINGAUTOMATIONWASINVENTED TOHELP.
SO WASPOWERPOINT.
MARKETINGAUTOMATIONCAN BE DEADLY.
Hi, I’m   J.Buy myproduct   ?
Hi, J. This ishow youmade me  feel.
Every timeyou emaila cold list…PRETENDAKITTENDIES.
Mom,   I just bought  10,000 namesfrom a list service  & sent them all      an email.
FRIENDSDON’T LETFRIENDSKILLKITTENS.
A SHORTHISTORYOFMARKETINGAUTOMATION
Pre-Marketing Automation (1990’s)
Marketing Automation (2000’s)                 x50   YOUR NAMEBUY MYYOUR COMPANYPRODUCT!YOUR WEBSITE    Your Name Your Comp...
IT WONT JUSTKILL YOURPROSPECTS.IT COULD KILLYOURCOMPANY, TOO.
DEATH BYMARKETINGAUTOMATION.            Your            database  1          expires              (like             yogurt).
Your List Expires at ~25% / Year Year 1       Year 2     Year 3  50K                   21K
Attention Expires, Too Click Through Rate                      Days Since Subscription
Marketing AutomationExpiration 500 Leads      50K list      4% CTR   25% Conversion                       42 Leads        ...
DEATH BYMARKETINGAUTOMATION.             Email is  2         unreliable             (like the            tabloids).
80%   of peopledon’t read all  their email
Unsubscribing withoutUnsubscribing                  DELETE BUTTON                    SPAM BUTTON                        AU...
Email Pre-2011         All Messages by Date         Flagrant Spam         (Viagra, Nigerian Banks, Porn)
Social Inbox
3M   200M             Organizations                     with Private                       Domain   Gmail   Users(Includin...
To Where?  95%Deliverability!
Email Post-2011        Things You Like        (People & Brands)        Things You Don’t Like        Or Don’t Know        (...
DEATH BYMARKETINGAUTOMATION.             The world  3         has changed             (like you).
Times Have Changed
1990 Sales Demo  Please tell meabout your product.   You have my    undivided    attention.
2011 Sales Demo                               Search          Does their blog      “Reviews                Do I know      ...
Control is over.
DEATHIS NOTTHEONLYOPTION.
DEATH BYMARKETINGAUTOMATIONISPREVENTABLE.
INBOUNDMARKETING
INBOUND      MARKETINGMARKETING VS.            AUTOMATION  +   +
INBOUND MARKETING$                   $
x 50
Make marketingpeople love
LIFE BY INBOUNDMARKETING                  Humanize   1                Your                  Marketing
Who is Hxxxx Xxxxxx from Jxxxx Ixxxxxx ?
Email cancome froma human,who hasPERMISSION..
Those humans  can bereal, and helpful.(They can also talk to you - and not  about buying.)
Your Average UnsubscribeScreen
GROUPON’s UnsubscribeScreen
55
59
LIFE BY INBOUNDMARKETING                 Use cross-                  platform   2           intelligence to              c...
INBOUND                                            MARKETING                                            EXPERIENCE        ...
USER ACTIVITY                                                     INBOUND                     KARE                        ...
Screenshot of Mike’s Amazon.comhomepage                                  65
Screenshot of Karen’sAmazon.com homepage                        66
67
LIFE BY INBOUNDMARKETING                  Socialize   3              & mobilize                    your                  m...
The Next Inbox is Social       % of US Business People Who Regularly Check These                            Inboxes100%75%...
86% of C-level execshave a smartphone.                        The majority                        say it is their         ...
Mobile Optimized Websites
78
Screenshot of Mike’s Amazon.commobile app                                  79
Screenshot of Karen’sAmazon.com mobile app                        80
81
INSUMMARY…
136,000 views
86
DEATH BYMARKETINGAUTOMATION. 1           2              3  Your       Email isdatabase    unreliable    The world expires ...
LIFE BYINBOUNDMARKETING. 1              2              3                CreateHumanize     dynamic, per    Socialize &  yo...
Complicated   Easy & Integrated& Confusing
New Strategic Investment                 $32M
Get a Free MarketingAssessment                       Moscone North                       1416                       131   ...
P.S. Free Unicorns!                      Hubspot.com/freeunicorns
THANK YOU             Mike Volpe            Twitter.com/mvolpe          Facebook.com/mvolpe        Linkedin.com/in/mikevol...
Death By Marketing Automation
Death By Marketing Automation
Death By Marketing Automation
Death By Marketing Automation
Death By Marketing Automation
Death By Marketing Automation
Death By Marketing Automation
Death By Marketing Automation
Death By Marketing Automation
Death By Marketing Automation
Death By Marketing Automation
Death By Marketing Automation
Death By Marketing Automation
Death By Marketing Automation
Death By Marketing Automation
Death By Marketing Automation
Death By Marketing Automation
Death By Marketing Automation
Death By Marketing Automation
Death By Marketing Automation
Death By Marketing Automation
Death By Marketing Automation
Death By Marketing Automation
Death By Marketing Automation
Death By Marketing Automation
Death By Marketing Automation
Death By Marketing Automation
Death By Marketing Automation
Death By Marketing Automation
Death By Marketing Automation
Death By Marketing Automation
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Death By Marketing Automation

