Head of Digital Marketing at swissnex San Francisco
Oct. 12, 2011•0 likes•6,389 views
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Twitter 101 - Using Twitter to promote your events
Oct. 12, 2011•0 likes•6,389 views
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swissnex presentation at the Center for Non Profit Success' Social Media Summit in San Francisco, October 2011.
For more info visit: http://www.cfnps.org/SFSU3.aspx
Twitter 101 - Using Twitter to promote your events
1. Twitter 101: How and when to use tweets to promote an event Florencia Prada Initiative of the State Secretariat for Education and Research SER Annex of the Consulate General. Swiss Knowledge Network with outposts in Boston, San Francisco, Shanghai and Singapore #cfnps
Informal & spontaneous: easier to start a relationship/conversation with influencers and others you don’t know personally News that don’t merit a news story or press release are perfect for Twitter Tons of great applications to track your new followers (Crowdbooster), those who stop following you (Quitter), how influential you are (Klout), etc.
Twitter should not be your marketing strategy. It should complement your event mailings, promotions etc.
Integrate twitter into all of your communication vehicles: If you send an email announcement, you can easily integrate Twitter into it. Any of you using Vertical Response? VR allows you to add social media buttons to all of your newsletters and even add a hashtag automatically when people tweet your newsletter. Also remind participants that they are welcome use twitter and share their thoughts.
Integrate twitter into all of your communication vehicles: If you send an email announcement, you can easily integrate Twitter into it. Any of you using Vertical Response? VR allows you to add social media buttons to all of your newsletters and even add a hashtag automatically when people tweet your newsletter. Also remind participants that they are welcome use twitter and share their thoughts.
Integrate twitter into all of your communication vehicles: If you send an email announcement, you can easily integrate Twitter into it. Any of you using Vertical Response? VR allows you to add social media buttons to all of your newsletters and even add a hashtag automatically when people tweet your newsletter. Also remind participants that they are welcome use twitter and share their thoughts.