2. Meet Our Team
Meet Our Team
Jori Rzepecki
Media Coordinator
J. Adriano Sinfon
Data Analyst
Madison Schioppo
Project Coordinator
Daniel Morales
Media Coordinator
Molly MacFadyen
Strategist
Mariana Garcia-Leal
Data Analyst
3.
4. How can Spotify use AI
to enhance Gen Z’s
discovery of music and
foster personalized
listening experiences?
5.
6. OF GEN Z ARE
WILLING TO PAY
EXTRA FOR
PERSONALIZATION
62%
OF GEN Z THINK
THAT SPOTIFY
BRINGS PEOPLE
DEEPER INTO
CULTURE
78%
OF GEN Z SUPPORT
BRANDS USING AI
IN THEIR
MARKETING
44%
IDOOMOO SPOTIFY CULTURE NEXT REPORT STATISTA
7. OF GEN Z THINK
THAT SOCIAL MEDIA
GIVES THEM MORE
OF A VOICE THAN
PREVIOUS
GENERATIONS
81%
OF GEN Z BELIEVE
THAT THEIR
LISTENING HABITS
TELL A STORY OF
WHO THEY ARE
74%
OF GEN Z REPORTED
THAT THEY TRUST
AI, WHICH IS MORE
THAN ANY OTHER
GENERATION DOES
67%
FORBES WIRED NEW YORK POST
12. AI AMY TRENDSETTER TIA
Isabel loves
listening to music
but can’t ever
decide what song
to choose – she
hopes AI DJ can
give her peace of
mind by choosing
her favorites for her.
INDECISIVE ISABEL
Amy LOVES everything
AI and technology–
she is very interested
in how AI can be
incorporated into
music.
Chase is an avid user of
Spotify and loves
changing up his music
taste frequently – he
wants to see what
different genres AI DJ
suggests.
CHANGING CHASE
Tia is always on the
lookout for the latest
music discoveries –
she wants to use AI DJ
to efficiently find all the
newest music trends.
13. FOR THE GENERATION THAT DEFIES LIMITS, MUSIC NEEDS TO BREAK
BOUNDARIES TOO.
GEN Z CRAVES AUTHENTICITY, SELF-EXPRESSION AND EXPERIENCES
TAILORED JUST FOR THEM. THEY WANT TO FORGE THEIR OWN PATH,
PUSH CREATIVE POSSIBILITIES AND SPARK CONNECTIONS WITH THE
ARTISTS THEY ADMIRE.
THE FUTURE OF HOW MUSIC IS DISCOVERED, CREATED AND SHARED
IS BEING REMIXED WITH AI DJ AT THE FOREFRONT.
16. Who’s Telling Our Story?
MONET MCMICHAEL
Beauty, Lifestyle and
Fashion Influencer
TikTok: 3.8M Followers
Instagram: 1.2M Followers
DAYMONDWHO
Music Recommendation
Influencer
TikTok: 980.7k Followers
Instagram: 373K Followers
CHRIS OLSEN
Comedic Pop Culture
Influencer
TikTok: 12.7M Followers
Instagram: 1.8M Followers
17. So who was going to tell me this song existed... I’m
obsessed! Everyone needs to know about this #myAIDJ
Paid partnership
So who was going to tell me this song existed... I’m
obsessed! Everyone needs to know about this #myAIDJ
Paid partnership
Following | For You
So who was going to tell me this song existed... I’m
obsessed! Everyone needs to know about this #myAIDJ
Paid partnership
Following | For You
#myAIDJ
So who was going to tell me this song existed... I’m
obsessed! Everyone needs to know about this #myAIDJ
Paid partnership
Following | For You
#myAIDJ
Following | For You
daymond wh0
AI DJ put me on and now I’m putting you on
#myAIDJ
Paid partnership
#myAIDJ
From music enthusiasts to
content creators, each influencer
brings a unique perspective and
audience demographic.
By sharing their journeys in
discovering and connecting with
music through AI DJ, they'll
highlight the appeal for
personalized, authentic
interactions and inspire followers.
AI DJ INFLUENCER PARTNERSHIPS
18. Spotify
@champagnepapi
A
RTIST REVEAL
E
D
Spotify
@sabrinacarpenter
A
R
T
I
ST REVEALE
D
AI DJ EXCLUSIVE RELEASES
CAPTION: Be on the lookout for an exclusive release of one of your
favorite artists, coming out [date] only on your Spotify AI DJ
By collaborating with various artists, Spotify AI DJ provides its users
early access to exclusive tracks, fostering deeper connections with
communities of artists and listeners.
19. Spotify AI DJ Booth
Gen Z will be able to directly interact
with the AI DJ at their favorite music
festivals. An interactive DJ booth will
give guests random songs to remix.
The recorded footage will be shared
with participants to post on social
media. Also, AI DJ will make a
surprise appearance during real-life
DJs’ sets at the festivals.
AI DJ POP-UP
EVENTS
20. At Your Own Rhythm
PAID
Sponsored Instagram ads
Influencer partnerships
OWNED
Spotify’s Instagram posts and
stories
Recap ORGANIC
UGC at events by
attendees or influencers
UGC from Inspired
Followers: #myAIDJ
DJ Booth participants can
share the recorded
footage of themselves on
social
21. Objective
Components
Implemented
KPIs
Effectively launch Spotify AI DJ to Gen Z users resulting in significant
engagement with the feature.
Reach Engagement Results Impact
Bi-weekly
analytics
regarding reach,
frequency, and
impressions on
Spotify‘s social
medias.
@Spotify
Mentions on
social media and
use of the
#myaidj.
Analytics on posts
(likes, comments,
reposts)
More members of
Gen Z using
Spotify AI DJ.
Growth in how
many people use
Spotify AI DJ and
for how long.
Gen Z will view
Spotify AI DJ as
another reliable
tool to emphasize
Gen Z‘s uniqueness
and strengths,
leading to the
growth and
influence of Spotify
as a whole.
Measurement
