How do you measure the ROI of tweeting? This is a question many marketers are struggling to answer in order to prove social media is worth their efforts. HubSpot's Dan Zarrella and Chad Levitt provide some actionable tips about improving your sales cycle using Twitter.

1. Advanced Twitter
The Science of Twitter
Dan Zarrella Chad Levitt
Viral Marketing Scientist Sales 2.0 Strategist
@DanZarrella @ChadALevitt

2. Unicorns and
Rainbows

4. $3,000,000

5. Setting Up Your Account
First things first.

6. Put a Bio in Your Profile

7. Identify Yourself in Your Bio

8. Put a Link in Your Profile

9. Upload a Picture

10. Takeaway:
Take the time to fully
set up your profile.

11. Follow to Get Followers

12. Takeaway:
Search for relevant
Keywords follow people
using them.

13. Following-to-Follower Ratio

14. Takeaway:
Don’t follow many
more people than are
following you.

15. How to Tweet
Good behavior, by the numbers.

16. Tweets-per-Day Best Practice

18. Takeaway:
Don’t talk about
yourself so much.

21. Takeaway:
Try to stay positive.

22. Promoting your Content
How to get the clicks.

23. 23

24. 24

25. Takeaway:
If you want people to
click your links,
Tweet slower.

26. 26

27. Takeaway:
Tweeting about Twitter
works.

28. Exposure
Awareness
Motivation

30. ReTweets-per-Follower
30

31. Suggested Users are Less ReTweetable

32. ReTweeting = Link Sharing

33. Bit.ly is more ReTweetable than TinyURL

34. 20 Most ReTweetable Words
1. you 11. please retweet
2. twitter 12. great
3. please 13. social media
4. retweet 14. 10
5. post 15. follow
6. blog 16. how to
7. social 17. top
8. free 18. blog post
9. media 19. check out
10. help 20. new blog post

35. Ask for the ReTweet

36. Takeaway:
Ask for the ReTweet.

37. 20 Least ReTweetable Words
1. game 11. well
2. going 12. sleep
3. haha 13. gonna
4. lol 14. hey
5. but 15. tomorrow
6. watching 16. tired
7. work 17. some
8. home 18. back
9. night 19. bored
10. bed 20. listening

38. ReTweets Use Longer Words

39. ReTweets are “Smarter”

40. Takeaway:
No need to dumb
things down too much.

41. ReTweets are More Novel

42. ReTweets are Noun Heavy

43. ReTweets have More Punctuation

44. Semicolons are not ReTweetable

45. ReTweets are Less Emotional

46. ReTweets are Social and Concrete

47. Self Reference is not ReTweetable

48. News is ReTweetable

49. Takeaway:
Try to be the first
to break news.

50. Men and Women ReTweet Differently

51. Timing is Everything

52. Takeaway:
Later in the day is
Better for getting
ReTweets.

53. ReTweet Cascades

54. Dan Zarrella
@DanZarrella
Chad A. Levitt
@ChadALevitt