Guide to Social Media: Twitter

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A guide to being on Twitter – why you should be on it, what you should post, when you should post, how to build a following, who you should be following and how to sign up.

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Guide to Social Media: Twitter

  1. 1. Why you should be on Twitter What you should post When you should post How to build a following Who you should be following How to sign up for Twitter
  2. 2. GUIDE TO SOCIAL MEDIA: TWITTER The third largest social media network, Twitter is the “buzz generator” of the social media world, where people go for late-breaking news and updates.
  3. 3. Why should I be on Twitter? Twitter is constantly growing and whether you‟re a B2B or B2C business, it‟s one of the most popular ways for connecting with your audience.
  4. 4. Why should I be on Twitter? Discover and follow various businesses and industries for the latest news, links to blog posts, and opinions.
  5. 5. Why should I be on Twitter? Twitter will help you create and increase brand awareness, while establishing your brand as a thought-leader and expert.
  6. 6. What should I post on Twitter? There„s no recipe for posting to Twitter; test what you post (Tweet). Post different types of information and articles, to determine what gets the best response.
  7. 7. What should I post on Twitter? With promoted posts, increase the reach of your posts and track their success through Twitter analytics.
  8. 8. What should I post on Twitter? With a 140-character limit, word choice is extremely important on Twitter. Your followers only have the headline to entice them to click on the link – so you need to make it count! Share images! After all, a picture is worth 1000 words!
  9. 9. What should I post on Twitter? Monitor Twitter to see what works for other brands that are similar to your company. Use it for inspiration, but be different and standout from your competition.
  10. 10. What should I post on Twitter? Success on social media hinges on fresh, interesting content that‟s never been seen before. Captivate and entice your followers with this kind of content so they come back for more.
  11. 11. What should I post on Twitter? Social listening - eavesdropping on your customers‟ social media conversations - helps determine what your audience is saying and interacting with. This will assist you in deciding what kind of content you should create and share.
  12. 12. What should I post on Twitter? Hashtags draw attention to a specific word, phrase, or idea in your Tweet. They‟re searchable within Twitter; see what‟s trending to join in on the conversation, or create a conversation yourself.
  13. 13. What should I post on Twitter? Re-tweet, favorite and respond to your competition and other people‟s/businesses‟ tweets. Nobody wants to see a Twitter-feed where you only talk about yourself.
  14. 14. When should I post? Test when you post, including different days and times of the week. Post the same tweet multiple times a day / week / month and even year.
  15. 15. When should I post? Twitter icon Guy Kawasaki suggests: “Repeat your tweets four times, eight hours apart! If you do it that way you will always catch Pacific Coast prime time, which is early evening.”
  16. 16. When should I post? Twitter is constantly updating; something you post one second could be at the bottom of your followers‟ feeds within the next second. For convenience, schedule Tweets through social monitoring tools such as TweetDeck or HootSuite.
  17. 17. How do I build a Twitter following and who should I be following? For Twitter to be a successful social media outlet, a strong following is crucial. How do you build that following?
  18. 18. How do I build a Twitter following and who should I be following?  Find people in your industry and follow them.  Follow businesses and well-known thought-leaders in your industry.  For local business, follow area businesses, news sources and local individuals.  Reach out to these people and ask them to follow you in return.
  19. 19. How do I build a Twitter following and who should I be following? Promote and share content that people want to see and share. Social media is all about figuring out what people want and what they will share.
  20. 20. How do I build a Twitter following and who should I be following? They aren‟t called social networking sites for nothing! Don‟t forget: share content from others. If others see you sharing and commenting on their tweets and posts, they‟re more apt to follow you and share what you have to say.
  21. 21. How do I build a Twitter following and who should I be following? You‟re not going to build your Twitter following overnight. These things take time, but the effort is worth it.
  22. 22. How do I set up Twitter? Sign up for Twitter at https://twitter.com/signup.
  23. 23. How do I set up Twitter? Your full name will be displayed on Twitter feeds, followed by your username (handle). There is a limit of characters for a username, so you might have to get creative and keep it short. It will be easier for people to remember, and it will encourage them to mention you in their Tweets, without sacrificing too many characters.
  24. 24. How do I set up Twitter? Fill out your profile to completion, including your location and the bio section. And don‟t forget to upload a profile picture; I recommend using your company logo. After your profile is complete, it‟s time to Tweet!
  25. 25. Guide to Social Media: Twitter Good luck and happy Tweeting!

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