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Learn more about #DeathByMA at http://bit.ly/nFUtAB

Published in: Business, Technology
  • Mike, thanks for presenting this info. The title of the presentation should be, ’Death by Marketing Stupidity’ because marketers worth their salt know using the ’batch & blast’ eMail marketing method is detrimental. Nowadays marketers can segment their target audience at a granular level to make sure they’re sending marketing messages about their products and/or services to the right person at the right time. There is even technology available today that allows marketers to find out what marketing message will be most appealing to their target audience.

    Stated differently Mike, there is marketing technology available today to avoid killing kittens.

    One more thing. marketers using the right marketing automation platform employ behavioral monitoring and tracking to discern what content prospects are most interested in to avoid unsubscribes, increase engagement and eventually win new customers.
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  • Nice presentations, explained visually and beautifully..
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  • Great stuff
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  • Great insight and incredibly presented.
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Death By Marketing Automation

  1. DEATH BY MARKETINGMike Volpe@mvolpe AUTOMATIO#DeathbyMA N
  2. I’m Mike Volpe.Nice to meet Top 10you. 700,000 Blog Inbound Leads 120,000 Twitter 5,000 Followers Customers 3.7 million Free 1,500,000 Users Slideshare Views @mvolpe CMO @HubSpot
  3. #DF11#DeathByMA@mvolpe@HubSpot
  4. MARKETINGAUTOMATIONWASINVENTED TOHELP.
  5. SO WASPOWERPOINT.
  6. MARKETINGAUTOMATIONCAN BE DEADLY.
  7. Hi, I’m J.Buy myproduct ?
  8. Hi, J. This ishow youmade me feel.
  9. Every timeyou emaila cold list…PRETENDAKITTENDIES.
  10. Mom, I just bought 10,000 namesfrom a list service & sent them all an email.
  11. FRIENDSDON’T LETFRIENDSKILLKITTENS.
  12. A SHORTHISTORYOFMARKETINGAUTOMATION
  13. Pre-Marketing Automation (1990’s)
  14. Marketing Automation (2000’s) x50 YOUR NAMEBUY MYYOUR COMPANYPRODUCT!YOUR WEBSITE Your Name Your Company Your Website
  15. IT WONT JUSTKILL YOURPROSPECTS.IT COULD KILLYOURCOMPANY, TOO.
  16. DEATH BYMARKETINGAUTOMATION. Your database 1 expires (like yogurt).
  17. Your List Expires at ~25% / Year Year 1 Year 2 Year 3 50K 21K
  18. Attention Expires, Too Click Through Rate Days Since Subscription
  19. Marketing AutomationExpiration 500 Leads 50K list 4% CTR 25% Conversion 42 Leads 21K list 1% CTR 20% Conv
  20. DEATH BYMARKETINGAUTOMATION. Email is 2 unreliable (like the tabloids).
  21. 80% of peopledon’t read all their email
  22. Unsubscribing withoutUnsubscribing DELETE BUTTON SPAM BUTTON AUTO FILTERS GMAIL PRIORITY INBOX
  23. Email Pre-2011 All Messages by Date Flagrant Spam (Viagra, Nigerian Banks, Porn)
  24. Social Inbox
