Social Media Marketing Essentials Using Popular Social Media Tools to Promote Your Business
Twitter Marketing  <ul><li>Introduction to Twitter </li></ul><ul><li>Learn How to Create an Attractive Twitter Profile </l...
Introduction to Twitter <ul><li>1,111,991,000 - number of Tweets to date </li></ul><ul><li>3,00,000 - number of Tweets/day...
Tweeples in Singapore
Learn How to Create an Attractive Twitter Profile
Why Have a Custom Twitter Background? <ul><li>Personalization and Expression </li></ul><ul><li>Contact Info </li></ul><ul>...
Background
Background
Background
Background
Resources for Twitter Background <ul><li>Take note “ The total image size should be around 1600px wide by 1200px tall </li...
How Businesses Leverage on Twitter to Build a Brand <ul><li>Listen to what others are saying about your brand </li></ul><u...
Domino's Pizza
Jetblue
DellOutlet
HRblock
Tampines1
Twitter Best Practices For Business <ul><li>Don’t spam. This is one rule you can’t break </li></ul><ul><li>Follow style ru...
Strategies to Get More Tweeples <ul><li>Use Twitter as a tool for tech/customer support </li></ul><ul><li>Organize a conte...
Find Tweeples like You  <ul><li>Wefollow.com </li></ul><ul><li>twitterholic.com </li></ul><ul><li>MrTweet.com </li></ul>
Lingos You Might Want to Know <ul><li>Retweet - Retweeting is how Twitter users share interesting tweets from the people t...
How Does a Retweet Look Like - The Twitter user:  @benparr I just heard that Apple is releasing new iPods in July! - You r...
Tracking Retweet  <ul><li>Tweetmeme.com </li></ul><ul><li>Retweetist.com </li></ul><ul><li>Retweetradar.com </li></ul>
Get The Most Out of Twitter Hashtags
Get The Most Out of Twitter Hashtags <ul><li>whatthetrend.com </li></ul><ul><li>Tagalus.us </li></ul><ul><li>hashtags.org ...
Third Party Tools That Will Help You Tweet Effectively <ul><li>Selective Twitter Status </li></ul><ul><li>Ping.fm </li></u...
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Twitter Marketing

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Twitter Marketing

  1. 1. Social Media Marketing Essentials Using Popular Social Media Tools to Promote Your Business
  2. 2. Twitter Marketing <ul><li>Introduction to Twitter </li></ul><ul><li>Learn How to Create an Attractive Twitter Profile </li></ul><ul><li>How Businesses Leverage on Twitter to Build a Brand </li></ul><ul><li>Strategies to Get More Tweeples to Follow You </li></ul><ul><li>More Third Party Tools That Will Help You Tweet Effectively </li></ul>
  3. 3. Introduction to Twitter <ul><li>1,111,991,000 - number of Tweets to date </li></ul><ul><li>3,00,000 - number of Tweets/day </li></ul><ul><li>165,414 - number of followers of the most popular Twitter user (@BarackObama) </li></ul><ul><li>86,078 - number of followers of the most active Twitter user (@kevinrose) </li></ul><ul><li>63% - percentage of Twitter users that are male (from Time) </li></ul><ul><li>Singapore is the second largest Asia twittering country </li></ul>
  4. 4. Tweeples in Singapore
  5. 5. Learn How to Create an Attractive Twitter Profile
  6. 6. Why Have a Custom Twitter Background? <ul><li>Personalization and Expression </li></ul><ul><li>Contact Info </li></ul><ul><li>Personal Branding </li></ul><ul><li>Artistic Creativity </li></ul>
  7. 7. Background
  8. 8. Background
  9. 9. Background
  10. 10. Background
  11. 11. Resources for Twitter Background <ul><li>Take note “ The total image size should be around 1600px wide by 1200px tall </li></ul><ul><li>Mytweetspace.com </li></ul><ul><li>Twitbacks.com </li></ul><ul><li>Twittergallery.com </li></ul><ul><li>tweetstyle.com </li></ul><ul><li>sxc.hu </li></ul>
  12. 12. How Businesses Leverage on Twitter to Build a Brand <ul><li>Listen to what others are saying about your brand </li></ul><ul><li>Broadcasting their promotions </li></ul><ul><li>Customer service </li></ul><ul><li>Provide updates that creates transparency </li></ul>
  13. 13. Domino's Pizza
  14. 14. Jetblue
  15. 15. DellOutlet
  16. 16. HRblock
  17. 17. Tampines1
  18. 18. Twitter Best Practices For Business <ul><li>Don’t spam. This is one rule you can’t break </li></ul><ul><li>Follow style rules (“Heading 2 town l8. Dont nowot 4″) </li></ul><ul><li>Follow people who follow you </li></ul><ul><li>Be clear about who the sender is </li></ul><ul><li>Give your followers something of value for following you </li></ul><ul><li>Don't start following hundreds of people at once </li></ul><ul><li>Avoid ghost twittering if you can </li></ul>
  19. 19. Strategies to Get More Tweeples <ul><li>Use Twitter as a tool for tech/customer support </li></ul><ul><li>Organize a contest through your Twitter profile </li></ul><ul><li>Evangelize Twitter on your blog/other blogs and include a link to your profile </li></ul><ul><li>Learn to pitch Twitter influencers with articles relevant to their interest </li></ul><ul><li>Explicitly ask another user to recommend your profile or exchange recommendations. </li></ul>
  20. 20. Find Tweeples like You <ul><li>Wefollow.com </li></ul><ul><li>twitterholic.com </li></ul><ul><li>MrTweet.com </li></ul>
  21. 21. Lingos You Might Want to Know <ul><li>Retweet - Retweeting is how Twitter users share interesting tweets from the people they are following </li></ul><ul><li>#Followfriday - Follow Friday is the day when you recommend users to all of your followers </li></ul><ul><li>Hashtags - Twitter hashtags help spread information on Twitter while also helping to organize it. </li></ul>
  22. 22. How Does a Retweet Look Like - The Twitter user: @benparr I just heard that Apple is releasing new iPods in July! - You retweet by posting: RT @benparr I just heard that Apple is releasing new iPods in July!
  23. 23. Tracking Retweet <ul><li>Tweetmeme.com </li></ul><ul><li>Retweetist.com </li></ul><ul><li>Retweetradar.com </li></ul>
  24. 24. Get The Most Out of Twitter Hashtags
  25. 25. Get The Most Out of Twitter Hashtags <ul><li>whatthetrend.com </li></ul><ul><li>Tagalus.us </li></ul><ul><li>hashtags.org </li></ul><ul><li>monitter.com </li></ul><ul><li>twilert.com </li></ul>
  26. 26. Third Party Tools That Will Help You Tweet Effectively <ul><li>Selective Twitter Status </li></ul><ul><li>Ping.fm </li></ul><ul><li>Twitpic.com </li></ul><ul><li>Twhirl, TweetDeck, Seesmic </li></ul><ul><li>Tweetlater.com </li></ul><ul><li>Twtpoll.com </li></ul><ul><li>tweetstats.com </li></ul>

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