Keeping up with the Twitter Revolution

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An introduction to Twitter created for the Troy Chamber of Commerce "Keeping up with the Twitter Revolution" event by Media Genesis (www.mediaG.com).

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Keeping up with the Twitter Revolution

  1. 1. Twitter!<br />
  2. 2. Twitter-gate <br />Chrysler<br />
  3. 3. Twitter-gate <br />Chrysler<br />
  4. 4. Twitter-gate <br />Chrysler<br />
  5. 5. Twitter-gate <br />Aflac<br />
  6. 6. Twitter-gate <br />Aflac<br />
  7. 7. Agenda<br />About<br />Application<br />Examples<br />
  8. 8. About<br />
  9. 9. Twitter: 460,000 New Accounts Created Daily<br />
  10. 10. Twitter: One Billion Tweets per Month<br />
  11. 11. How to Find Followers<br />
  12. 12. Directories<br /><ul><li>Twellow (http://www.twellow.com/): Find people in your industry to follow and connect with using this Twitter yellow pages guide.
  13. 13. WeFollow(http://wefollow.com/): Created by Digg founder Kevin Rose, WeFollowis a Twitter user directory that organizes people by hashtags. WeFollow is user-generated and anyone can add themselves by tweeting @wefollow with three #hashtags that describe them.</li></ul>www.twellow.com<br />http://wefollow.com<br />
  14. 14. Twitter Search<br />Search results for “MediaG”<br />
  15. 15. Who to Follow<br />
  16. 16. Follow Those Who Add Value<br /><ul><li>Klout (http://www.klout.com): A site that ranks your influenceby over 35 variables on Facebook and Twitter to measure True Reach, Amplification Probability, and Network Score.
  17. 17. Twitter Grader(http://twittergrader.com/): Another site that ranks your influence in the Twitter world based on an algorithm. You can see where you stand in your town, city, state or country, as well. </li></ul>http://tweetgrader.com<br />www.klout.com<br />
  18. 18. #Hashtages and How to Use Them<br />
  19. 19. #Packaging<br /><ul><li>Hashdictionary (http://www.hashdictionary.com/):Keep track of conversations that include hashtags on Twitter.</li></ul>Single tweet #packaging<br />
  20. 20. #Packaging Community<br />All tweets with #packaging<br />
  21. 21. Twitter Trends<br />Most mentioned topics appear as top “Trends”<br />
  22. 22. Terms to Know<br />
  23. 23. Twitter Lingo<br /><ul><li>#ff – Follow Friday
  24. 24. DM – Direct Message
  25. 25. Mention – An “@” reply @mediaG
  26. 26. RT - Retweet
  27. 27. Tweetup- A Twitter meet up</li></ul>#FF Follow Friday Tweet<br />
  28. 28. Tweet Up<br />http://tweetup.meetup.com/<br />
  29. 29. What is a Retweet?<br />
  30. 30. Button Retweet<br />Twitter’s Retweet option <br />
  31. 31. Manual Retweet<br />A manual Retweet tweet<br />
  32. 32. How to Track Retweets<br />When Retweeted with the twitter button<br />
  33. 33. Is Anything on Twitter Private?<br />
  34. 34. Private Accounts<br />Private Twitter Account<br />
  35. 35. How-To<br />Steps to lock your twitter account<br />
  36. 36. Private Messages<br />Button to DM (Direct Message) other users<br />
  37. 37. How can Twitter Play a role in your Marketing/Branding Strategy? <br />
  38. 38. Use of Social Media Increasing<br />
  39. 39. Who Should/Shouldn’t have a Twitter Account?<br />
  40. 40. Twitter can be used at every level<br />Senior – Thought Leadership<br />Marketing – Listening<br />Public Relations – Announcements<br />Sales/HR – Research on potential <br />clients and internally for office events<br />
  41. 41. Getting your message across in 140 characters or less<br />
  42. 42. Tweet Tips<br />Choose Your Words Wisely<br /> You want to pick the right words that evoke the right amount of meaning with as few as characters as possible. <br />2. Writing is in the rewriting<br /> Write exactly what you want to say, then begin the process of rewriting; paring it down while keeping an eye on<br /> that character count.<br />Know the lingo<br />Twitterville has it’s own grammar. Use it. <br />The Link-anizer <br /> If you’ve got more to say than 140 characters allows, write a provocative intro and then link to the rest of it. <br /> There are oodles of link shorteners out there – Tinyurl, Hootsuite, Bit.ly, etc.<br />Alternate Universe<br />Most keyboards allow you to create symbols with special “alt” characters. We recommend the tool TwitterKeys to<br /> have all these symbols at your fingertips. We ♥ them!<br />
  43. 43. Ad.ly<br />Paid Twitter mentions on www.Ad.ly<br />
  44. 44. Promoted Tweets<br />Coke’s Promoted Tweet<br />
