How to Get ReTweeted Presented
by: Dan Zarrella

What are ReTweets?

What are ReTweets? RT @username:
Original Tweet (Via @username)

ReTweet Etiquette • Leave room
(120 chars). • Do not start the ReTweet with an @ sign. • Give credit. • Try to keep as much of the original tweet intact as possible.

Why do I Want ReTweets?
• Followers • Buzz • Traffic

ReTweeting = Link Sharing

ReTweeting = Link Sharing ReTweeting
is an accepted way to spread your content.

More Followers = More ReTweets
Sorta…

ReTweetability

Most ReTweeted Words

Offer Value • How Tos
and Instructional Content • News, especially breaking news • Warnings (like the DM phishing scam) • Freebies and Contests

Ask for the ReTweet

Calls to Action • Check
out… • Follow this person • Please vote • Help me

Timing is Everything

ReTweet Cascades • The likelihood
of a tweet being ReTweeted increases dramatically each time it is ReTweeted. • Social Proof. • Implicit Call-to-Action.

ReTweet Cascades

Getting Your Content ReTweeted •
Display Tweet-It Buttons (http://twitter.grader.com). • Ask for the ReTweet (politely). • Publish during the ReTweet window. • “Seed” content to popular Twitter users.

Thank You http://DanZarrella.com http://twitter.com/DanZarrella dan@danzarrella.com
http://www.HubSpot.com