Wine & Web: Twitter 101

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This presentation answers the question, What is Twitter? and explains the Twitter's true nature.

Practical tips on how to use Twitter are included. This is useful for people getting started, or professionals who are looking for tips on how to teach Twitter to team members and clients.

Published in: Technology, Business
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Wine & Web: Twitter 101

  1. 1. Orbit Media Studios@orbiteers #wineweb
  2. 2. 1. Giant Phone Book – find people2. Tiny Radio Station - broadcast3. Party Line – build relationships
  3. 3. “Because that’s where the money is.”
  4. 4. Giant phone book
  5. 5. Find People Based On…1.  Biography2.  Geography3.  Interest
  6. 6. FilteredTweeps.com
  7. 7. Twitter Advanced Searchsearch.twitter.com/advanced
  8. 8. Tiny radio station
  9. 9. Broadcast Other’s Content: Retweet • Native Re-Tweet method (not recommended) • Manual Re-Tweet with comment (recommended)
  10. 10. Broadcast Yourself1.  URL shorteners2.  Hashtags3.  Top retweet-ed words
  11. 11. URL Shortener Bit.ly1.  http://www.orbitmedia.com/blog/what-is-twitter-…2.  http://bit.ly/e6pl2W3. 
  12. 12. Hashtags “#” •  Topic •  Event •  Emphasis
  13. 13. Top Retweeted Words1.  you 11. please retweet2.  twitter 12. great3.  please 13. social media4.  rewteet 14. 105.  post 15. follow6.  blog 16. how to7.  social 17. top8.  Free 18. blog post9.  media 19. check out10.  help 20. new blogSource: HubSpot, Science of Blogging
  14. 14. Party line
  15. 15. When to use the party line1. Invitations2. Compliments3. Questions4. Thank you’s
  16. 16. Say Hello “@”
  17. 17. Mention OthersManageFlitter.com
  18. 18. Do’s and Don’ts
  19. 19. Don’t1. Take things personally2. Expect too much too fast3. Over think things
  20. 20. Do1. Be friendly and polite2. Be positive3. Be yourself!
  21. 21. Twitter 102: Sneak Preview1.  Management (HootSuite)2.  Measurement (Analytics)3.  Automation

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