Blogging: An Editors View Kit OConnell (@KitOConnell / email@example.com), MyFDL Editor Explains What makes a good blog post?
In the future, we get much of our news from the Internet. But how do you catch the online editors eye? Bob Woodward Wax Dummy, Madam Tussauds. Photo by Cliff.
Online Attention Spans People choose what to read or move on quickly. Short posts are better than longer posts. Break very long articles into series instead. Consider a "Read More" tag. Divide information into bite sized chunks: Sub Headings "3 Things..." articles
Quality Writing Proofread & spell check your post. If you copy/paste from a word processor, clean up your text. Write maturely -- avoid unnecessary curse words, slang, excessive acronyms, mud- slinging nicknames. Know your Sources. Call out targets by name (Jane Hamsher).
Internet Journalism is MultimediaCitizen Journalist Tim Pool (@TimCast). Photo by Joe Lustri.
Add Media To Your Blog Every post should have a photo, image or video. Format photos & videos attractively (right justified on MyFDL). Short, topical videos are often better than longer ones, when possible. Use Creative Commons or Public Domain photos.
Amplify your Message with Social Media Image by Danilo Ramos
Amplify your Message Both Twitter & Facebook are valuable. Facebook is about sharing with friends. Twitter messages are more public and can travel further & faster. Use multiple social networks but tailor your message for each. Make use of hashtags & targeted messages on Twitter.
#Hashtags Publicize your Hashtags ahead of time. Assemble a team to tweet with you, on the ground & #Cyber99. Piggy back on other appropriate hashtags. Be consistent. RT others messages & theyll amplify yours.
Targeting Tweeters Identify key Twitter accounts to reach with your message. Target key people with individual @Mentions. Try supportive celebrities, politely. Call em Out! Use public mentions to add Twitter direct action to meatspace direct action. Avoid the wrath of Twitter: Dont spam a hapless celebrity. Dont use too many @Mentions, mix it up.
#1 Social Media Tip:Dont spread drama through official channels! Image by Mindaugas Danys
More from Kit Submit Occupy & Activism News to My FDL (my.firedoglake.com). Kit OConnells Twitter 101 Guide: http://bit.ly/OATXTweets101 Kit on the Internet: Approximately 8,000 Words (kitoconnell.com) Twitter @KitOConnell Facebook http://facebook.com/kitoconnell LinkedIn http://linkedin.com/in/kitoconnell This work is licensed under a Creative Commons Attribution 3.0 Unported License.