  45. 45. Creative ways people/businesses are using Twitter:<br /><ul><li>Customer Service
  46. 46. Philanthropy
  47. 47. Contents/Sweepstakes
  48. 48. Q&A sessions at conferences
  49. 49. Crowd Sourcing Ideas
  50. 50. Listening</li></ul>The most Retweeted tweet of 2010<br />
  51. 51. Best Practices<br />
  52. 52. Build your Following and Reputation<br />1. Share<br />Share photos and behind the scenes info about your business.<br />2. Listen <br /> Regularly monitor the comments about your company, brand, and products.<br />3. Ask <br /> Ask questions of your followers to glean valuable insights and show that you are listening.<br />4. Respond <br /> Respond to compliments and feedback in real time<br />5. Reward<br />Tweet updates about special offers, discounts and time-sensitive deals.<br />6. Demonstrate wider leadership and know-how <br /> Reference articles and links about the bigger picture as it relates to your business.<br />7. Champion your stakeholders <br />Retweetand reply publicly to great tweets posted by your followers and customers.<br />8. Establish the right voice <br /> Think about your voice as you Tweet. How do you want your business to appear to the Twitter community?<br />
  53. 53. Is There Twitter Etiquette? If So, What Is It?<br />
  54. 54. Twitter Etiquette<br />Consider Pausing Between Tweets<br />Keep small conversations private<br />Remember everyone can hear you<br />What’s rude in life is rude on Twitter<br />Don’t compound an accident<br />Try to keep within the character limit<br />
  55. 55. Cisco Blog<br /><ul><li> Makes use of </li></ul> YouTube Videos<br /><ul><li> Link to become </li></ul>Facebook fan <br /><ul><li> Follow Tweets</li></ul> featured in blog<br /><ul><li> RSS available
  56. 56. Ability to comment, like, and retweet</li></li></ul><li>Features:<br /><ul><li> Blog content via feed
  57. 57. Direct links to blog and</li></ul> newsletter sign-up<br /><ul><li> Consistent 2-way</li></ul> communication<br /><ul><li> Direct reputation</li></ul> management (notes tab)<br /><ul><li> Library of video content
  58. 58. Over 100,000 fans</li></li></ul><li>
  59. 59. 47<br />
  60. 60. Effective use of playlists in channel<br />
  61. 61. Cisco Social Media Stats<br /><ul><li>Website: www.cisco.com
  62. 62. Blogs: 22 external, 475,000 views/quarter
  63. 63. Twitter: 108 Cisco feeds, 2 million followers
  64. 64. Facebook: 79 groups, 100,000 fans
  65. 65. YouTube: 300+ channels, 2,000+ videos, 4 million views
  66. 66. Second Life: 150,000 visitors, 50+ events
  67. 67. Flickr: 300+ photos, 400,000 views</li></li></ul><li>Cisco Social Media Launch Highlights<br /><ul><li>9,000 people attended the social media product launch event – 90 times more attendees than in the past
  68. 68. Saved 42,000 gallons of gas
  69. 69. Nearly three times as many press articles as with traditional outreach methods
  70. 70. More than 1,000 blog posts and 40 million online impressions
  71. 71. A Leading Lights award for Best Marketing
  72. 72. One-sixth the cost of a traditional launch</li></li></ul><li>Next Steps: Get Started!<br />
  73. 73. T-Mobile Valentines Day Campaign <br /><ul><li>83,107 Followers
  74. 74. 2,000 Retweets
  75. 75. 5.9 Million Impressions</li></ul>T-Mobile USA Twitter Account<br />
  76. 76. Connect with the Troy Chamber<br />Michele Hodges of the Troy Chamber<br />
  77. 77. QUESTIONS & ANSWERS<br />
  78. 78. Sources<br />Ambrozy, Brian. "An Innovative Way to Increase Social Media Engagement | The Dale Carnegie Way - Michigan." Business Strategies from Dale Carnegie Michigan. 25 Feb. 2011. Web. 15 Mar. 2011. <http://www.dalecarnegiewaymi.com/2011/02/25/innovative-ways-to-create-social-media-engagement/>.<br />Mason, Margaret. "Writing My Twitter Etiquette Article: 14 Ways to Use Twitter Politely by Margaret Mason." The Morning News. 15 Aug. 2008. Web. 20 Mar. 2011. <http://www.themorningnews.org/archives/the_thoughtful_user_guide/writing_my_twitter_etiquette_article_14 _ways_to_use_twitter_politely.php>.<br />Wasserman, Todd. "A Snapshot of Twitter at 5 Years-Old [STATS]." Social Media News and Web Tips – Mashable – The Social Media Guide. Mashable, 15 Mar. 2011. Web. 15 Mar. 2011. <http://mashable.com/2011/03/14/twitter-fifth-anniversary/>.<br />"Writing Killer Content in 140 Characters or Less." Twitter Tips - TwiTip. 6 Nov. 2010. Web. 20 Mar. 2011. <http://www.twitip.com/writing-killer-content-in-140-characters-or-less/>.<br />

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