Getting it all done: Working Social Media into Your Work Day


Published on

Slides from my presentation at the Excellence in Journalism Conference in Sept. 22, 2012 in Ft. Lauderdale, Fla.

  • Be the first to comment

  • Be the first to like this

Getting it all done: Working Social Media into Your Work Day

  1. 1. Getting it all done Working social media into your work day.By Ron SylvesterThe Las Vegas Sun(via the Wichita Eagle)
  2. 2. Who is this guy? 2007: Twitter asked, “What are you doing?” 2008: I’m in a murder trial. My “Ultimate Texas Hold ‘Em”
  3. 3. Optimizing your reportingthrough social mediaYou can use Twitter for breaking news. You can tweet live events.But then what?
  4. 4. Why it matters
  5. 5. Blogging the story You don’t have to wait until you have everything before you begin publishing. Case study: “Presumed Guilty” The case of Ronnie Rhodes.
  6. 6. The power of @ Case study: A tweet that made a difference in a community to stop child sex trafficking. What would have happened if I’d have ignored this tweet?
  7. 7. Bright lights, new beat
  8. 8. Covering the Strip Now the more relevant question is: Where am I?
  9. 9. Foursquare has become my newgo-to social media
  10. 10. Listening: Using social media towrite the long-form story One word: Storify MTV Spring Break
  11. 11. Other quick multimedia ideas The Wall Street Journal’s World Stream
  12. 12. How metrics can buy you time “Quick hits” or briefs are stories, too. Strategy: Identify short stories that that your audience finds important. Low calorie burn Big audience numbers. Spend the rest of your time developing projects, enterprise.
  13. 13. Conquering tweets
  14. 14. Turn into a huge story We took tweets and pics from the Strip and turned it into one of our most-read stories for the month.
  15. 15. But so did this The story of salaries through the recession.
  16. 16. And that got results, too
  17. 17. Oh, and now …
  18. 18. I’m tweeting what I eat …
  19. 19. But it’s relevant now Las Vegas has more Five Diamond AAA-rated resorts and restaurants than any other city in the U.S. Las Vegas has more world-class restaurants concentrated on a 2- mile stretch of road than anywhere in the world, including New York and Paris. But there are some downsides
  20. 20. Downsides of social media
  21. 21. Signs of success