  25. 3M 200M Organizations with Private Domain Gmail Users(Including mvolpe@hubspot.com)
  26. To Where? 95%Deliverability!
  27. Email Post-2011 Things You Like (People & Brands) Things You Don’t Like Or Don’t Know (Automated Marketing Emails)
  28. DEATH BYMARKETINGAUTOMATION. The world 3 has changed (like you).
  29. Times Have Changed
  30. 1990 Sales Demo Please tell meabout your product. You have my undivided attention.
  31. 2011 Sales Demo Search Does their blog “Reviews Do I know make them look for Company anyone who smart? XYZ” works there? Is there a demo video from an Do they actual user? have aAnyone use mobileCompany app?XYZ? What’s itlike?
  32. Control is over.
  33. DEATHIS NOTTHEONLYOPTION.
  34. DEATH BYMARKETINGAUTOMATIONISPREVENTABLE.
  35. INBOUNDMARKETING
  36. INBOUND MARKETINGMARKETING VS. AUTOMATION + +
  37. INBOUND MARKETING$ $
  38. x 50
  39. Make marketingpeople love
  40. LIFE BY INBOUNDMARKETING Humanize 1 Your Marketing
  41. Who is Hxxxx Xxxxxx from Jxxxx Ixxxxxx ?
  42. Email cancome froma human,who hasPERMISSION..
  43. Those humans can bereal, and helpful.(They can also talk to you - and not about buying.)
  44. Your Average UnsubscribeScreen
  45. GROUPON’s UnsubscribeScreen
  46. 55
  47. 59
  48. LIFE BY INBOUNDMARKETING Use cross- platform 2 intelligence to create dynamic, personal experiences.
  49. INBOUND MARKETING EXPERIENCE ME CUSTOMIZED FOR MEf+ Facebook Follow Purchase Hx $ EmailPage Visits Social Webinar Blog Sub Web Mobile Tools & Apps 63
  50. USER ACTIVITY INBOUND KARE MARKETING EXPERIENCE N CUSTOMIZED FOR KAREN f+ Facebook Follow Opt Out Service Chat Page Visits Social Favorites Mobile Activity Web SMS Tools & Apps 64
  51. Screenshot of Mike’s Amazon.comhomepage 65
  52. Screenshot of Karen’sAmazon.com homepage 66
  53. 67
  54. LIFE BY INBOUNDMARKETING Socialize 3 & mobilize your marketing.
  55. The Next Inbox is Social % of US Business People Who Regularly Check These Inboxes100%75%50%25% 0% Personal Corporate Facebook LinkedIn Twitter Blogs YouTube Email Email
  56. 86% of C-level execshave a smartphone. The majority say it is their primary communication tool
  57. Mobile Optimized Websites
  58. 78
  59. Screenshot of Mike’s Amazon.commobile app 79
  60. Screenshot of Karen’sAmazon.com mobile app 80
  61. 81
  62. INSUMMARY…
  63. 136,000 views
  64. 86
  65. DEATH BYMARKETINGAUTOMATION. 1 2 3 Your Email isdatabase unreliable The world expires (like the has changed (like tabloids). (like you). yogurt).
  66. LIFE BYINBOUNDMARKETING. 1 2 3 CreateHumanize dynamic, per Socialize & your sonal mobilize yourmarketing. experiences. MoFu.
  67. Complicated Easy & Integrated& Confusing
  68. New Strategic Investment $32M
  69. Get a Free MarketingAssessment Moscone North 1416 131 305 Moscone West Level 2 Alcove
  70. P.S. Free Unicorns! Hubspot.com/freeunicorns
  71. THANK YOU Mike Volpe Twitter.com/mvolpe Facebook.com/mvolpe Linkedin.com/in/mikevolpe mvolpe@HubSpot.com www.HubSpot.com

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