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The Science of Twitter
How to get more followers and ReTweets.
Dan Zarrella
Social Media Scientist
Unicorns and
Rainbows
Why Twitter?
The population of:
France is 65,447,374
Britain is 62,041,708
Italy is 60,275,846
Spain is 45,989,016
75,000,000
$3,000,000
Setting Up Your Account
First things first.
Put a Bio in Your Profile
Identify Yourself in Your Bio
Put a Link in Your Profile
Upload a Picture
Takeaway:
Take the time to fully
set up your profile.
Follow to Get Followers
Takeaway:
Search for relevant
Keywords follow people
using them.
Following-to-Follower Ratio
Takeaway:
Don’t follow many
more people than are
following you.
How to Tweet
Good behavior, by the numbers.
Tweets-per-Day Best Practice
Takeaway:
Don’t talk about
yourself so much.
Takeaway:
Try to stay positive.
Promoting your Content
How to get the clicks.
27
28
Takeaway:
If you want people to
click your links,
Tweet slower.
30
Takeaway:
Tweeting about Twitter
works.
Twitter for Customer Service
Questions?
Exposure
Awareness
Motivation
ReTweets-per-Follower
37
Suggested Users are Less ReTweetable
ReTweeting = Link Sharing
Bit.ly is more ReTweetable than TinyURL
20 Most ReTweetable Words
1. you
2. twitter
3. please
4. retweet
5. post
6. blog
7. social
8. free
9. media
10. help
11. please retweet
12. great
13. social media
14. 10
15. follow
16. how to
17. top
18. blog post
19. check out
20. new blog post
Ask for the ReTweet
Takeaway:
Ask for the ReTweet.
20 Least ReTweetable Words
1. game
2. going
3. haha
4. lol
5. but
6. watching
7. work
8. home
9. night
10. bed
11. well
12. sleep
13. gonna
14. hey
15. tomorrow
16. tired
17. some
18. back
19. bored
20. listening
ReTweets Use Longer Words
ReTweets are “Smarter”
Takeaway:
No need to dumb
things down too much.
ReTweets are More Novel
ReTweets are Noun Heavy
ReTweets have More Punctuation
Semicolons are not ReTweetable
ReTweets are Less Emotional
ReTweets are Social and Concrete
Self Reference is not ReTweetable
News is ReTweetable
Takeaway:
Try to be the first
to break news.
Men and Women ReTweet Differently
Timing is Everything
Takeaway:
Later in the day is
Better for getting
ReTweets.
ReTweet Cascades
Twitter Tools
How to scale.
Dan Zarrella
@DanZarrella

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The Science of Twitter