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Twitter 101 - Using Twitter to promote your events


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swissnex presentation at the Center for Non Profit Success' Social Media Summit in San Francisco, October 2011.
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Twitter 101 - Using Twitter to promote your events

  1. 1. Twitter 101: How and when to use tweets to promote an event Florencia Prada Initiative of the State Secretariat for Education and Research SER Annex of the Consulate General. Swiss Knowledge Network with outposts in Boston, San Francisco, Shanghai and Singapore #cfnps
  2. 2. What I’ll cover <ul><li>Why use Twitter? </li></ul><ul><li>Integrating Twitter into your marketing strategy </li></ul><ul><li>Content & engagement (tested) tactics with examples (at least 3) </li></ul>
  3. 3. Why Twitter? <ul><li>It’s real-time! </li></ul><ul><li>Informal & spontaneous </li></ul><ul><li>Ideal for micro-news </li></ul><ul><li>Easy to set up and maintain </li></ul><ul><li>Easier to integrate in live events </li></ul><ul><li>An incredible ecosystem of Twitter products available </li></ul>
  4. 4. BUT…
  5. 5. Twitter alone is not a marketing strategy <ul><li>Make sure you understand Twitter etiquette </li></ul><ul><li>Make sure you have the resources (time & bodies) </li></ul><ul><li>Twitter should be another tool in your event marketing strategy. </li></ul><ul><li>Twitter will not save your event if you have not done your homework </li></ul>Twitter should complement your event marketing strategy.
  6. 6. Integrating Twitter: Web <ul><li>Add Twitter info on our event announcement! </li></ul>
  7. 7. Integrating Twitter: Email newsletter <ul><li>Leverage your existing tools </li></ul><ul><li>Don’t underestimate the power of email (email signature) </li></ul>
  8. 8. Integrating Twitter: Email reminders <ul><li>Don’t add the hashtag as an afterthought </li></ul><ul><li>Include in your event reminders! </li></ul>
  9. 9. Content & engagement tactics for your event Generate buzz
  10. 10. Before the event <ul><li>Get others to talk for you </li></ul><ul><ul><li>Coordinate with event partners to generate buzz </li></ul></ul><ul><ul><li>Get speakers to mention event to their followers </li></ul></ul><ul><ul><li>Share related news </li></ul></ul><ul><ul><li>Provide an advance of event: video interviews with speakers </li></ul></ul><ul><ul><li>Give away tickets to event through Twitter </li></ul></ul><ul><ul><li>Take advantage of news stories that relate to event to bring attention to your event and share with your followers! </li></ul></ul><ul><ul><li>Share photos of event set up, etc. </li></ul></ul><ul><ul><li>Pick a good hashtag. No hyphens! </li></ul></ul><ul><ul><li>Pitch an event to journalists through Twitter: be careful, considerate, and learn when to stop! </li></ul></ul>
  11. 11. Before the event <ul><li>Share related news </li></ul><ul><li>Get speakers engaged </li></ul>
  12. 12. Before the event <ul><li>Coordinate with partners to generate buzz </li></ul>Leverage their reach specially if they have a bigger audience than you do!
  13. 13. Before the event <ul><li>Share photos of the event set up </li></ul><ul><li>Give away a ticket or two if you can manage it logistically (make sure you can get ticket to person!) </li></ul>
  14. 14. Before the event <ul><li>Pick a good hashtag </li></ul><ul><ul><li>Pick a short (<10 characters) tag that represents your brand and the event </li></ul></ul><ul><ul><li>No hyphens </li></ul></ul><ul><ul><li>Easy to remember </li></ul></ul><ul><ul><li>If you can, try to incorporate your name into it </li></ul></ul><ul><ul><li>Not too generic though… </li></ul></ul><ul><ul><li>Establish it early </li></ul></ul><ul><ul><li>Remind participants every change you get! </li></ul></ul><ul><ul><li>Try to see your hashtag is doing </li></ul></ul>
  15. 15. Before the event <ul><li>Provide an advance of event: video interviews with speakers before event </li></ul>
  16. 16. During the event <ul><li>Get others to join the conversation </li></ul><ul><ul><li>Provide play by play of what’s going for those that are following event virtually </li></ul></ul><ul><ul><li>Respond, encourage, and support tweets </li></ul></ul><ul><ul><li>Quote speakers, include their Twitter handles </li></ul></ul><ul><ul><li>Ask participants to send questions </li></ul></ul><ul><ul><li>Think beyond Twitter: Is your foursquare Mayor present? acknowledge him/her through Twitter. </li></ul></ul><ul><ul><li>Visualize tweets: People love to see their tweets displayed. </li></ul></ul>
  17. 17. During the event <ul><ul><li>Provide play by play of what’s going for those that are following event virtually. Remember photos! </li></ul></ul>
  18. 18. During the event <ul><ul><li>Respond, encourage, and support tweets </li></ul></ul>RT Respond
  19. 19. During the event <ul><li>Visualize tweets: Great motivator & way to give exposure to those who engage! </li></ul><ul><ul><li> </li></ul></ul>
  20. 20. After the event <ul><li>Keep the conversation going </li></ul><ul><ul><li>Send thanks </li></ul></ul><ul><ul><li>Share photos </li></ul></ul><ul><ul><li>Don’t forget #FF </li></ul></ul><ul><ul><li>Create a timeline of tweets with </li></ul></ul>
  21. 21. After the event <ul><li>Send thanks </li></ul>
  22. 22. After the event <ul><li>Share photos & don’t forget #FF </li></ul>
  23. 23. <ul><li>Create a timeline of tweets with & share! </li></ul>After the event
  24. 24. Keys to success <ul><li>Start early </li></ul><ul><li>Add value </li></ul><ul><li>Make it clear, repeat </li></ul><ul><li>Share, share, share </li></ul><ul><li>Encourage, support </li></ul><ul><li>Collect, and share </li></ul>
  25. 25. THANK YOU!